NSFW Ad Uses Naked Men As Props To See How Men Feel When Roles Are Flipped, But Not Everyone Think It’s Right
It’s the template of almost every men’s fashion ad ever to be published; a handsome, sharply-dressed man flouts about glamorous settings while a submissive, fully or nearly naked woman fawns over him. Suistudio, a women’s suit-making company, is turning this tired old trope over on its head with their latest ad campaign, fittingly titled “Not Dressing Men.”
The titular name alludes not only to the fact that Suistudio’s sleek, timeless suits are produced exclusively for women, but also to the use of nude male models in their racy promotional photos. The images show various well-outfitted women in positions of power and dominance, while the men featured act as mere background scenery; as furniture. It’s a clever reversal of the sexist ideologies that seem to plague society at every turn, but it’s not going over well with absolutely everyone.
Some are accusing Suistudio vice president Kristina Barricelli and her advertising team of promoting the very forms of human objectification that they claim to abhor. According to an email sent to Upworthy, however, Barricelli describes her company’s work as a “call to viewers to reconsider the rigid gender roles reinforced through advertising over the years.” Scroll down to decide for yourself, and let us know what you think in the comments.
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Women’s suit manufacturer Suistudio has got people talking with their latest ad campaign, Not Dressing Men
Drawing on sexist tropes from men’s fashion ads, the photos feature naked men as background scenery
Almost like furniture
The women, however, appear dominant and powerful, rather than submissive and vulnerable
In modern advertising, it’s usually the other way around
Suistudio vice president Kristina Barricelli wants viewers of the ads to see “rigid gender roles” differently…
But is objectification of a human, male or female, ever acceptable?
Some people definitely think not, and are calling it a step in the wrong direction for feminism
Others, however, positively received the message
A leap forward, or a severe blow back? Have your say in the comments below!
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Share on FacebookI have exactly as much problem with using naked men in an ad campaign as with using naked women. None at all. Tought I can understand people who have problem with both, but not those who have problem with one of them but perfectly fine with the other.
Yep. Most men, including me, don't really care. Almost nobody's provoked, because men usually don't care much about stupid ads, and they are used to be presented as imbeciles in most ads.
Load More Replies...Good message? Of course not! Good food for thought? Oh yeah! Let's think of it as an invitation to empathize, for men to try and immagine themselves in our shoes. Does this make you feel uncomfortable? Well, guess what... I dunno wether this will be effective in the way I'm telling about it, and I DO NOT wish for this to be the new marketing standard, but from an artistic and philosophic point of view, you can't deny this is interesting. It makes you think, it brings people to discuss. And btw, we don't need to do this step for the sake of feminism, what we need is simply treating all models with respect in their marketing rappresentations as well as in their personal/professional lives, but I do have a feeling that sometimes projects like these are neccessary. It's a waking slap on the face of society.
Ok, but I think an issue you'll find is most men, like me, aren't offended by this any way so it doesn't really have the impact they were looking for.
Load More Replies...I´m not seeing much problem with these ads for a simple reason, I don´t get the feeling the men are the womens slaves as women tend to be för men in ads, they are put in sexually harrassing positions, these men are more of a fancy statue in the womans fancy homes, and myself have no problem with the naked body, yes they are in a way just eyecandy for the women in that sense, only there for their pleasure, but the women aren´t doing much negative to them, the men looks pretty free to roam the house all nude without being much controled.
"they are someone's brothers and sons.. " oh really? Because naked women in ads are not sisters and daughters. They are created by some kind of 3D printer and they are connected to nobody...
So nothing is said when everyday you see half or full naked women being objectified, but when the tables are turned you label all women as feminazi, what happened is the medicine bitter when you had to gulp it?
👏🏼 And also because most men are uncomfortable seeing other men naked. LoL. They freak out; can’t handle it. Someone must be punished! 😂 Hypocrites.
Load More Replies...Im an artist and dont view the human body as many do in a sense of "objectification".. I see them as a form of art, like a painting or sculpture as inspiration...
Just a advertising agency trying to be an edgelord. Obviously worked because people are talking about it. How do I feel about this as a man? Nonchalant at best. Sex sells, diet coke have done this for years.
Men appreciate a woman who is strong enough to be powerful. These ads are spectacular!
Love it. It hits the mark of a good suits Elkington campaign and will speak to powerful women. It may or not have somthing to do with feminism and if it does, there's not only one single predetermined way to get there. In comparison to male suit campaigns, they are a bit more tame and tasteful, mainly to reinforce the women's sense of power than to put as much boobs as possible in the ad. And finally for the people above who commented so negatively. Feminism means that a woman could, would and should do what she wants. Not what's demanded from her from the society. Two, honey, those men don't have the wallets, the women do. Three, look back at other suit campaigns. These are quite tasteful and the woman is the center of attention. I think you're starting to have body image issues. Don't worry all us gals have them after being confronted with a beautiful naked woman's body in a cheese commercial. Suistudio, you gals are awesome!
The problem is not objectification but knowing the difference between fantasy and reality. I don't see anything bad in half-wishing for some perfect scenarios where all our needs are satisfied nor in enjoying those dreams recreated in any medium. It's bad if you project those fantasies onto real people and feel entitled to have them fulfilled. Many men are very entitled and feel women owe them, or world owes them, hard to tell. Plenty of women feel like that too, although slightly different rules apply. I'm not sure if banning fantasies is the best way to go.
OR WOMAN!! I know you guys are obsessed with that kinda thing, sorry.
Load More Replies...The better way would be have a men behind, yes. But not naked.. From my point of view, it looks like just a "You did it to us, we did it to you !"... Wich is pointless. Feminism is about Equality, yes. That makes the thing "Equal" but... Every "equality" is not good to make cause it can make the things worst.
The point is not to display men in retaliation, the point is to display men as illustration. Many people will not get the point that these sorts of ads are wrong, regardless of sexes displayed, until they are confronted with actuality. If you actually shoot the ads and use them? They cannot retreat into making it all an intellectual thought experiment. It's there, making them realize they don't like it when the shoe's on the other foot,
Load More Replies...love it, get over yourselves if you dont, yes if there was a woman naked in the shot everyone would have complained even more. stop reading too much into ads, rather appreciate them for there beauty and if they offend you, page over or scroll down, no one is forcing you to look at them
I think that being respectful with women AND men is the best option to have everyone on the same side and on equal footing :)
Wait ... They were selling CLOTHES somewhere in those ads? I didn't notice. Stupid, distracting, ultimately unsuccessful ploy by bitter feminists.
This is hardly the same as using naked women. The women are usually looking lovingly and stupidly at the men, not looking away like these photos. Yes, the clothes look sharp but no, the men look silly.
Maybe I just haven´t noticed it, but I honestly don´t remember the last time when I´ve seen a completely naked woman in an ad. Definitely some naked skin, both women and men, but not completely naked with just covering their private parts. I´m myself against objectification of both women and men.
Most of us are just trying to blow our load and move on. So please, objectify us more 😂😂😂
I very much enjoyed it , the clothes are beautiful and there are bonus naked men to enjoy looking at them . Nothing weird , naked women or naked men , we are born naked
objectivise women? Feminists rage. Do the same to men? Feminists cheer. Double standards much ? ;)
These photo's are sooooooo stupid. I would feel the same if the photo's were of men doing the same.
You have to know the history of this brand ! Her older brother Suit supply is famous here with his extreme sexists campaigns every year they come with naked women being threatens as object , the younger sister now follow the same steps !!!!
I love sexy advertising, and this a fresh twist on gender roles. The human body is art and beautiful, and I don't feel anti feministic saying so. Seeing these pics were awesome; fierce, strong women and the hot guy they want... ❤💪
I think having naked people in ads - male OR female - is a complete fail. Who cares what the clothed person is wearing, all any viewer is going to see is the naked body. And just because it's not ok to objectify women, it doesn't mean it's ok to objectify men. This makes feminists no different or better than the men who objectified women. We will never move on from the mistakes of the past if people keep going out and making the same mistakes, allegedly to prove a point. The only point they proved is that they themselves are as sexist as the men they protest. Congratulations.
These photos are just horrible... Even if you'd switch the roles. The photos are just s**t...
If equality is truly the desired goal for women, tearing men down is not the way to achieve that. Revenge elevates nothing.
