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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.
Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!
This post may include affiliate links.
#1
Tony The Tiger
The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.
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#2
Ronald Mcdonald
Loki’s Lil Butter Knife 3 years ago
IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.
glowworm2 3 years ago
Why the random cup on his nose? I don't mind today's version, but damn, the original one is nightmarish.
Marcellus the Third 3 years ago
Yes, because the current one brings sweet dreams???
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Julia Atkinson 3 years ago
I sometimes wonder if it's a coincidence that so many American serial killers grew up with stuff like this...
Strawberry Hellcat 3 years ago
Folks, that scary hobo-Ronald is WILLARD SCOTT, who became the weatherman on NBC's "The Today Show". He was also Bozo the Clown for the Washington DC area on WRC-TV from 1959 to 1962.
Tobias the Tiger 3 years ago
Come to think of it, I don't think McDonald's has used Ronald McDonald since at least 2015.
VulcansAreSexy 3 years ago
Even his expressions looks mean, like he's intentionally trying to scare you. How was this ever supposed to appeal to children??
Ryan Bitzer 3 years ago
The old mascot looks like a creepy uncle who got too wasted at a family reunion and likes tickling all the children.
Paula Carr 3 years ago
The one on the left looks like a pedophile. And he couldn't cover up his normal eyebrows if he was gonna add another set?
Mike Rodrick 3 years ago
My dog is afraid of Ronald. Apparently he has a fear of french fries.
Chris Sprucefield 3 years ago
First one is creepy... second current one, makes Pennywise look kind...
Ciara Stone 3 years ago
Neither. Seriously, I'd choose neither before running away screaming. I f*****g HATE clowns, too creepy
WiTchY_WoMaN 3 years ago (edited)
Does no one else think the old one is better? Just me? I mean...look at that paper cup nose!
grafxgal60073 3 years ago
Just an FYI, that scary Ronald McDonald is Willard Scott, Today Show weatherman
MAX THOMPSON 3 years ago
In the first one mcdonalds is so low budget they use a cup asa nose, and now they have him namasteying. (Is that a word?)
TooManyFandoms 3 years ago
both of them look like they would sneak through your window at night and kill you in your sleep
Premislaus de Colo 3 years ago
The old one was (not so) secretly promoting healthy eating habits...
John Baker 3 years ago
My fellow Yanks might recognize Willard Scott under that makeup in the pic on the left. :-)
#3
Michelin Man
#4
Trix Rabbit
#5
Colonel Sanders
#6
Toucan Sam
#7
Mr Clean
#9
Kool-Aid Man
#10
The Burger King
NoodleBear 3 years ago
I don’t understand the reason for a plastic face when you could just hire an actor
#11
Chester Cheetah
#12
Sun-Maid
#13
Quiky
#14
Pillsbury Doughboy
#15
Jolly Green Giant
#16
Rich Uncle Pennybags
#18
Alfred E. Neuman
#19
Cap'n Cruch
#20
Cornelius Rooster
Avery S Alberico 3 years ago (edited)
their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing
#21
Energizer Bunny
#22
Dig'em Frog
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What do you think ?
Soggy Crumpet 3 years ago
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
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Gabrielle B. Marcelo 2 years ago
even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
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Violet Smith 3 years ago
It was "Moneybags." Pennybags wouldn't make you very rich, would it?
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Ivy Ruonakoski 3 years ago
There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Florence Hastings 3 years ago
Except for Ronald McDonald I think the old ones were better and should not have been changed.
Hannah Edwards 3 years ago
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Mustn’t eat the mango 🥭 3 years ago
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
Soggy Crumpet 3 years ago
I agree but I think this because simpler “retro” designs are coming back after the over-the-top transition logos went through in the 80s/90s.
Load More Replies... Gabrielle B. Marcelo 2 years ago
even ronald mcdonald? and the koolaid guy? and michelin man? and mr peanut? and the pringles dude?
Load More Replies... Violet Smith 3 years ago
It was "Moneybags." Pennybags wouldn't make you very rich, would it?
Load More Replies... Ivy Ruonakoski 3 years ago
There were two cereals I loved when I lived in the States. One was Trix but I can't remember the other one! For shame!
Florence Hastings 3 years ago
Except for Ronald McDonald I think the old ones were better and should not have been changed.
Hannah Edwards 3 years ago
I think a lot of the new ones look a bit naff, although the Michelin man is a vast improvement.
Mustn’t eat the mango 🥭 3 years ago
Their down voted comment I think is link tree, basically where people share all of their social media ,etc.
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