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I Photographed Leicester’s Independent Businesses With A Bronica Analog Camera

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This ongoing project is called Shelf Life and was inspired by John Londei’s ‘Shutting Up Shop’ project. It focuses on independent businesses and helps them celebrate their success in this age of internet shopping and high street retailer.

Shelf Life began in 2014 by a community-run darkroom called Leicester Lo-Fi. They specialize in tinkering with analog cameras and old-style photography techniques.

These photographs are taken with a Bronica borrowed from Lo-Fi. Some shops still remain to this day, while others found a different path.

I am here to show you these beautiful businesses taken with good old fashioned 120mm film. Some portraits are darker due to it being in the middle of winter, yet everyone was extremely accommodating as it took 10 minutes to set up each shot.

When the images were processed in the darkroom and mounted to frames, Leicester Lo-Fi put on an exhibition and invited everyone I photographed and their staff members to attend in celebration of independent businesses.

More info: isoelegant.co.uk

Labels Designer Dress Agency, Clarendon Park

I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

Labels Designer Dress Agency, Clarendon Park. Still going strong

I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

All About Daisy, Clarendon Park. Sadly closing down

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I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

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All About Daisy, Clarendon Park

I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

Christopher James Delicatessen, Clarendon Park. Still going

I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

Elizabeth James, Clarendon Park. Moved to Bristol

I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

Eskimo Blue, Clarendon Park. Still going strong

I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

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My Prettiez, Clarendon Park. Still going!

I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

Vintage Utopia, Clarendon Park. Closed down

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I Photographed Leicester's Independent Businesses With A Bronica Analog Camera

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Sammy S

I’m Sammy, a photographer based in North Wales. Dog photography is my speciality. They are only in it for a short time, let’s make it excellent for them.

I’m Sammy, a photographer based in North Wales. Dog photography is my speciality. They are only in it for a short time, let’s make it excellent for them.

Titas Burinskas

This dude right here? He works as a Community Manager at Bored Panda. Has no back-story, cause his spine works just fine. He writes about himself in third-person, and in first-person about others. Fell in love with storytelling and cannot let that love go. Now, he's here to help you make your own story simply beautiful. Secretly makes cute music samples and writes stories in the dark that nobody has ever heard of before.

This dude right here? He works as a Community Manager at Bored Panda. Has no back-story, cause his spine works just fine. He writes about himself in third-person, and in first-person about others. Fell in love with storytelling and cannot let that love go. Now, he's here to help you make your own story simply beautiful. Secretly makes cute music samples and writes stories in the dark that nobody has ever heard of before.

What do you think ?

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