Something about this pic seems non-consensual and I am not a fan. IT IS STILL ALL ABOUT THE MEN. not-dressi...2d269a.jpg
It is never okay to show one human with their foot on another human, no matter the sex
Load More Replies...It looks like someone dressed up 3 mannequins gaven them skin and a face and put them in different poses. Honestly I find it quite funny.
This is the same problem They have with gay. Straight Neanderthal men don't like being treated like they treat women.
What are you babbling about, Neanderthal men? You are the sort of jerk who makes a good male feminist
Load More Replies...I was on a college campus the other day. The way the young women there were dressed was pretty shocking. Teeny shorts, itty bitty skirts, barely there tops without undergarments. I guarantee most of the men present were completely happy with the situation, other than some of the dads! If we can accept and even encourage this kind of attire in women then why would we be squeamish about ads with bare males? I am NOT a feminist but I do see hypocrisy in any offense taken to these ads when no one even notices bare women anymore. Guess I wish they would ALL leave something to the imagination...
I actually thought Charli XCX's music video "boys" was interesting because it showed boys in the same way girls are usually portrayed
Because we aren't desensitized to men being viewed this way, it REALLY hits you. You see how truly dehumanizing this is.
Why is this viewed as dehumanizing? If anything we are focused on the human aspects of the model as opposed to the "dehumanizing" role of just being a hangar upon which designers place their wares. Showing a naked man, or woman, is appreciation of HUMAN beauty.
Load More Replies...There's a subgenre of porn dedicated to this. Kinda old news (CFNM). With what is available on the internet, I can't see how people get so easily offended.
Well, my opinion is easy : I understand why this campaign happened (to pinpoint the way women are depicted), and I also understand that it's not ok to objectify anyone, male or female !
I find it exotic and sexy, it's a statement that I think is perfectly acceptable for times like today :)
This campaign is also a hint towards the past. SuitStudio is owned by the company Suitsupply, which caters to men and have been doing so for 15-20 years now. It was a nice start-up making well tailored fashionable suits affordable. They grew rapidly and they are not some label from some billion dollar company. They have had similar ad campaigns for over a decade with men in suits and naked women. And it works: everybody who has been to this company (they have shops in quite some business cities now) can recognize the company from the way the pictures are made. It's typical that people start judging and talking about the Feminism part of the campaign. It is a campaign to sell Suits to women. It is for business-women who complain that it is so much harder to find affordable good looking business clothing.
I don’t have a problem with the ads themselves. Using naked men instead of naked women is not a problem to me. The problem I have is the mentality of the feminists who call this social awakening. Using the same social tactics of the enemies you say you abhor you makes you no better than them. I’ve said the same about white face. Just admit you were you were looking at the dollar signs and be done with it.
The women hardly look empowered just cause they are wearing a suit and there are naked dudes in the background. Doesn't look like a sign of power. Still sexualization of both women and men in this add. Kinda gross all around.
Mysterious fb comment above about the ad sending the message that it's ok to treat men like walking wallets. Talk about missing the point. The women in the ad are clearly not seeking money from these men...
Great looking suits. Exceptional female models. Tastefully presented male models.
I love these ads, they remind me of the 90's Tom Ford for Gucci campaign and that was an awesome campaign.
Good grief. It's not that the man is naked. It's that he allows a woman to put her high heel on what makes him male. It's on purpose to devalue his manhood. Now the other way around, men are not interested in placing their shoe on a woman's vaginal opening and devaluing her femaleness. We want women to be all female! Nasty women these days don't want men to be men, so much so they act afraid if a man's penis is exposed.
I wonder what percentage of men were ever paid less, not taken seriously, told their reproductive decisions were a national policy matter, been discouraged from certain lucrative careers, been sexually harassed or worse simply because of how they look, where they work, where they walk, or what route they take home from work, etc, etc. The reason that using women in this fashion is wrong is that it reinforces oppression. Does it do the same when it is men?
Wait where did I miss naked women in ads?._. Or is it me not paying enough attention to ads in general? Showing half-naked boobs is old as the world but can't quite recall men with their feet on naked girls. That aside...that looks like some really fun bdsm games for the people who're into that kind of stuff ;) Not sure how well that appeals to the rest of the clientbase though, personally I'm more for equal/equal-ish relationships.
No. Hate it. It IS objectification, call it what you want. These pics are not like the ones usually seen in ads where women admittedly are objectified. These go beyond a woman in a bikini or seductive dress. (Ok, not sure about pics showing the back view of thongs... similar to these.) The women remind me of those women from the '80's who wore loopy 'ties' with their pantsuits, in an attempt to show how equal they were. Yes, I have done so. Ugh. I think these ads could have sent the same message without sensational nudity. Even a dude in a speedo might be better, at least he's wearing something! Or perhaps in shorts, as the 'abs' are a big draw for some women. But stepping on his thing in boots? Wayy over the top. Tone it down - this isn't 'feminism.'
Omfg why people so Sensitive when it comes to guys they don’t feel the same females so whatever what’s the difference there is none if yall gone who admitted to feeling on females on record but get mad cause a couple guys naked grow the f**k up
No nudity should be used as selling material.. The message was sent clearly, and apparently we might never notice this unless it was the positions flipping, naked males in our state. Pretty clever idea, even better pretty creative campaign for both morale and sales.
None of these ads would make me want to buy the suit. The women look more like dominatrices than anything else. These ads are more of a reversal of Shades of Grey than anything else.
I was honestly having trouble finding any ads where a man is "flouting about in glamorous settings" while a naked or half naked woman drools all over him. Usually it's a woman by herself doing her thing. Yes, there were a few ads that fit the description but I had to really look for them. So I wouldn't say the roles are reversed at all. Maybe if the man was by himself and half naked or fully nude, then sure. But as it is now...I disagree.
What I find weird is that everybody is screaming about sexism when guys are naked and in weak positions, but nobody lifts even an eye brow when women are. Hypocrisy at its finest! I think it does the men who likes too look att womens bodies in ads a world of good, to suddenly find themselves in the very place of women. Maybe we will see a change, and not use women's bodies gratuitously to sell s**t. Grow the f**k up!!
Umm, was this supposed to be provocative? I saw a naked guy voluntarily in a room with the women he chooses to be with. From a meta standpoint, there's a model who just made more money in a day than I'll make in a week to pose naked in an ad with good looking models. If I was supposed to feel uncomfortable, I don't. It's a picture depicting a grown man who made his own decisions which has nothing to do with me. If it was meant to sell something, I expect it was meant to appeal to a target demographic that would be interested in that product. So in essence...that had no effect on me. Except I did laugh a little because I get the impression I'm supposed to walk away feeling hurt or uncomfortable somehow. I'm thinking most other guys don't care either. But then, I'm also the kind of guy who doesn't get offended by women buying calendars with male firefighters to suit their fantasies. To each his or her own. Live and let live.
lol so ridiculous this doesn't do anything cuz men were never made to seduce, but its the nature of a woman. it's not affect anything tho
You feminists like to try to drive you all's point home by putting "extras on it!" But what you all are doing isn't equivalent! Many women have a habit of warping the reality! And that's not justice! It's deceit and lies!
The problem with feminists is! They do not contrast their points equivalently gender for gender! Meaning, those women will say things like, "how would you feel if someone talked to your mother or sister like that?" And the truth is, if you're a man trying to holla at a woman, that woman is not your mother nor your sister! She's not your relative! What man likes the idea of any man trying to get in good with their mother or sister? See the logic?! Many of you feminists use talking points that don't match up evenly when it comes to making you all's points about y'all mistreatment from men! Photos of naked men are offensive to straight men if they're plastered all out in the open! Same as nude photos of women would be offensive to straight women if they were plastered out in the open for them to see! Plastering nude photos of men out in the open is not the same as nude photos of women in a magazine or in privately designated source material!
Clicked to see some nice bum. Was not disappointed. Also, the campaign whether it is wrong or not, got us all talking about the issue though, right?
Just talking about something isn't the good! And it's usually more bad than good if the talking doesn't produce constructive results!
Load More Replies...This AD campaign is done very tastefully and celebrates the beauty of the male body. I would love to see more of this in the future. Culturally, we do not celebrate the male form enough. This nakedness is a pure celebration of the male body in all of his wonderful porportions.
I believe that this campaign is great. It is tasteful and really celebrates the beauty of the male body.
Using either as objects is disgusting. And never in "male" adverts do the men rest their feet on the naked women, or lie down holding their a**e.
