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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

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Loki’s Lil Butter Knife
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

glowworm2
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why the random cup on his nose? I don't mind today's version, but damn, the original one is nightmarish.

J Rob
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is Willard Scott, he created the character for McDonalds.

TheReader19
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

From obvious serial killer to undercover serial killer, okay then.

Mz Phit
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

New Ronald is praying? For the stomachs of all who eat there perhaps?

Julia Atkinson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I sometimes wonder if it's a coincidence that so many American serial killers grew up with stuff like this...

Seabeast
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old one looks like your drunk a-hole cousin at New Years.

AriMalari87
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i like neither nope i'd probably scream if i saw one of these.

CincyReds
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just don't get the cup on his nose? This guy is very creepy!

Strawberry Hellcat
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Folks, that scary hobo-Ronald is WILLARD SCOTT, who became the weatherman on NBC's "The Today Show". He was also Bozo the Clown for the Washington DC area on WRC-TV from 1959 to 1962.

Tobias the Tiger
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Come to think of it, I don't think McDonald's has used Ronald McDonald since at least 2015.

VulcansAreSexy
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Even his expressions looks mean, like he's intentionally trying to scare you. How was this ever supposed to appeal to children??

Ryan Bitzer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The old mascot looks like a creepy uncle who got too wasted at a family reunion and likes tickling all the children.

Paula Carr
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The one on the left looks like a pedophile. And he couldn't cover up his normal eyebrows if he was gonna add another set?

Mike Rodrick
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My dog is afraid of Ronald. Apparently he has a fear of french fries.

Chris Sprucefield
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

First one is creepy... second current one, makes Pennywise look kind...

E. Rangel
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Old one looks to have been picked up in gutter, plus he's scary

ViFi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Talk about low budget, there's a paper cup on his nose!!

ViFi
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Still creepy. Although in the left side, is that a paper cup on his nose?!

Omag
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Good thing they did! Looked like a psycho serial killer

Sarah
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

On the left, Willard Scott, former Today Show weatherman.

Ciara Stone
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Neither. Seriously, I'd choose neither before running away screaming. I f*****g HATE clowns, too creepy

WiTchY_WoMaN
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Does no one else think the old one is better? Just me? I mean...look at that paper cup nose!

grafxgal60073
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Just an FYI, that scary Ronald McDonald is Willard Scott, Today Show weatherman

Justin Patel
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How did McDonald's get where it is today with THAT SCARY THING???

Aurelia!
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I didn't think that Ronald Mcdonald could be any creepier..now it looks like he used to be!

MAX THOMPSON
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In the first one mcdonalds is so low budget they use a cup asa nose, and now they have him namasteying. (Is that a word?)

Zoe Vokes
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That is not a happy clown. He’s clearly a murderer. The old one especially.

TooManyFandoms
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

both of them look like they would sneak through your window at night and kill you in your sleep

Mark Howell
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They are both creepy, but if the first one had a red ballon ... RUN

John Baker
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My fellow Yanks might recognize Willard Scott under that makeup in the pic on the left. :-)

JennyBee
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Day: ruined. Month: ruined Year: ruined Childhood: ruined Life: ruined World: ruined Universe: ruined

Anime SImp
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The older one screams OH HECK No , The new one screams OH HELL NAH

Xan A. Du
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And THAT type of thing is why I will NEVER look under my bed at night!

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#10

The Burger King

The Burger King

Burger King Report

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NoodleBear
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t understand the reason for a plastic face when you could just hire an actor

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

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Avery S Alberico
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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