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The World’s First Hug-Optimized Trench Coat

The Hug Trench is the world’s first hug-optimized trench coat, packed with huggable features. Fashion brand Monki, in collaboration with innovation agency ODD Company, have for the first time in history combined fashion with hug science. The goal is to “add a little extra love toour society”, according to the creators.A hug is a great way to express feelings, but it also comes with many scientifically proven health benefits.

People enjoy hugs, and it’s not surprising. There’s a lot of science backing up the fact that a hug can be a fantastic medicine. Apart from being a great way to express feelings, hugs also have positive effects on both your brain and your heart. Research have shown that a 20 second hug can boost oxytocin levels, commonly known as the love hormone. Simultaneously, hugs can reduce stress and even lower your blood pressure.

The international fashion brand Monki (a part of the H&M Group) wanted to inspire people to enjoy the many benefits of a hug more often. Together with the innovation agency ODD Company, they created the Hug Trench, the world’s first hug-optimized trench coat. The fashionable trench coat is carefully designed to make a hug more pleasant both for the wearer and for the person on the other end of the hug.

So, what features create the best hugging conditions?According to the creators the answer is Hug Pockets on the back, Inflatable Shoulder, Touch Sensors, LED-lights, Silky Collar, and even a 20 second timer. The Hug Trench has a lot of features and some involves technology, such as the smart Touch Sensors. When a hug takes place a 20 second countdown initiates, ensuring all potential health benefits of the hug. The Hug Trench is a love-spreader, but also a fashionable piece of clothing.

More info: hugtrench.com