I love it, gorgeous suits. Good looking models. Love it! Sexy bods boys. Its about time ads give us what you usually get...think men call it "eye candy" 😂😂💪👍
I have no problem at all looking at all the gorgeous, scrumptiously naked men! What buns of steel! Utter perfection! I wanna just caress them and maybe nibble on them and I Ummmm, sorry I forgot what I was talking about.... ; )
These men are models. If they have no problem posing then where is the problem.
We might as well face it: domination is intoxicating and pleasurable. Whether that's a good thing or not is a completely separate issue. Just because alcohol is bad for us doesn't mean we can choose for alcohol to have no effect on us. We can only choose not to drink at all, or drink in a less harmful way.
Some guy got work and then got paid. His body, his decision. I couldn't give less of a f**k either way. If you don't like it, don't look.
Yep. Not a thing wrong--so long as we don't go back to sleep and assume that this is 'the fact.' We ARE OBJECTS, however narrow that truth is. Nothing wrong with playing with that, so long as we don't forget to step back and see the person at the right moment.
I donmt think it's appropriate for two reasons: Firstly, if this objectification of men is ok, why isn't it ok to objectify women. Of course, this is the point the flip is meant to convey, BUT; Secondly, if (like me) men don't feel disempowered of denigrated by the photoshoot, they will be more likely to dismiss a woman's objection.
Who cares. From an artistic point of view, the bodies of the presentation are exquisite. The male is worthy of posing for Michelangelo, the women equally representing status, and if one ever doubts Black is Beautiful, one only has to look at the exquisite portrayals and realize spectacular truths!
This is racist/sexist and I'm offended. I need a secure safe space now.
The Playboy Mansion might have a room for you. Hehehe
Load More Replies...I could care less about the advertising . I enjoyed looking at the naked men. I am a 53 year old heterosexul woman who has always enjoyed looking at the gluteus muscles on a handsome man’s posterior ❤️
Got it's point across beautifully as it becomes glaringly obvious how inappropriate it is to use anyone's naked body as an object for sales. For those that think it was so horribly wrong, this is why liberals are being called snowflakes.
Meh...So what? He merely got undressed first before sex....It takes women just as long to get undressed as it take to get dressed.....(Joke)
I like it. The nakedness of the man softens the harshness of the yet-amazing, suits. The photographer, along with all models did a great job.
Love it, but also have no problem with it the other way around. Shrug. I'm not easily offended. Also, taken in context it is beautiful. Out of context? They are still nice clothes and beautiful bodies. No shame ppl.
about time that ads turned around well done lady's so powerful looking woman and the men are back ground props such cool and excellent pictures about time women have finally step up to the mark and men have stepped down totally agree with the ads love it please keep doing more cheers for the eye candy
I don't see anything wrong with the naked body being used in any ad...man or woman. People are entirely too hypersensitive
I have no idea what they are selling.This is stupid.l am a big fan of hot guys but mine ride Harley’s they don’t model.
From an artistic perspective, I just think the ads would look better without the guy. They seem shoved in, like those pictures where someone photoshops themselves into famous photos or something. The first one's pretty good, but the other ones have awkward placement, like the guy is trying to sleep or get out of the house after a one night stand.
Was using naked women in the backgrounds of things with clothed men... common? I've seen some fashion ads where a person of the opposite sex was essentially an "accessory", but I don't remember such a thing 1. being gender-specific or 2. involving nudity.
Lovely photos. The Women are powerful gorgeous sexy and dominating. The males have great asses. Whats the issue with these photos again? Fantastic eye candy. I find the pictures powerfully delicious and sexy. Oh... and totally spankable. Fantastic and artfully done. I'd love to see more of this.
I suspect that it's something that needs to happen before advertisers will take the need to STOP OBJECTIFYING WOMEN seriously. I mean, really! Ms. Magazine has been running its No Comment section calling out this very feature of advertising, for what? 45 years now. But it seems that we can't just have these realizations about women, we only pay attention when it's about men. SMH
I feel the problem with this situation is the direction from which some people are coming. There seems to be a large body of people who believe that nudity in any form is degradation and that these men, and the women in previous advertisements, should feel bad for some reason. When did we as a collective begin to view the human body as dirty and gross? Why can't we just enjoy the beauty of the human form without someone protesting? My personal opinion is that there is a large body of the human collective that needs to get over its own self-loathing and just enjoy the beauty that is the human form.
To be honest, i doubt most guys care about this at all. They might not look at the magazine just because they dont like seeing naked men in general. I think its unneccisary though. You dont need a naked man in the picture to display good clothes. Unfortunately sex sells though and it may bring in readers just to see the naked men. Turning it more into a playboy aimed at women. Its the same reasoning as why men had women in ads like this, so I would say its a little more of a step back. If that wasnt the goal then its basic femenistic revenge which is worse. Yea it is a little Ironic but consider this. If most men collectively believe that belittling women is wrong, then how does most women thinking belittling men is right going to help? You would just be repeating mistakes of the past, not learning from them.
Men just don’t get it. Outraged the way the men were used in the photos. If it had been a woman naked and part of the “scenery”, they wouldn’t see anything wrong. Personally, I don’t ever see a reason in ads or movies for someone to be naked. This ad campaign will make people think but too many will be offended by it to get the point.
I think this is very fair. Woman have the right to feel the same way with men. Fashion ALWAYS sells. I would pose naked 100% any of these images... Perfect example for equal rights. SUPER cool idea.
What wonderful adverts. Truly remarkable and amazing - I love them! Also the publicity that is generated by the ads cannot be bought. Fantastic. Great
I'm a woman and i don't see anything wrong with it i am offended i can't see his penis...
I don't understand why people make such a fuss... its called modelling and art... You cant judge or whatsoever, remember everyone sees things differently, and do you like it when people judge the things you do and how you do it? people must grow up, get a life and see the concept and beauty of things in life...
I have no issue with the campaign itself. As a retail message, I have to question the goals and results of the ads. I agree with the tweet above: the central focus is the naked man, not the clothes (which is what is attempting to be sold.
These were good pictures. If I was inclined to wear suits I might buy some of these. As a feminist I fully approve of these :D
People who objectify woman and don’t understand the problem with that behavior will learn nothing from this ad. They are unevolved and underdeveloped in their prefrontal lobe. They lack the ability to empathize and the understanding of what it means to respect people as whole complex individual entities, ultimately because they are empty troubled people themselves. They will only appreciate this ad for the objectification, not for the social comment it’s making. It only reinforces their worldview. Abuse of power is abuse of power in whatever way shape and form it displays itself.
Let's desire and objectify each other bodies, nobody loses 😂😂 equality wins
I love the irony of the photos. The suits are really nice. The men, well, they ARE just window dressing used to show how powerful women are. Like I said, the irony....
Are you having a giraffe...using naked ppl to sell oooohhh wow. Trying to get men to look at this ad and to get them to feel PMSL. A) Its an ad about womens clothing B)It directed at women C)The targeted audience is SMALL. D)You dont understand men FAILED advertising....hahaha
If only gender roles could have been reversed by simply publishing some photographs that show men and women in the other way around. Or, maybe, it's only a way to make people busy with talking about it, maybe, in that way, it's nothing less an advertising trick, than to present a thought-provoking issue for the audience.
I love this idea. Look all those music vedios these days, like a porn with music, look at those women in those vedios....I'm notgoing to point out any specific songs, you know what I'm talking about.
These ads only run in Women's magazines so who cares what men think about it ????
I promise you, MEN do not mind one bit being objectified - serialized - or treated a sexual toys. They like it.
This is the same problem they have with gay. Straight Neanderthal men don't like being treated like they treat women.
The point of the ad campaign is to make you uncomfortable. It is not trying to say that it is OK to objectify people (men or women), but to show us what it is like when the tables are turned, so that we think twice when we see ads that objectify women.
Hypersensitive? Pointing out that sexualized male ads has been around as long as female ads have. The Gum commercial where the man turns into a stripper as he eats it, the Kraft commercial series with the man losing his shirt in the kitchen because he's fit, That yogurt ad in the magazine where the naked man is covered in it and the video game, Devil May Cry where the male protaganist walks outside completely naked. Where is it that this only ever happened to females?
Hey. The men were paid. They chose to take the job. Move on to something that matters.
I don't know why people are upset, This is just as appealing as the flip side. The man in these pics doesn't seem to be unhappy to be there. I don't think this is a feminist thing. I think this is just questioning the gender roles within our society. Girls have always seen as just eye candy in a pic. I don't think its a bad thing for a man to be in the background to let woman shine now and then. We are equal, but I think the play on power makes an image provocative.
