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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

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    Loki’s Lil Butter Knife
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #3

    Michelin Man

    Michelin Man

    The Michelin Group Report

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    M O'Connell
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    He's supposed to represent a stack of tires, so this does make sense.

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    Batgirl Kitty
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    New one is better. First one looks like some sort of dream of someone who had LSD for dinner.

    The Deez
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The first one has human hands. HUMAN HANDS but no internal organs. WHAT KIND OF MONSTER IS THIS?!?

    Seabeast
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The first one was around a long time - I've seen a newspaper ad from 1911 with that one. I think he smoked and drank himself to death.

    Zoe Vokes
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The old one is creepy with it’s human hands and more human face. Like there’s a man hiding inside.

    Tucker Mcinturff
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    why why did he do it WHY Holy heck! (also, plz like this comment, I have none)

    Huddo's sister
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I actually prefer the first one, despite what is going on with his waist and the fact he's smoking. The new one looks creepy with the 'shh' sign.

    ViFi
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hold up, hold up, hold up. The first one was displayed on products? HOW??? If I had to run an errand to Michelin with the original logo, I wouldn't be sleeping till college.

    Dash Blue
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I think that kids should stay away from the first version.

    PuRPleDrAgON1
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Thats kinda messed up, and he's even smoking soo... the newer one's better he reminds me of baymax

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    #10

    The Burger King

    The Burger King

    Burger King Report

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    NoodleBear
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

    Hasbro Report

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    Cornelius Rooster

    Cornelius Rooster

    Kellogg's Report

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    Avery S Alberico
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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