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There’s A Dodge Car Made In The ’50s And It Was Made Only For Women
Everything’s soft and round with comfy pink seats, there are plenty of accessories that obviously must be pink as well. Sounds like a little girl’s dream, right? Well, in this case, everything is very real. As it often happens in this world, the Internet always finds new ways to surprise us. It doesn’t necessarily have to be something brand new (okay okay, in this case, it’s something really old that got our attention) but it sure is enough to catch the eye and not let go for more than a few moments.
More info: Messy and Chic
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In 1955 Dodge introduced La Femme a car designed by men, for women
The 1965 Dodge LaFemme catches the eye with its pink feminine design, which totally makes sense as it was designed and marketed especially for women.
Making the car, Dodge was thoughtful about every tiny detail, completing the car with accessories such as a pink umbrella, a pink handbag and a lipstick holder.
Despite all the pompous marketing, women didn’t rush to get them. Instead, the sad little cars stayed in the showrooms collecting dust. Therefore, Dodge moved on from the pink accessories with the next year’s model.
That didn’t stop them from installing a bright pink carpet though, nor from using lavender paint for the interior not to distance themselves too much from the original feminine design.
But despite dropping the purse, the other items such as umbrellas and raincoats stayed. Maybe that contributed to the 1956 model not selling as well. Only 1,500 cars left the showrooms while the rest remained collecting dust.
The purse from the original design was created to have a special holder on the back of the front-seat and was supposed to form a keystone in the middle of the car when put in .
This little experiment made marketers rethink gender-based strategies and to eventually stop relying on it when it comes to such substantial purchases like cars.
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Zoe's Mom 5 years ago
Not a fan of pink but I think the car is pretty. I don't think this worked because most women were stay at home moms and probably drove their husbands to the train station or work and kept the car to do their errands. Most families did not have nor needed 2 cars in the 50s. This may work today but then so many people are so easily offended that I could see them saying this was prejudice to men or even the feminist that take things like this to the extreme.
M O'Connell 5 years ago
I think the problem was it was too expensive. In two-car households it was common for the 'man' of the house to have a 'proper car' while the woman would have something much more basic (ie. grocery-getter).
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Neill Powell 5 years ago
Parallel-park that thing first, and send photos as proof, then we can talk. Probably why it sold so badly.
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Zoe's Mom 5 years ago
Not a fan of pink but I think the car is pretty. I don't think this worked because most women were stay at home moms and probably drove their husbands to the train station or work and kept the car to do their errands. Most families did not have nor needed 2 cars in the 50s. This may work today but then so many people are so easily offended that I could see them saying this was prejudice to men or even the feminist that take things like this to the extreme.
M O'Connell 5 years ago
I think the problem was it was too expensive. In two-car households it was common for the 'man' of the house to have a 'proper car' while the woman would have something much more basic (ie. grocery-getter).
Load More Replies... Neill Powell 5 years ago
Parallel-park that thing first, and send photos as proof, then we can talk. Probably why it sold so badly.
Load More Replies... Related on Bored Panda
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