I don't know why people are upset, This is just as appealing as the flip side. The man in these pics doesn't seem to be unhappy to be there. I don't think this is a feminist thing. I think this is just questioning the gender roles within our society. Girls have always seen as just eye candy in a pic. I don't think its a bad thing for a man to be in the background to let woman shine now and then. We are equal, but I think the play on power makes an image provocative.
I understand people who are yelling that objectifying men or women is the same thing and that it's not acceptable. But you know... There still are (a lot of) ads that are objectifying women and it's still considered « normal »... so here's a campaign that invert the roles in a brutal way and abracadabra people react ! I think we call that irony... and I'm not sure it's a bad thing. You know why : because when we see over sexualized and objectified women in ads, the only goal is to sell, here, they want to sell, for sure (it's an ad after all), but it creates a debate about a problematic issue. I'm not for objectifying people no matter their gender, but I'm fine with this ad for all the reasons I mentionned.
Been reading through the comments + asking around most men don't care
Load More Replies...The ads look ludicrous, just as they look when the roles are reversed.
How photos of women doing hard jobs like mining, truck driving, special forces, i look forward to the day when an equally paid woman buys the diamond “she went to Jarreds”.
Most of these are just not very good. They look badly photoshopped, every picture except one (with just the legs sticking in) would look better without that random naked body intruding int the image . I do love the black model in those suits. She looks out of this world fantastic. As a politically motivated message the pictures are obviously trying to make a point, but Daria B ist right: Somehow they manage to revolve, once more, around men. Most depressing of all: It's 2017 and we have hardly moved forward since the 1950s.
if this were an ad that was just an ad, it would be pretty offensive. But this ad is making a valid point. Why has there never been this kind of outrage over women's objectification, which STILL happens in advertising? All the bitching and moaning is not a reaction to objectification, it's a reaction to a power shift.
But, and I think this point is pretty telling, the people doing the "bitching and moaning" aren't men reacting to a "power shift." Most men don't see it as a shift of power. It is just a body, and they are okay with it.
Load More Replies...If this campaign is successful and does sell clothes to women, what does that prove? It proves that the opposite way (where the women are barely clothed and the men are powerful looking and well-dressed) was also logically sound and valid. Is that really the message we want to send? That to sell clothes (or anything) you have to objectify somebody else? Just because it works? IMHO the attitude of addressing historic misogyny with current misandry will not address the attitude of objectifying and make it go away. All it does (and I hope this was the intent) is hold up a dark mirror and say "See, not nice when the tables are turned, right? Let's not do that anymore, ok?" TBH I never really saw the appeal of having naked women advertise something totally unconnected. Give me a great description and a list of specs over some picturesque ad that tells me nothing about the product anytime.
so whats the big deal. I am a male and the men they use to dres up their displays are hansome and not unkind to the eye. there seems to be some problem with the idea that there may be some sexual mesage involved here. of course there is so lets step away from the FACT that there is something wrong with sexuality in the first place, there is nothing wrong with it. Normal women who are the target here after all epreciate the sight of a handsome fit man a lot more then I do so geting some dopamine flowing to make them feel good while veiwing the products on display is a good idea. In the end it is up to every person male or female to be somehow put of by sexuality or not. they do after all have their own mind. if you dont like it dont look.
Love the ad, didn't notice the cloths that much but the men, thank you and what is fair for women is fair for men
To the guy that said “the men are still the center of the ads.” I was looking at the guys too. But that’s because I’m gay.
I find those ads sexy, but hey it's me, I see power in the submissive and dominant pose... objectivisation is fine if you don't draw other consequences from it... and not being a prude...
When women OR men WILLINGLY pose for ads like this objectification goes right out the window.
Speaking in general, the problem is that in many cases they don't really have a choice. Surviving needs money and then you have dream career goals. And then you get forced to "willingly" become a tool. Sure no need to sign the contract, but that means no job for you. Might be less of a problem with already successful and established models, but are we sure they didn't need to swallow lots of c**p before reaching that point....
Load More Replies...When women OR men pose WILLINGLY in ads like this objectification goes right out the window.
The men in the ads seem to be ok with it so why shouldn't I? Some guys like having their balls crushed by heels. I'm not one of them, but the dude in the 1st pick doesn't look like he's trying to get away so if that's his thing more power to him. Likewise with the rest of them. None of them are tied up with a gun to their head.
(That first photo) ma'am.... please.... this really hurts my nuts.... Don't worry the photo is almost over. But..... ow....
I'm more worried about where the model's foot is in the first picture.
I like that this campaign is challenging our perceptions of what is right or wrong (or - what is the content that we are used to or not) but it's againsy my belief that feminism is about gender equality. And this campaign uses the same tools they are against to.
While the Ads are interesting and the suits well made, I dont think making women reverse roles is the answer, especially when the roles objectified the other person. Frankly I didnt see female strength, It felt more like they were pimps with their arm candy. Advertisers dont need to be gimmicky if the Product is amazing.
I don't see the problem. If it helps sell those suits (one of the women is wearing jeans. Really?), cool. Furthermore, don't forget that quite a few of the ad campaigns that are selling men's suits with women in the background are put together by women.
I'm confused, wasn't the point of these to show those still living in the stone ages how wrong it is, or was it used as an official ad? Because people are losing their s**t without realising what hypocrites they are when they accept the gender flipped version on a daily basis as a norm.
I think its well done advertisement it's beautiful. And no I'm not saying because of the bare models... That's just what they are. To be honest I don't really care much about whose baring it or not... It could be female's up there instead of men and it would still be beautiful. See it's just a job for these people and they look like they are enjoying... In this time and she where everyone is a critic. It doesn't matter who is the one to bare all... People will find everything wrong with something generally this is no satisfying anyone. It will always be feminism vs misogynism. People like to make a big deal about everything. When it comes down to these things it is the people who are working doing thier job and they made thier choices. I think its beautiful.
Why are the so powerful and successful women still weigh about 70 pounds of pure anorexia and are dress like men in high heels and one of them is actually stepping the back of a man with them? If you're going to make a statement.. dunno.. do it right?
I absolutely love the idea. It is a commentary on the hypocrisy in our society that is just now in a place enough to even be called out. Commentaries like this are very artful and I for one applaud the intent. THANK YOU!!! For those who don’t mind the “beautiful” half-naked women in adverts, movies, and video games because “they are beautiful” ... you are missing the sexism expressed by them. It is almost always an unattractive, older, wealthy male with a young, supple, and sexually suggestive female. If you can’t see the prevelance of that pattern, it may be because you have a genuine appreciation for her beauty, but it may also be because you have been raised to believe this is how it should be. Either way, that is a part of what causes future generations to grow up and continue to perpetuate the oppressive gender roles. Well, Im glad things are changing and that those in positions of power to do something like this are doing so! ❤️❤️❤️
A domineering matriarchal society? How would that be any different from a domineering patriarchal one? 🙄 Cool concept, did not hate it but artists could inspire us and help us push the envelope...
Really a tough break... In my opinion women have always been dominate in thier roles whether if it was vice versa... They will always have controls of the scene just as much as if they were the ones naked on the couch. If anything Its daring, may anyone forbid it's new, and it's beautifully all together. The clothes are outstanding and so are the n models... It doesn't matter who is the one naked this time... The ones baring themselves will always gain attention in a good way or in a bad way. However even with this advertisement the women still dominates the show... Don't really take it the wrong way I'm not really a feminist... However I don't advocate female's to be restricted as well. We just (like everyone else) will do what we want to do.... Well I try to live my life with no regrets... And modest.
Very instructive. Now flip the genders in all sorts of ads, roles (e.g., pictures of men shielding women in times of danger), memes (e.g., of the 'stupid man'), stories, etc. Sexism cuts all sorts of ways.
I actually if it isn't a bit counter productive with what they had in mind. Usually, the half naked girls are there to send a message that using the product will get you hot women, which is status.... so doing the opposite, won't it make it also seem like powerful women want power in order to get men? Like instead of "a suit for powerful, confident women", it goes "wear this suit and men will be at your feet".
2 wrongs don't make a right. I understand the message but this isn't ok for any person to be in this position. Women and men have the upper hand over each other in different situations.
