In this project titled Neonland, I wanted to leave my comfort zone and focus on the contrasting environments of Scandinavian nature and Hong Kong city. To explore two different environments on different sides of the globe, and blend them into a fictional and surreal world; something surreal and man-made.

Before traveling to Hong Kong I wanted to study the commercial content of the neon signs. Afterward, the notion of this idea was troubling to me, as what the signs say about us is scary. The desire to look past the meaning presents a dilemma in itself. I figured, this is what we tend to do, we ignore the consequences of our lifestyle and our actions by simply moving our gaze focusing on something else. We present a prettier truth because it is convenient for us.

All images are multiply exposed in-camera (DSLR) rather than blended in external software such as Photoshop.

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