Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’

Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a “Beautiful” door or an “Average” door.

“Women make thousands of choices each day — related to their careers, their families, and, let’s not forget, themselves,” the company said. “Feeling beautiful is one of those choices that women should feel empowered to make for themselves, every day.” According to their survey, 96% of women wouldn’t use the word “beautiful” to describe themselves, although 80% would use that word to describe something about themselves.

Watch their video to see how women around the world reacted to the experiment, and let us know in the comments – which door would you have chosen?

More info: dove.us | Tumblr | Facebook | Twitter (h/t: mashable)

Which door would you choose?

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