Is it a very good message in general? Nope. Do we want to still feel badass and not care about others? Yes. If not all ads and everything is about this kind of attitude, I think it's fine.It's a mood, an image, a feeling that these pictures are selling. Dominance. Shall we follow it as an everyday attitude? Nope. But it kinda feels empowering still.
I could care less about the advertising. I really enjoyed viewing the naked men. I am a 53 year old heterosexual woman and have always had a thing for the gluteal muscles on a man’s posterior
Well done! It's a good and ironic campaign. As usual, if women are represented in this way it'll be offensive, but ironic ..and anyway it always was so. If men are represented in this unusual role - it's a wrong way for feminism. Sometimes it does good, to do this in this way, especially with this kind of irony.
What's good for the goose is good for the gander. Nearly naked women have been used to sell any range of items, for centuries, and men think nothing of it. I'm glad you put the shoe on the other foot, simply so that men can experience it, and see how it makes them feel.
It's excellent. A very long time coming. It's also pretty hot stuff, really. Reversal is cool.
I think pushing the boundary in this direction is a brilliant commentary. And if you don't understand that, then you are actively perpetuating everything this campaign works to expose. Sorry fellow men, shut the f**k up.
The only problem is when only one sex, race, whatever is used constantly as the object. When both are, in highly stylized ad campaigns, there is NO PROBLEM. Women have been used as objects much to much, and also subjected to a lot of photo-shopped unreal expectations (I have a lot more problems w/body shaming for both sexes, in fact). THIS campaign is just fine
Not good, but not as bad is it might be if the power structure actually reversed. Also, it's a necessary though painful step toward equalization. Suck it up fellas and gals.
I think I’m going to save my outrage for cases where a man rapes a 12 year old girl and 9 years later, he’s awarded joint custody of the resulting child. Or the privileged college kid who was found guilty of raping a girl behind a dumpster and only gets 3 months. These people are paid to appear in these ads. Nobody forces them to do it.
I wonder. . .of the men who object to this type of advertising. HAVE YOU EVER. . .opposed the objectification of women in ads????? In nudie calendars???? EVER????
I have exactly as much problem with using naked men in an ad campaign as with using naked women. None at all. Tought I can understand people who have problem with both, but not those who have problem with one of them but perfectly fine with the other.
Yep. Most men, including me, don't really care. Almost nobody's provoked, because men usually don't care much about stupid ads, and they are used to be presented as imbeciles in most ads.
Load More Replies...Good message? Of course not! Good food for thought? Oh yeah! Let's think of it as an invitation to empathize, for men to try and immagine themselves in our shoes. Does this make you feel uncomfortable? Well, guess what... I dunno wether this will be effective in the way I'm telling about it, and I DO NOT wish for this to be the new marketing standard, but from an artistic and philosophic point of view, you can't deny this is interesting. It makes you think, it brings people to discuss. And btw, we don't need to do this step for the sake of feminism, what we need is simply treating all models with respect in their marketing rappresentations as well as in their personal/professional lives, but I do have a feeling that sometimes projects like these are neccessary. It's a waking slap on the face of society.
Ok, but I think an issue you'll find is most men, like me, aren't offended by this any way so it doesn't really have the impact they were looking for.
Load More Replies...I´m not seeing much problem with these ads for a simple reason, I don´t get the feeling the men are the womens slaves as women tend to be för men in ads, they are put in sexually harrassing positions, these men are more of a fancy statue in the womans fancy homes, and myself have no problem with the naked body, yes they are in a way just eyecandy for the women in that sense, only there for their pleasure, but the women aren´t doing much negative to them, the men looks pretty free to roam the house all nude without being much controled.
"they are someone's brothers and sons.. " oh really? Because naked women in ads are not sisters and daughters. They are created by some kind of 3D printer and they are connected to nobody...
So nothing is said when everyday you see half or full naked women being objectified, but when the tables are turned you label all women as feminazi, what happened is the medicine bitter when you had to gulp it?
👏🏼 And also because most men are uncomfortable seeing other men naked. LoL. They freak out; can’t handle it. Someone must be punished! 😂 Hypocrites.
Load More Replies...Im an artist and dont view the human body as many do in a sense of "objectification".. I see them as a form of art, like a painting or sculpture as inspiration...
Just a advertising agency trying to be an edgelord. Obviously worked because people are talking about it. How do I feel about this as a man? Nonchalant at best. Sex sells, diet coke have done this for years.
Men appreciate a woman who is strong enough to be powerful. These ads are spectacular!
Love it. It hits the mark of a good suits Elkington campaign and will speak to powerful women. It may or not have somthing to do with feminism and if it does, there's not only one single predetermined way to get there. In comparison to male suit campaigns, they are a bit more tame and tasteful, mainly to reinforce the women's sense of power than to put as much boobs as possible in the ad. And finally for the people above who commented so negatively. Feminism means that a woman could, would and should do what she wants. Not what's demanded from her from the society. Two, honey, those men don't have the wallets, the women do. Three, look back at other suit campaigns. These are quite tasteful and the woman is the center of attention. I think you're starting to have body image issues. Don't worry all us gals have them after being confronted with a beautiful naked woman's body in a cheese commercial. Suistudio, you gals are awesome!
The problem is not objectification but knowing the difference between fantasy and reality. I don't see anything bad in half-wishing for some perfect scenarios where all our needs are satisfied nor in enjoying those dreams recreated in any medium. It's bad if you project those fantasies onto real people and feel entitled to have them fulfilled. Many men are very entitled and feel women owe them, or world owes them, hard to tell. Plenty of women feel like that too, although slightly different rules apply. I'm not sure if banning fantasies is the best way to go.
OR WOMAN!! I know you guys are obsessed with that kinda thing, sorry.
Load More Replies...The better way would be have a men behind, yes. But not naked.. From my point of view, it looks like just a "You did it to us, we did it to you !"... Wich is pointless. Feminism is about Equality, yes. That makes the thing "Equal" but... Every "equality" is not good to make cause it can make the things worst.
The point is not to display men in retaliation, the point is to display men as illustration. Many people will not get the point that these sorts of ads are wrong, regardless of sexes displayed, until they are confronted with actuality. If you actually shoot the ads and use them? They cannot retreat into making it all an intellectual thought experiment. It's there, making them realize they don't like it when the shoe's on the other foot,
Load More Replies...love it, get over yourselves if you dont, yes if there was a woman naked in the shot everyone would have complained even more. stop reading too much into ads, rather appreciate them for there beauty and if they offend you, page over or scroll down, no one is forcing you to look at them
I think that being respectful with women AND men is the best option to have everyone on the same side and on equal footing :)
Wait ... They were selling CLOTHES somewhere in those ads? I didn't notice. Stupid, distracting, ultimately unsuccessful ploy by bitter feminists.
This is hardly the same as using naked women. The women are usually looking lovingly and stupidly at the men, not looking away like these photos. Yes, the clothes look sharp but no, the men look silly.
Maybe I just haven´t noticed it, but I honestly don´t remember the last time when I´ve seen a completely naked woman in an ad. Definitely some naked skin, both women and men, but not completely naked with just covering their private parts. I´m myself against objectification of both women and men.
Most of us are just trying to blow our load and move on. So please, objectify us more 😂😂😂
I very much enjoyed it , the clothes are beautiful and there are bonus naked men to enjoy looking at them . Nothing weird , naked women or naked men , we are born naked
objectivise women? Feminists rage. Do the same to men? Feminists cheer. Double standards much ? ;)
These photo's are sooooooo stupid. I would feel the same if the photo's were of men doing the same.
You have to know the history of this brand ! Her older brother Suit supply is famous here with his extreme sexists campaigns every year they come with naked women being threatens as object , the younger sister now follow the same steps !!!!
I love sexy advertising, and this a fresh twist on gender roles. The human body is art and beautiful, and I don't feel anti feministic saying so. Seeing these pics were awesome; fierce, strong women and the hot guy they want... ❤💪
I think having naked people in ads - male OR female - is a complete fail. Who cares what the clothed person is wearing, all any viewer is going to see is the naked body. And just because it's not ok to objectify women, it doesn't mean it's ok to objectify men. This makes feminists no different or better than the men who objectified women. We will never move on from the mistakes of the past if people keep going out and making the same mistakes, allegedly to prove a point. The only point they proved is that they themselves are as sexist as the men they protest. Congratulations.
These photos are just horrible... Even if you'd switch the roles. The photos are just s**t...
If equality is truly the desired goal for women, tearing men down is not the way to achieve that. Revenge elevates nothing.
