I attended graduate school for a year in Madrid, since the very beginning they talked to us about the “Elevator Pitch”, and the importance of summarising your projects to the time length of an elevator ride.

At the same time I was living away from my boyfriend and every time I got home I would send him a picture in the elevator to let him know that I was home, it started as a joke of how this was the typical selfie and it became a tradition.

It took no time to add this two things together, I couldn’t summarise a project in less than a minute! But… I could take pictures. This is how I ended up with the “Elevator Pic” concept; one pic every time I got home, from school, form the club, with my friends, and even with him when he came to visit.

Me, taking the typical Elevator pic.

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