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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

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    Loki’s Lil Butter Knife
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #8

    Julius Pringles

    Julius Pringles

    https://www.pringles.com/us/home.html Report

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    Ned Harkey
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    My kids just commented on this last week saying, "What happened to his hair?"

    Jonathan
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The UK has the new face but with the old hair colour and lines- and he isn't bald here.

    Sawdust
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Wow, the word Pringles used to be a possessive form of his last name Pringle?

    Sarah
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Apparently. I'm glad the apostrophe is gone. There are far too many millions of English speakers who actually think you make a word plural with apostrophe s. [shudder]

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    J_C
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Never really thought of potato chips as "hearty" before.

    Dest
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Is it just me, but the new design lost a lot of the mascots character. Looks bland to me

    Nudge
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    but what about the in between one though with the lines on the moustache

    JennyBee
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    aww...he looks flattered...he looks like a 4th grader who just saw his crush

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    #10

    The Burger King

    The Burger King

    Burger King Report

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    NoodleBear
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

    #20

    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

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    Avery S Alberico
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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