Something about this pic seems non-consensual and I am not a fan. IT IS STILL ALL ABOUT THE MEN. not-dressi...2d269a.jpg
It is never okay to show one human with their foot on another human, no matter the sex
Load More Replies...It looks like someone dressed up 3 mannequins gaven them skin and a face and put them in different poses. Honestly I find it quite funny.
This is the same problem They have with gay. Straight Neanderthal men don't like being treated like they treat women.
What are you babbling about, Neanderthal men? You are the sort of jerk who makes a good male feminist
Load More Replies...I was on a college campus the other day. The way the young women there were dressed was pretty shocking. Teeny shorts, itty bitty skirts, barely there tops without undergarments. I guarantee most of the men present were completely happy with the situation, other than some of the dads! If we can accept and even encourage this kind of attire in women then why would we be squeamish about ads with bare males? I am NOT a feminist but I do see hypocrisy in any offense taken to these ads when no one even notices bare women anymore. Guess I wish they would ALL leave something to the imagination...
I actually thought Charli XCX's music video "boys" was interesting because it showed boys in the same way girls are usually portrayed
Because we aren't desensitized to men being viewed this way, it REALLY hits you. You see how truly dehumanizing this is.
Why is this viewed as dehumanizing? If anything we are focused on the human aspects of the model as opposed to the "dehumanizing" role of just being a hangar upon which designers place their wares. Showing a naked man, or woman, is appreciation of HUMAN beauty.
Load More Replies...There's a subgenre of porn dedicated to this. Kinda old news (CFNM). With what is available on the internet, I can't see how people get so easily offended.
Well, my opinion is easy : I understand why this campaign happened (to pinpoint the way women are depicted), and I also understand that it's not ok to objectify anyone, male or female !
I find it exotic and sexy, it's a statement that I think is perfectly acceptable for times like today :)
This campaign is also a hint towards the past. SuitStudio is owned by the company Suitsupply, which caters to men and have been doing so for 15-20 years now. It was a nice start-up making well tailored fashionable suits affordable. They grew rapidly and they are not some label from some billion dollar company. They have had similar ad campaigns for over a decade with men in suits and naked women. And it works: everybody who has been to this company (they have shops in quite some business cities now) can recognize the company from the way the pictures are made. It's typical that people start judging and talking about the Feminism part of the campaign. It is a campaign to sell Suits to women. It is for business-women who complain that it is so much harder to find affordable good looking business clothing.
I don’t have a problem with the ads themselves. Using naked men instead of naked women is not a problem to me. The problem I have is the mentality of the feminists who call this social awakening. Using the same social tactics of the enemies you say you abhor you makes you no better than them. I’ve said the same about white face. Just admit you were you were looking at the dollar signs and be done with it.
The women hardly look empowered just cause they are wearing a suit and there are naked dudes in the background. Doesn't look like a sign of power. Still sexualization of both women and men in this add. Kinda gross all around.
Mysterious fb comment above about the ad sending the message that it's ok to treat men like walking wallets. Talk about missing the point. The women in the ad are clearly not seeking money from these men...
Great looking suits. Exceptional female models. Tastefully presented male models.
I love these ads, they remind me of the 90's Tom Ford for Gucci campaign and that was an awesome campaign.
Good grief. It's not that the man is naked. It's that he allows a woman to put her high heel on what makes him male. It's on purpose to devalue his manhood. Now the other way around, men are not interested in placing their shoe on a woman's vaginal opening and devaluing her femaleness. We want women to be all female! Nasty women these days don't want men to be men, so much so they act afraid if a man's penis is exposed.
I wonder what percentage of men were ever paid less, not taken seriously, told their reproductive decisions were a national policy matter, been discouraged from certain lucrative careers, been sexually harassed or worse simply because of how they look, where they work, where they walk, or what route they take home from work, etc, etc. The reason that using women in this fashion is wrong is that it reinforces oppression. Does it do the same when it is men?
Wait where did I miss naked women in ads?._. Or is it me not paying enough attention to ads in general? Showing half-naked boobs is old as the world but can't quite recall men with their feet on naked girls. That aside...that looks like some really fun bdsm games for the people who're into that kind of stuff ;) Not sure how well that appeals to the rest of the clientbase though, personally I'm more for equal/equal-ish relationships.
No. Hate it. It IS objectification, call it what you want. These pics are not like the ones usually seen in ads where women admittedly are objectified. These go beyond a woman in a bikini or seductive dress. (Ok, not sure about pics showing the back view of thongs... similar to these.) The women remind me of those women from the '80's who wore loopy 'ties' with their pantsuits, in an attempt to show how equal they were. Yes, I have done so. Ugh. I think these ads could have sent the same message without sensational nudity. Even a dude in a speedo might be better, at least he's wearing something! Or perhaps in shorts, as the 'abs' are a big draw for some women. But stepping on his thing in boots? Wayy over the top. Tone it down - this isn't 'feminism.'
Omfg why people so Sensitive when it comes to guys they don’t feel the same females so whatever what’s the difference there is none if yall gone who admitted to feeling on females on record but get mad cause a couple guys naked grow the f**k up
No nudity should be used as selling material.. The message was sent clearly, and apparently we might never notice this unless it was the positions flipping, naked males in our state. Pretty clever idea, even better pretty creative campaign for both morale and sales.
None of these ads would make me want to buy the suit. The women look more like dominatrices than anything else. These ads are more of a reversal of Shades of Grey than anything else.
I was honestly having trouble finding any ads where a man is "flouting about in glamorous settings" while a naked or half naked woman drools all over him. Usually it's a woman by herself doing her thing. Yes, there were a few ads that fit the description but I had to really look for them. So I wouldn't say the roles are reversed at all. Maybe if the man was by himself and half naked or fully nude, then sure. But as it is now...I disagree.
What I find weird is that everybody is screaming about sexism when guys are naked and in weak positions, but nobody lifts even an eye brow when women are. Hypocrisy at its finest! I think it does the men who likes too look att womens bodies in ads a world of good, to suddenly find themselves in the very place of women. Maybe we will see a change, and not use women's bodies gratuitously to sell s**t. Grow the f**k up!!
Umm, was this supposed to be provocative? I saw a naked guy voluntarily in a room with the women he chooses to be with. From a meta standpoint, there's a model who just made more money in a day than I'll make in a week to pose naked in an ad with good looking models. If I was supposed to feel uncomfortable, I don't. It's a picture depicting a grown man who made his own decisions which has nothing to do with me. If it was meant to sell something, I expect it was meant to appeal to a target demographic that would be interested in that product. So in essence...that had no effect on me. Except I did laugh a little because I get the impression I'm supposed to walk away feeling hurt or uncomfortable somehow. I'm thinking most other guys don't care either. But then, I'm also the kind of guy who doesn't get offended by women buying calendars with male firefighters to suit their fantasies. To each his or her own. Live and let live.
lol so ridiculous this doesn't do anything cuz men were never made to seduce, but its the nature of a woman. it's not affect anything tho
You feminists like to try to drive you all's point home by putting "extras on it!" But what you all are doing isn't equivalent! Many women have a habit of warping the reality! And that's not justice! It's deceit and lies!
The problem with feminists is! They do not contrast their points equivalently gender for gender! Meaning, those women will say things like, "how would you feel if someone talked to your mother or sister like that?" And the truth is, if you're a man trying to holla at a woman, that woman is not your mother nor your sister! She's not your relative! What man likes the idea of any man trying to get in good with their mother or sister? See the logic?! Many of you feminists use talking points that don't match up evenly when it comes to making you all's points about y'all mistreatment from men! Photos of naked men are offensive to straight men if they're plastered all out in the open! Same as nude photos of women would be offensive to straight women if they were plastered out in the open for them to see! Plastering nude photos of men out in the open is not the same as nude photos of women in a magazine or in privately designated source material!
Clicked to see some nice bum. Was not disappointed. Also, the campaign whether it is wrong or not, got us all talking about the issue though, right?
Just talking about something isn't the good! And it's usually more bad than good if the talking doesn't produce constructive results!
Load More Replies...This AD campaign is done very tastefully and celebrates the beauty of the male body. I would love to see more of this in the future. Culturally, we do not celebrate the male form enough. This nakedness is a pure celebration of the male body in all of his wonderful porportions.
I believe that this campaign is great. It is tasteful and really celebrates the beauty of the male body.
Using either as objects is disgusting. And never in "male" adverts do the men rest their feet on the naked women, or lie down holding their a**e.
