40 Tweets From The Official Oklahoma Department Of Wildlife Conservation That Might Make You Laugh

The Oklahoma Department of Wildlife Conservation (ODWC) is a government organization that manages Oklahoma’s fish and wildlife resources and habitat. The organization states its mission on its website: “We manage and protect fish and wildlife, along with their habitats, while also growing our community of hunters and anglers, partnering with those who love the outdoors, and fostering stewardship with those who care for the land.”

They use all of the most popular social media platforms to connect with that community. Their biggest following is on Facebook with 191k followers, their iconic Twitter account is currently at 155k followers and on Instagram 36k people are interested in what they post. 

Surprisingly, they have a TikTok account followed by 186k followers and they have 4.4 million likes on videos in total. You can also find them on YouTube where their channel has 22k subscribers.

ODWC’s Twitter is really a masterpiece, so today we are dedicating our attention to this social media platform. The strategy of posting funny tweets was seriously considered after their first humorous tweet went viral. It was a photo of a mountain lion who was rolling in snow being all cute, but the caption said “YOU are cold. They have fur. Do not let inside.”

The Oklahoman discussed the tweet with the person who approves all the posts on all social media accounts that belong to the Wildlife Department, Kelly Adams. She said that she believed it resonated with so many people because it was simply funny. 

After this tweet, the social media team realized “We can be funny. It is OK. It is great for relevancy. It is great for engagement. This is who we want to be on Twitter.”

The outcome was higher engagement and it invited people who aren’t specifically interested in wildlife to a new world for them. Kelly welcomes those people with open arms, “That's exciting. It's tough sometimes to go beyond your traditional audience, especially when you are so niche like we are. It's been exciting to engage with these people."

To discuss the benefits of implementing humor in posts on social media of governemnt organisations or businesses Bored Panda reached out to Charlotte Silverstein, founder and CEO of Lena Rose PR who is also a public relations specialist. She explained to us that "Implementing lighthearted and funny language can be a strong social media strategy for certain organizations. If done right, the posts should be funny and relatable to your audience, while still getting your key messaging across. The organizations that have adopted this are seeing a clear rise in engagement across accounts, and most of the feedback from their followers seems to be positive."