To bring men and women awareness. Even though it's not the way I would usually prefer to take action, I'm getting so tired of today's society and it's unconscious losers that the "taste of your own medicine" technique is slowly becoming more appealing. If you don't like it, THEN CHANGE FASTER. It is not hard to understand how to behave! Men and women are different, yes, but neither of them are better than the other. Just because one can do something better does not mean the other shouldn't be given the opportunity to do the exact same thing. We're supposed to work together to solve problems, which would make life so much easier. IT'S. NOT. HARD.

This supports equality by bringing to light the reactions following this event. Because it's a tax against men, there's likely going to be a bigger fight against it by people. Maybe some threats of suing. Maybe some media coverage. The point is that it'll likely show how everyone will come out of the woodwork to support equality for men but not for women. Also. There might be some publicity stunt tucked under here where the owner might donate the extra tax stipends to a women's charity something something or other. Most businesses that do stuff like this usually donate the stupens generated income.

Kevin many women use men's products specifically because they are cheaper. Way to lump us all into one category.

Equality here is not the goal. The real goal at this store is "Egalitarianism", which is different. The former is 'before the fact' and the later is 'after the fact'. That's why this is taking place in New Yawk, Progressive capital of the United States.

It doesn't. The whole premise is false. Women don't make less money and the don't pay more for comparable products.