I love it, gorgeous suits. Good looking models. Love it! Sexy bods boys. Its about time ads give us what you usually get...think men call it "eye candy" 😂😂💪👍
I have no problem at all looking at all the gorgeous, scrumptiously naked men! What buns of steel! Utter perfection! I wanna just caress them and maybe nibble on them and I Ummmm, sorry I forgot what I was talking about.... ; )
These men are models. If they have no problem posing then where is the problem.
We might as well face it: domination is intoxicating and pleasurable. Whether that's a good thing or not is a completely separate issue. Just because alcohol is bad for us doesn't mean we can choose for alcohol to have no effect on us. We can only choose not to drink at all, or drink in a less harmful way.
Some guy got work and then got paid. His body, his decision. I couldn't give less of a f**k either way. If you don't like it, don't look.
Yep. Not a thing wrong--so long as we don't go back to sleep and assume that this is 'the fact.' We ARE OBJECTS, however narrow that truth is. Nothing wrong with playing with that, so long as we don't forget to step back and see the person at the right moment.
I donmt think it's appropriate for two reasons: Firstly, if this objectification of men is ok, why isn't it ok to objectify women. Of course, this is the point the flip is meant to convey, BUT; Secondly, if (like me) men don't feel disempowered of denigrated by the photoshoot, they will be more likely to dismiss a woman's objection.
Who cares. From an artistic point of view, the bodies of the presentation are exquisite. The male is worthy of posing for Michelangelo, the women equally representing status, and if one ever doubts Black is Beautiful, one only has to look at the exquisite portrayals and realize spectacular truths!
This is racist/sexist and I'm offended. I need a secure safe space now.
The Playboy Mansion might have a room for you. Hehehe
Load More Replies...I could care less about the advertising . I enjoyed looking at the naked men. I am a 53 year old heterosexul woman who has always enjoyed looking at the gluteus muscles on a handsome man’s posterior ❤️
Got it's point across beautifully as it becomes glaringly obvious how inappropriate it is to use anyone's naked body as an object for sales. For those that think it was so horribly wrong, this is why liberals are being called snowflakes.
Meh...So what? He merely got undressed first before sex....It takes women just as long to get undressed as it take to get dressed.....(Joke)
I like it. The nakedness of the man softens the harshness of the yet-amazing, suits. The photographer, along with all models did a great job.
Love it, but also have no problem with it the other way around. Shrug. I'm not easily offended. Also, taken in context it is beautiful. Out of context? They are still nice clothes and beautiful bodies. No shame ppl.
about time that ads turned around well done lady's so powerful looking woman and the men are back ground props such cool and excellent pictures about time women have finally step up to the mark and men have stepped down totally agree with the ads love it please keep doing more cheers for the eye candy
I don't see anything wrong with the naked body being used in any ad...man or woman. People are entirely too hypersensitive
I have no idea what they are selling.This is stupid.l am a big fan of hot guys but mine ride Harley’s they don’t model.
From an artistic perspective, I just think the ads would look better without the guy. They seem shoved in, like those pictures where someone photoshops themselves into famous photos or something. The first one's pretty good, but the other ones have awkward placement, like the guy is trying to sleep or get out of the house after a one night stand.
Was using naked women in the backgrounds of things with clothed men... common? I've seen some fashion ads where a person of the opposite sex was essentially an "accessory", but I don't remember such a thing 1. being gender-specific or 2. involving nudity.
Lovely photos. The Women are powerful gorgeous sexy and dominating. The males have great asses. Whats the issue with these photos again? Fantastic eye candy. I find the pictures powerfully delicious and sexy. Oh... and totally spankable. Fantastic and artfully done. I'd love to see more of this.
I suspect that it's something that needs to happen before advertisers will take the need to STOP OBJECTIFYING WOMEN seriously. I mean, really! Ms. Magazine has been running its No Comment section calling out this very feature of advertising, for what? 45 years now. But it seems that we can't just have these realizations about women, we only pay attention when it's about men. SMH
I feel the problem with this situation is the direction from which some people are coming. There seems to be a large body of people who believe that nudity in any form is degradation and that these men, and the women in previous advertisements, should feel bad for some reason. When did we as a collective begin to view the human body as dirty and gross? Why can't we just enjoy the beauty of the human form without someone protesting? My personal opinion is that there is a large body of the human collective that needs to get over its own self-loathing and just enjoy the beauty that is the human form.
To be honest, i doubt most guys care about this at all. They might not look at the magazine just because they dont like seeing naked men in general. I think its unneccisary though. You dont need a naked man in the picture to display good clothes. Unfortunately sex sells though and it may bring in readers just to see the naked men. Turning it more into a playboy aimed at women. Its the same reasoning as why men had women in ads like this, so I would say its a little more of a step back. If that wasnt the goal then its basic femenistic revenge which is worse. Yea it is a little Ironic but consider this. If most men collectively believe that belittling women is wrong, then how does most women thinking belittling men is right going to help? You would just be repeating mistakes of the past, not learning from them.
Men just don’t get it. Outraged the way the men were used in the photos. If it had been a woman naked and part of the “scenery”, they wouldn’t see anything wrong. Personally, I don’t ever see a reason in ads or movies for someone to be naked. This ad campaign will make people think but too many will be offended by it to get the point.
I think this is very fair. Woman have the right to feel the same way with men. Fashion ALWAYS sells. I would pose naked 100% any of these images... Perfect example for equal rights. SUPER cool idea.
What wonderful adverts. Truly remarkable and amazing - I love them! Also the publicity that is generated by the ads cannot be bought. Fantastic. Great
I'm a woman and i don't see anything wrong with it i am offended i can't see his penis...
I don't understand why people make such a fuss... its called modelling and art... You cant judge or whatsoever, remember everyone sees things differently, and do you like it when people judge the things you do and how you do it? people must grow up, get a life and see the concept and beauty of things in life...
I have no issue with the campaign itself. As a retail message, I have to question the goals and results of the ads. I agree with the tweet above: the central focus is the naked man, not the clothes (which is what is attempting to be sold.
These were good pictures. If I was inclined to wear suits I might buy some of these. As a feminist I fully approve of these :D
People who objectify woman and don’t understand the problem with that behavior will learn nothing from this ad. They are unevolved and underdeveloped in their prefrontal lobe. They lack the ability to empathize and the understanding of what it means to respect people as whole complex individual entities, ultimately because they are empty troubled people themselves. They will only appreciate this ad for the objectification, not for the social comment it’s making. It only reinforces their worldview. Abuse of power is abuse of power in whatever way shape and form it displays itself.
Let's desire and objectify each other bodies, nobody loses 😂😂 equality wins
I love the irony of the photos. The suits are really nice. The men, well, they ARE just window dressing used to show how powerful women are. Like I said, the irony....
Are you having a giraffe...using naked ppl to sell oooohhh wow. Trying to get men to look at this ad and to get them to feel PMSL. A) Its an ad about womens clothing B)It directed at women C)The targeted audience is SMALL. D)You dont understand men FAILED advertising....hahaha
If only gender roles could have been reversed by simply publishing some photographs that show men and women in the other way around. Or, maybe, it's only a way to make people busy with talking about it, maybe, in that way, it's nothing less an advertising trick, than to present a thought-provoking issue for the audience.
I love this idea. Look all those music vedios these days, like a porn with music, look at those women in those vedios....I'm notgoing to point out any specific songs, you know what I'm talking about.
These ads only run in Women's magazines so who cares what men think about it ????
I promise you, MEN do not mind one bit being objectified - serialized - or treated a sexual toys. They like it.
This is the same problem they have with gay. Straight Neanderthal men don't like being treated like they treat women.
The point of the ad campaign is to make you uncomfortable. It is not trying to say that it is OK to objectify people (men or women), but to show us what it is like when the tables are turned, so that we think twice when we see ads that objectify women.
Hypersensitive? Pointing out that sexualized male ads has been around as long as female ads have. The Gum commercial where the man turns into a stripper as he eats it, the Kraft commercial series with the man losing his shirt in the kitchen because he's fit, That yogurt ad in the magazine where the naked man is covered in it and the video game, Devil May Cry where the male protaganist walks outside completely naked. Where is it that this only ever happened to females?
Hey. The men were paid. They chose to take the job. Move on to something that matters.
