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When we're deciding what movie we want to go to, we look at the names behind the productions, ask our friends for their opinions, and, of course, watch the official trailers. In fact, the latter influences the decision three times more than any other source.

However, what you see is not always what you get. Recently, in a post on the subreddit r/movies, Redditor u/sonofwelk asked cinephiles to name the films that they think turned out to be completely different from their trailers, and people shared a lot of interesting examples, reminding us to stay wary of marketing when purchasing our next ticket.

#1

30 Films That Proved To Be Completely Different From What The Trailer Promised *Galaxy Quest* the trailer promoted it as a kids movie basically but in reality it’s the best Star Trek movie ever made

seattle_lite90 , imdb Report

#2

30 Films That Proved To Be Completely Different From What The Trailer Promised Downsizing

A modern comedy take on Honey I Shrunk the Kids?

No. A confusing climate change apocalypse movie.

Hawkmek , imdb Report

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htbq
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

this! i was really disappointed on how the plot turned out. it had such potential.

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We managed to get in touch with u/sonofwelk and they kindly agreed to tell us more about the thread they started. 

"My wife and I were killing time during a long drive home and talking about early noughties actors and actresses, and Mena Suvari came up," the Redditor told Bored Panda about the origins of their now-viral post. "I explained to her about this weird film I watched called 'Loser' and she had never heard of it."

"When we got home, I showed her the trailer (because I like to be right, which is not often), however, the trailer was nothing like the film I described to her in the car. "It got me thinking about other films that had been mismarketed and so I posted onto r/movies."

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#3

30 Films That Proved To Be Completely Different From What The Trailer Promised Bridge to Terabithia.

The trailers implied that it was going to be a whimsical chuldrens fantasy similar to Narnia.

In reality it was a coming of age tale dealing with sudden death and loss

I read the book when I was a kid, so I was thrown off when I first saw the trailer. I thought they took Terabithia literally and made a movie about it. I am glad that I was wrong, as the movie is basically a shot for shot adaptation of the book, just set in the mid 2000s instead of the 70s

ZombieJesus1987 , imdb Report

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Rachel Ratty
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I watched this expecting it to be a children's fantasy and was bawling my eyes out by the end - still a great movie but it really caught me out!

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#4

30 Films That Proved To Be Completely Different From What The Trailer Promised I’ll answer this for my late mother, who I went to see Thelma & Louise with because she thought it was a wacky female road trip adventure comedy from the commercials. Wrong.

usarasa , imdb Report

Opening a major motion picture can be a very daunting task. You have to create an internationally recognized brand name that lasts a lifetime and do it in a couple of weeks with no second chances to course-correct.

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And with so much money involved, there's no point in making a $100 or $ 200 million dollar movie if no one knows about it. And the execs know it. Spiderman 2, which had a production cost of $200 million, racked up another $75 million in expenses for marketing.

#5

30 Films That Proved To Be Completely Different From What The Trailer Promised Stranger Than Fiction. The trailer included all of the comedy scenes from the movie and made it seem like it was a wacky story because it starred Will Ferrell. The movie is actually quite serious for the premise and Will Ferrell delivered a wonderful dramatic performance.

jordanclock , imdb Report

#6

30 Films That Proved To Be Completely Different From What The Trailer Promised Click, thought it was another Adam Sandler goofball comedy where he could control time…bawled my eyes out the last 20 minutes

cofasians , imdb Report

And since we already know that trailers are critical to a film's box office performance, it's no surprise that they sit at the heart of marketing campaigns.

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"Trailers are 100% designed for targeted/tailored audiences (remember the first The Jungle Book trailer? It was first released with The Force Awakens and looked like a much darker take than the '67 version)," u/sonofwelk said. "Sometimes it is to cover up how terrible the movie is, for example, Suicide Squad or Battle Los Angeles, and sometimes it's because production companies have no idea how to market the film."

#7

30 Films That Proved To Be Completely Different From What The Trailer Promised *Hancock* isn’t a drunk superhero like it seems in the trailer he is a drunk Angel. It’s weird.

