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When a creative production studio has free time in-between projects, experimental films like this one are inevitable. It’s not only a good way to prevent your skills from rusting, but a great opportunity to completely release inner creativity, which is often under constraints when dealing with clients. “After much deliberation we set ourselves a brief to create a collection of scenarios subverting the physical properties of…anything,” the creators over at Mainframe said. “It made for some interesting comments along the way: that egg’s not bouncy enough, the cloth coming out of the tap needs to feel more like water, the bowling ball needs to feel heavier as it floats off.” The responses that this video got were really polarized, people were either satisfied or infuriated. What do you think?

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Digital Art

When a creative production studio has free time in-between projects, experimental films like this one are inevitable. It’s not only a good way to prevent your skills from rusting, but a great opportunity to completely release inner creativity, which is often under constraints when dealing with clients. “After much deliberation we set ourselves a brief to create a collection of scenarios subverting the physical properties of…anything,” the creators over at Mainframe said. “It made for some interesting comments along the way: that egg’s not bouncy enough, the cloth coming out of the tap needs to feel more like water, the bowling ball needs to feel heavier as it floats off.” The responses that this video got were really polarized, people were either satisfied or infuriated. What do you think?

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