Fat stomach doesn't look beautiful and it's not healthy. Stop being delusional because ignoring facts won't spare you from getting a heart attack .

Shut up Sofie. Some people are fine with obesity and some people don't want to die prematurely. No one is shaming anyone. Facts are facts.

You want to love you body, do it up, but don't pitch a hissy fit because being over weight has, once again, been linked to an earlier death. We all know being overweight is unhealthy; why deny it?

Did she seriously say that fat shaming is more damaging than cancer? I can't wait to see the statistics on that one. You know, something along the lines of "N thousand of people died from fat shaming this year which is M thousand more than from cancer"...because otherwise it really doesn't sound very convincing to me.

"JFK: Literally NOBODY knows what causes any cancer" That's shocking, if only there was an organisation that was set up to "Research" "Cancer" it would be even more awesome if they were based in the "UK" were I'm from, then following their research they could advise us regular Joe's that know literally nothing about what causes cancer how best to avoid getting it.

As an obese adult man who recently had a heart attack I want to know the best scientific evidence. Facts are not offensive. We as a society can only (and I mean only) advance when we make rational decisions based on the best scientific evidence.

Yes, sure, being plus-size is ok. But it's called "overweight" for a reason. When you are obese, it isn't necessarily beautiful. It's a problem, wether we want to face it or not.

Where are all the cigarette smokers throwing their hands up in the air whining about the insulting ads about lung cancer? Oh they don't do that? This "comedian" clearly hates herself. Those fat acceptance photos these people post are a mere "security signal" and are there to BEG people to look at you and comment on how secure and brave you are. Nothing could be more insecure. Sorry you're obese, now go get a hug from someone and get on the f*****g treadmill.

Being big is not healthy, I get that it hurts some people's feelings to hear that but we cannot withhold important life or death scientific information to protect peoples feelings over their health. If Sofie does not want to hear this fine, but don't stop others from hearing this too.

I love the advert! If they will sell T-shirt's with it I would wear it! Enough with protecting stupidity. Feel happy with your body? Ou I am sure you wouldn't react. Those people know they doing damage to themselves and feel anger if you dare to point it out.

Genetics make me sit on my couch and binge watch netflix all day while eating fast food. It isn't my fault I'm fat, it is genetics!

So she googled herself a scientist degree? Its not about some cellulite or love handles, its about being pathological overweight.

People like Sophie are why some go from being 20-something liberals to mid-30-something conservatives, and maybe go too far that way. You have to listen to science, even when that goes against your political beliefs.

As an obese woman who has had uterine cancer and has Type 2 diabetes, I can tell you this: fat cells produce estrogen. Too much estrogen sends your uterus into overdrive, which causes replication errors on the cellular level, which *is* cancer. And there is a strong correlational link between being obese and having insulin resistance, the essence of what Type 2 diabetes is. And so many people have reversed their insulin resistance by losing weight, which points strongly to causation. Yes, it could be that the obesity itself is yet another symptom of an underlying metabolic syndrome, harmless in and of itself but associated with deeper problems. But if losing weight will get rid of the other deeper problems, then why not try. In the meantime, though, we have to be careful to not stereotype obese people as lazy or having poor self-control. But merely calling us obese is not an insult. It's a fact. I will never have children because of my cancer. If I can save one person from that I will.

so, don't encourage it, don't disparage it, don't ignore it, highlight it (but don't single it out). you can see why there is confusion. 'freedom of speech for some'. surely just 'living as healthily as possible' is the best advice? but how do you give advice in a 'don't tell me what to do' world? with difficulty it would appear.

Deciding you are offended by something that is trying to save your life is ridiculous. If you are overweight and completely happy with it, that is brilliant, but most people aren't happy with it (and I can say that from solid experience) and it's time to start realising that being overweight DOES lead to heart attacks, diabetes and now possibly cancer, so it's not SHAMING and HATING on you for being overweight, it's literally trying to help you. Some people think big is beautiful, some don't, whatever you're into, but only the blindly stupid people can fail to see that being fat DOES bring medical issues (again, speaking from experience) so you can't blame on Cancer Research UK (bless them for the amazing work they do) for trying to HELP!

ok first of all she's only doing this for publicity and honestly in that respect, shes won. So kudos. But you CANNOT seriously argue that being obese isn't harmful to your health. How about you stop getting so "hurt" by these statements and start eating right and exercising? Would that kill you? Let me answer that for you: no. In the contrary, would NOT doing any of these things kill you: yes. yes it would.