Wiger_King , imdb Report

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DennyS (denzoren)
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first half was pretty good...nice concept...lost me with the plot holes in the second half.

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#8

30 Films That Proved To Be Completely Different From What The Trailer Promised Not trailer but I remember the bus advertising for Slumdog Millionaire in the uk tagged it as “the feel good movie of the year”. Yeah that’s a no.

Character-Ad3913 , imdb Report

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Fembot
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Feel-good? Sure if you only remember the ending and forget the middle bits

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It's true that trailers are, at least in part, shots in the dark. After all, almost all the money the distributor will spend promoting a movie will be committed before it is released.

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Because of that, they won't know if they have spent wisely until the movie opens in cinemas and starts collecting money from the paying public.

#9

30 Films That Proved To Be Completely Different From What The Trailer Promised Fight Club comes to mind. Obviously they wouldn’t give away the twist but the trailer made it look like just a bunch of guys who organized bar fights.

brokeneckblues , imdb Report

#10

30 Films That Proved To Be Completely Different From What The Trailer Promised How has nobody mentioned *Jarhead*?

The trailers made it out to be a Gulf War-era testosterone laced action romp. This was insane given the minimal amount of action shown in any of the trailers.

In reality, what we got was a deep character study on the futility and "shut up and wait" aspect of war. To be clear, I thoroughly enjoyed the movie, especially during subsequent viewings once my expectations were fully tempered.

Similar things can be said about *Three Kings*, although trailers for that film leaned more into the comedy aspects of the film.

shaoting , imdb. Report

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White Sauce Hot Sauce
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That was likely intentional. Just like real military recruiting, the movie was marketed as this non-stop action fest with cool gunfights and Marines in dress blues. Turns out, the actual job/movie is just 95% waiting, cleaning, meat beating, and jerkbag SNCOs, with 5% terror filled action.

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The lines get blurry when we start talking about manipulation, too. Avengers: Endgame directors Joe and Anthony Russo, for example, have admitted to using footage that doesn't make it into the final cut of their films in their trailers to "preserve the surprise of the narrative."

“We talked about all scales of marketing,” Joe Russo said. “The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11 am on the day it opened… It so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.”

#11

30 Films That Proved To Be Completely Different From What The Trailer Promised The Village. The trailer made it seem like a super natural creature flick. Turned out to be a period romance/ drama.


Once I got over not getting the movie in the trailer, I grew to love it. I think it’s one of the most beautiful movies I’ve ever watched.

Sekshual_Tyranosauce , imdb Report

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liam newton-harding
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The weird thing about Shama-lama-ding-dong, is that after the success of, "The Sixth Sense" he did a series of interviews where he stated he didn't want to become known as, "the Twist Guy". Yet every single one of his movies...over which he has control as Producer, Writer, Director...a "twist" ending.

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#12

30 Films That Proved To Be Completely Different From What The Trailer Promised Ad Astra looked like an exciting Sci fi movie, instead it was a boring Sci fi movie

JasonBeorn , imdb Report

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Joe explained how he and Anthony “use all the material that we have at our disposal to create a trailer. We look at the trailer as a very different experience than the movie, and I think audiences are so predictive now that you have to be very smart about how you craft a trailer because an audience can watch a trailer and basically tell you what’s gonna happen in the film.”

#13

30 Films That Proved To Be Completely Different From What The Trailer Promised The trailer for Godzilla (2014) was about 50% Bryan Cranston, who was super-popular after Breaking Bad. You'd think he was actually the protagonist, but if you watch the movie, he's only got a few scenes.

barriekansai , imdb Report

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Peppy Piplup
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He had a great set up too. Man who's wife was killed in an accident at the nuclear plant which was implied to be caused by the MUTO egg hatching/, beginning to wake up so OF COURSE he'll be the protagonist and help to stop the MUTOs and Godzilla to get closure on his wife's death, right? Nah he dies at the first sign of trouble and his boring son takes over. This is why I was on Kong's side during Godzilla Vs Kong, Kong: Skull Island was a way better movie.

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#14

OMG! Chasing Amy. Probably the best experience I've ever had in a movie theater.

