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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

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    Loki’s Lil Butter Knife
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #5

    Colonel Sanders

    Colonel Sanders

    KFC Report

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    #10

    The Burger King

    The Burger King

    Burger King Report

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    NoodleBear
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

    #20

    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

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    Avery S Alberico
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

    Bacony Cakes
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The new one doesn't look bland enough. Being bland was the entire point of cornflakes.

    Sarah
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    OMG, they did THAT to the rooster?! What the hell are you doing to our kids? Must they all look like delusional maniacs these days?

    Sawdust
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Pretty sure the current rooster looks a lot like the old one here in the US.

    Sonia Mokrani
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don't remember that they changed the rooster much in Sweden? I don't reognize the new one.

    Joeshar
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    old one is a part of their logo, second is so generic like other unnamed cereals

    Suzan Bertrand
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I miss the old one. Has anybody seen my c**k? My big Rhode Island Red... (as the Monte Python song goes)

    Holly Allen
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Now that I know why they were invented I just can't look at them the same way anymore

    C. Mayo
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That box on the left was all over The Beverly Hillbillies television program.

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