There are far more serious things to get offended about - medical facts are not among them. I have struggled with my weight my entire life and know damn well the adverse affects it has on my health. Being offended doesn't make you right. Pointing out that carrying excessive weigh is directly responsible - FACT - for many health issues - is not discriminating against overweight people. It is trying to educate and warn. And yes - I know how hard it is to lose weight. But I'm also not stupid and I know that it is down to me to do something about it. Doctors and scientists warning me about the various implications are not offending me. Get off your high and ill--informed horse, Sofie. Nobody is attacking you, or any other overweight person. Educating isn't attacking, you silly girl. Grow up.

It's one thing to accept your weight, it's a whole other thing to get offended by the fact that having a lot of fat isn't healthy. That's like a smoker getting mad about health warnings (like the last person on Twitter mentioned). It's not a means to offend someone, it's trying to educate the public about what is true.

I agree with the latter about how people need to if the advert makes them feel bad do something and try work on it.

On one hand, according to statistics, obesity is the second biggest cause for cancer. Then again, we all know that statistician are people who drown in lakes with the average depth of 4,72 inches. On the other hand, as an obese person myself, I find this lady's "happy stomach" photo incredibly disgusting. There are people who can't lose weight because of thyroid problems, whatnot. That's sad but fact and they don't deserve being fat-shamed. That being said, obesity, as a health risk - cancer or not -, should NOT be handled as if it was perfectly normal and the new sexy.

So you can't say anything negative about obesity because as soon as you do it's considered fat shaming? Geesh. Obesity does lead to a lot of health issues, that's not shaming, it's a FACT. I mean, imagine if a smoker said the same thing ? "How DARE you say to me that smoking increases the risk of lung cancer and destroys my overall health? I am OFFENDED!" That would be kinda stupid wouldn't it? Yeah, and so is this.

LOL. Yeah, f**k science, I have feels! Yet another lady that should have been checked in to the psych ward.

Holy Hell, when are we going to actually get past this idea that fat is beautiful and fat is healthy?? Yes, there is a certain percentage of fat that is healthy to have on your body to support organ function, etc., but OBESITY is not health and it is not beautiful. I have never looked at an obese person and thought "hey there are beautiful", maybe as an individual but not in physical appearance. Call me shallow, but humans are meant to be fit and in great shape, that is why we were able to suceed in our evolution. Sorry, but this "comedian" is fat and gross.

"Obese" is a technical term for someone who is more than just 'a little overweight', it's a term used to signify your weight is now a detriment to your health. I'm gonna stick with the science board, not someone who is upset at seeing something around her she doesn't want to hear.

Just eat your hamburger and stfu

You can tell someone that smoking is unhealthy and causes cancer: socially acceptable, you are seen as a hero to everyone. Telling someone obesity is unhealthy and causes cancer: Oh, my god! YOU'RE FAT SHAMING! Fat shaming has killed more people than cancer!

Okay... Time to get personal. My Aunt, a lovely woman who I am named after, is overweight (not sure if clinically obese) and had breast cancer. So yeah, I believe there is a link. Luckily she survived, but had to surgically remove her breasts. "Fat is beautiful" sure, you can think that, that’s your aesthetic opinion. But "Being obese isn’t a negative thing that effects your health” is just stupid, and it’s hurting more people than it’s helping.

I really have no patience for these ""body positive" people who are ignoring actual medical science that says that being overweight is unhealthy. They want to be overweight? That's on them. Telling others that being overweight is super Ok is just stupid, dangerous, and anti-science. Sure, it can be hard to lose the weight. I know, cause I try, and I'm not perfect.