Middle-aged women in pairs coming to see the cute rom-com with Ben Affleck treated to a Kevin Smith vulgarity festival. I laughed way harder at their reactions than at the movie itself.

Commercial-Honey-227 Report

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shela
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love all of Kevin Smith's movies too! They remind me of college days now, we would laugh so hard at some of the scenes. Jay&Silent Bob omg the best duo :D

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In part, u/sonofwelk agrees. "A great movie trailer tells you nothing, but it stays with you long past the 2-minute run time," the Redditor and movie enthusiast said. "I remember how excited I was by Battle Los Angeles — the haunting music, the grainy news footage, the fact that we knew next to nothing about the plot. Turned out to be a right pile of bollocks."

"Another great trailer for a mediocre film was Man of Steel with the voice of Zod over the top. I think it would be cheating to have any film trailer by Nolan on this list," u/sonofwelk added, highlighting that at the end of the day, the movie has to deliver, no matter how exciting the trailer was.

#15

30 Films That Proved To Be Completely Different From What The Trailer Promised ‘Nope’ - in a good way as it allows you to make some assumptions about the visual cues but whips several of them away when watching the movie.

Navy_Rum , imdb Report

#16

30 Films That Proved To Be Completely Different From What The Trailer Promised The Assassination of Jesse James by the Coward Robert Ford.

They made it look like a really cool rootin' tootin' cowboy shootin' adventure, when in reality it was a very slow-paced drama, and a character study on depression, paranoia, and obsession.

Turns out, that was just fine by me. It's one of my all time favorite movies, and I'd even go so far as to say it's a *perfect* movie.

Everything about it is just flawless, imo.
The casting, writing, acting, cinematography, the score (omg, the score...), it's just absolutely beautifully done.

NihilisticPollyanna , imdb Report

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#17

30 Films That Proved To Be Completely Different From What The Trailer Promised Donnie Darko’s trailer looked like a horror movie.

MoobyTheGoldenSock , imdb Report

#18

30 Films That Proved To Be Completely Different From What The Trailer Promised This is a prominent one from my childhood because it was a huge bait n switch: Snow Dogs.

The main trailer showed a bunch of talking huskies on a beach making fun of their musher (Played by Cuba Gooding Jr). To me (and my mom) it seemed like an amusing movie with talking dogs who clearly get up to hijinks.

Instead, Snow Dogs, while humorous, was about a Florida dentist's journey in discovering he'd been adopted after inheriting a team of sled dogs from a woman in Alaska. He travels to the small village of Tolketna to sort out the affair and learns about his mother, the previous owner of the dogs, and ends up falling in love with Alaska, the dogs, and the friendly local bartender.

Little me didn't actually really get the story all that well, but adult me appreciates it for what it is. I've got a fondness for it, even if it's a mediocre movie, because a) hits close to home: my mom was adopted too; b) it was filmed in Canada close to where I now live; and c) one of the main dogs was a border collie, and my best friend growing up was a border collie.

optimisticollie , imdb Report

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glowworm2
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, this one almost fooled me when it came out into thinking the movie revolved around a bunch of goofy talking dogs. I didn't go see it after reading the review mentioning what it really was about. In reality, it was a dream sequence and the dogs didn't actually talk. When the trailers for Kangaroo Jack came out, I figured it was the same bait and switch gag.

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#19

30 Films That Proved To Be Completely Different From What The Trailer Promised Antebellum

The trailer manipulated movie footage to create the illusion of supernatural or sci fi elements. There was nothing like that in the actual movie.

For example the little girl in the hotel hallway was manipulated to look like a ghost in the trailer. It was actually just a normal little girl. The glitching airplane flying over the cotton field in the trailer indicated time travel or parallel universes, but it was just a normal airplane in present day. There was no glitching in the movie. It was a deliberate deceptive tactic.

Dear-Bandicoot7087 , imdb Report

#20

30 Films That Proved To Be Completely Different From What The Trailer Promised It Comes At Night is the first film that comes to mind. It was marketed as a post apocalyptic horror thriller, but it’s actually a claustrophobic character study about paranoia. Still a great film, but it got a lot of hate because the trailer made it look like a completely different film.

ethanwnelson , imdb Report

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Sarah SH
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Trailer looked good, but movie turned out too upsetting for me.

