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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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#3

Michelin Man

Michelin Man

The Michelin Group Report

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M O'Connell
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

He's supposed to represent a stack of tires, so this does make sense.

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Batgirl Kitty
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

New one is better. First one looks like some sort of dream of someone who had LSD for dinner.

The Deez
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first one has human hands. HUMAN HANDS but no internal organs. WHAT KIND OF MONSTER IS THIS?!?

Seabeast
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The first one was around a long time - I've seen a newspaper ad from 1911 with that one. I think he smoked and drank himself to death.

Zoe Vokes
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one is creepy with it’s human hands and more human face. Like there’s a man hiding inside.

Tucker Mcinturff
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

why why did he do it WHY Holy heck! (also, plz like this comment, I have none)

Huddo's sister
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I actually prefer the first one, despite what is going on with his waist and the fact he's smoking. The new one looks creepy with the 'shh' sign.

ViFi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hold up, hold up, hold up. The first one was displayed on products? HOW??? If I had to run an errand to Michelin with the original logo, I wouldn't be sleeping till college.

Dash Blue
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think that kids should stay away from the first version.

PuRPleDrAgON1
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Thats kinda messed up, and he's even smoking soo... the newer one's better he reminds me of baymax

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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