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#21

30 Films That Proved To Be Completely Different From What The Trailer Promised Maleficent-was expecting a dark retelling of Disney’s Sleeping Beauty because of the title character being the villain of Sleeping Beauty. Instead gets a movie that completely misses the point of this character and why people love Maleficent by making her the good fairy.

Now don’t get me wrong I understand the messages of the movie and its allegories referenced the original story (not Disney’s original, but the other one where Talia wakes up giving birth to her twins) but I would forgive it if Angelina morphed into Maleficent from Sleeping Beauty. Maleficent hated Aurora because she wanted her dead because her parents didn’t invite her. Her discovering her powers and becoming the mistress of all evil would be a much better movie than a revenge-redemption story.

schmittyfangirl , imdb Report

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TotallyNOTaFox
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think it was the beginning of Disney's "all villains are just missunderstood heroes" trip they are on since a few years

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#22

30 Films That Proved To Be Completely Different From What The Trailer Promised The Happening. Marketed as a horror/thriller, plot twist, it is a deadpan comedy hiding in plain sight.

LittleBullBoy , imdb Report

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liam newton-harding
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Some of the weirdest acting choices ever committed to film. I think Zoey might have actually been on Xanax while filming, the way her character drifted through her scenes, and dialogue.

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#24

30 Films That Proved To Be Completely Different From What The Trailer Promised The trailer for 500 Days of Summer made it look much funnier and more light hearted

Hipster_Communist , imdb Report

#25

30 Films That Proved To Be Completely Different From What The Trailer Promised 2 I can think of

Drive trailers made it out to be a car chase centric thrill ride. In reality, all car scenes were shown in their entirety in the trailers.

Adventureland trailers promised a screwball raunchy comedy. In reality, it was a very good coming of age drama.

MaximumOverfart , imdb Report

#26

30 Films That Proved To Be Completely Different From What The Trailer Promised The Grey. The trailers made it seem like "Taken..... WITH WOLVES!!"
Instead, bleak existential drama. Very strange experience.

Penguininamansbody , imdb Report

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#27

30 Films That Proved To Be Completely Different From What The Trailer Promised [About Time](https://youtube.com/watch?v=u2PUMA6nFWk) made it seem like it's entirely a pure *get the girl* rom-com

lysflatheaven , imdb Report

#28

George Miller's *Happy Feet* is my go-to example. Trailers were happy-go-lucky and cute. The film was that too. . .but also big and weird and sad and genuinely experimental, especially for a big-budget studio animated film. For some (like myself) it really worked. For others, it came off as confrontational and "too much for a children's film."

Having talked to people that worked on it, this was intentional because they had no idea how to market the movie's wildly varying tone, or it's darker sequences, or it's religious and Environmentalist subtexts, so they culled most of the stuff from the first thirty minutes and went with what was safest. Miller later said of the marketing (and I'm paraphrasing, it was a long time ago) that it was like the studio was "just trying to market a new flavor of Coke."

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#29

30 Films That Proved To Be Completely Different From What The Trailer Promised Age of Ultron had the trailer like set in grim dark world with the heroes are getting shattered. The movies is all jokes and quips.

cyclops274 , imdb Report

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Kate Jones
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd add the Black Widow movie to this list, too, for similar reasons. It was horrible. The trailer (not to mention everything Natalie has ever said in every marvel movie) made it seem like it was going to be dark and sinister, about the horrible things she went through. Her awesome training and how she became who she is. NOPE. It's a straight up comedy with like 2 serious scenes and even those weren't that serious. What a let down. I thought we were going to get Batman Begins and instead we got Shameless.

#30

30 Films That Proved To Be Completely Different From What The Trailer Promised Halloween Ends. There is so much cut content in the trailers...

Phyliinx , imdb Report

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Sarah SH
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1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is so weird when movies do that. You wait for a moment that never comes.

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