I don't know why people are upset, This is just as appealing as the flip side. The man in these pics doesn't seem to be unhappy to be there. I don't think this is a feminist thing. I think this is just questioning the gender roles within our society. Girls have always seen as just eye candy in a pic. I don't think its a bad thing for a man to be in the background to let woman shine now and then. We are equal, but I think the play on power makes an image provocative.
I don't know why people are upset, This is just as appealing as the flip side. The man in these pics doesn't seem to be unhappy to be there. I don't think this is a feminist thing. I think this is just questioning the gender roles within our society. Girls have always seen as just eye candy in a pic. I don't think its a bad thing for a man to be in the background to let woman shine now and then. We are equal, but I think the play on power makes an image provocative.
I understand people who are yelling that objectifying men or women is the same thing and that it's not acceptable. But you know... There still are (a lot of) ads that are objectifying women and it's still considered « normal »... so here's a campaign that invert the roles in a brutal way and abracadabra people react ! I think we call that irony... and I'm not sure it's a bad thing. You know why : because when we see over sexualized and objectified women in ads, the only goal is to sell, here, they want to sell, for sure (it's an ad after all), but it creates a debate about a problematic issue. I'm not for objectifying people no matter their gender, but I'm fine with this ad for all the reasons I mentionned.
Been reading through the comments + asking around most men don't care
Load More Replies...The ads look ludicrous, just as they look when the roles are reversed.
How photos of women doing hard jobs like mining, truck driving, special forces, i look forward to the day when an equally paid woman buys the diamond “she went to Jarreds”.
Most of these are just not very good. They look badly photoshopped, every picture except one (with just the legs sticking in) would look better without that random naked body intruding int the image . I do love the black model in those suits. She looks out of this world fantastic. As a politically motivated message the pictures are obviously trying to make a point, but Daria B ist right: Somehow they manage to revolve, once more, around men. Most depressing of all: It's 2017 and we have hardly moved forward since the 1950s.
if this were an ad that was just an ad, it would be pretty offensive. But this ad is making a valid point. Why has there never been this kind of outrage over women's objectification, which STILL happens in advertising? All the bitching and moaning is not a reaction to objectification, it's a reaction to a power shift.
But, and I think this point is pretty telling, the people doing the "bitching and moaning" aren't men reacting to a "power shift." Most men don't see it as a shift of power. It is just a body, and they are okay with it.
Load More Replies...If this campaign is successful and does sell clothes to women, what does that prove? It proves that the opposite way (where the women are barely clothed and the men are powerful looking and well-dressed) was also logically sound and valid. Is that really the message we want to send? That to sell clothes (or anything) you have to objectify somebody else? Just because it works? IMHO the attitude of addressing historic misogyny with current misandry will not address the attitude of objectifying and make it go away. All it does (and I hope this was the intent) is hold up a dark mirror and say "See, not nice when the tables are turned, right? Let's not do that anymore, ok?" TBH I never really saw the appeal of having naked women advertise something totally unconnected. Give me a great description and a list of specs over some picturesque ad that tells me nothing about the product anytime.
so whats the big deal. I am a male and the men they use to dres up their displays are hansome and not unkind to the eye. there seems to be some problem with the idea that there may be some sexual mesage involved here. of course there is so lets step away from the FACT that there is something wrong with sexuality in the first place, there is nothing wrong with it. Normal women who are the target here after all epreciate the sight of a handsome fit man a lot more then I do so geting some dopamine flowing to make them feel good while veiwing the products on display is a good idea. In the end it is up to every person male or female to be somehow put of by sexuality or not. they do after all have their own mind. if you dont like it dont look.
Love the ad, didn't notice the cloths that much but the men, thank you and what is fair for women is fair for men
To the guy that said “the men are still the center of the ads.” I was looking at the guys too. But that’s because I’m gay.
I find those ads sexy, but hey it's me, I see power in the submissive and dominant pose... objectivisation is fine if you don't draw other consequences from it... and not being a prude...
When women OR men WILLINGLY pose for ads like this objectification goes right out the window.
Speaking in general, the problem is that in many cases they don't really have a choice. Surviving needs money and then you have dream career goals. And then you get forced to "willingly" become a tool. Sure no need to sign the contract, but that means no job for you. Might be less of a problem with already successful and established models, but are we sure they didn't need to swallow lots of c**p before reaching that point....
Load More Replies...When women OR men pose WILLINGLY in ads like this objectification goes right out the window.
The men in the ads seem to be ok with it so why shouldn't I? Some guys like having their balls crushed by heels. I'm not one of them, but the dude in the 1st pick doesn't look like he's trying to get away so if that's his thing more power to him. Likewise with the rest of them. None of them are tied up with a gun to their head.
(That first photo) ma'am.... please.... this really hurts my nuts.... Don't worry the photo is almost over. But..... ow....
I'm more worried about where the model's foot is in the first picture.
I like that this campaign is challenging our perceptions of what is right or wrong (or - what is the content that we are used to or not) but it's againsy my belief that feminism is about gender equality. And this campaign uses the same tools they are against to.
While the Ads are interesting and the suits well made, I dont think making women reverse roles is the answer, especially when the roles objectified the other person. Frankly I didnt see female strength, It felt more like they were pimps with their arm candy. Advertisers dont need to be gimmicky if the Product is amazing.
I don't see the problem. If it helps sell those suits (one of the women is wearing jeans. Really?), cool. Furthermore, don't forget that quite a few of the ad campaigns that are selling men's suits with women in the background are put together by women.
I'm confused, wasn't the point of these to show those still living in the stone ages how wrong it is, or was it used as an official ad? Because people are losing their s**t without realising what hypocrites they are when they accept the gender flipped version on a daily basis as a norm.
I think its well done advertisement it's beautiful. And no I'm not saying because of the bare models... That's just what they are. To be honest I don't really care much about whose baring it or not... It could be female's up there instead of men and it would still be beautiful. See it's just a job for these people and they look like they are enjoying... In this time and she where everyone is a critic. It doesn't matter who is the one to bare all... People will find everything wrong with something generally this is no satisfying anyone. It will always be feminism vs misogynism. People like to make a big deal about everything. When it comes down to these things it is the people who are working doing thier job and they made thier choices. I think its beautiful.
Why are the so powerful and successful women still weigh about 70 pounds of pure anorexia and are dress like men in high heels and one of them is actually stepping the back of a man with them? If you're going to make a statement.. dunno.. do it right?
I absolutely love the idea. It is a commentary on the hypocrisy in our society that is just now in a place enough to even be called out. Commentaries like this are very artful and I for one applaud the intent. THANK YOU!!! For those who don’t mind the “beautiful” half-naked women in adverts, movies, and video games because “they are beautiful” ... you are missing the sexism expressed by them. It is almost always an unattractive, older, wealthy male with a young, supple, and sexually suggestive female. If you can’t see the prevelance of that pattern, it may be because you have a genuine appreciation for her beauty, but it may also be because you have been raised to believe this is how it should be. Either way, that is a part of what causes future generations to grow up and continue to perpetuate the oppressive gender roles. Well, Im glad things are changing and that those in positions of power to do something like this are doing so! ❤️❤️❤️
A domineering matriarchal society? How would that be any different from a domineering patriarchal one? 🙄 Cool concept, did not hate it but artists could inspire us and help us push the envelope...
Really a tough break... In my opinion women have always been dominate in thier roles whether if it was vice versa... They will always have controls of the scene just as much as if they were the ones naked on the couch. If anything Its daring, may anyone forbid it's new, and it's beautifully all together. The clothes are outstanding and so are the n models... It doesn't matter who is the one naked this time... The ones baring themselves will always gain attention in a good way or in a bad way. However even with this advertisement the women still dominates the show... Don't really take it the wrong way I'm not really a feminist... However I don't advocate female's to be restricted as well. We just (like everyone else) will do what we want to do.... Well I try to live my life with no regrets... And modest.
Very instructive. Now flip the genders in all sorts of ads, roles (e.g., pictures of men shielding women in times of danger), memes (e.g., of the 'stupid man'), stories, etc. Sexism cuts all sorts of ways.
I actually if it isn't a bit counter productive with what they had in mind. Usually, the half naked girls are there to send a message that using the product will get you hot women, which is status.... so doing the opposite, won't it make it also seem like powerful women want power in order to get men? Like instead of "a suit for powerful, confident women", it goes "wear this suit and men will be at your feet".
2 wrongs don't make a right. I understand the message but this isn't ok for any person to be in this position. Women and men have the upper hand over each other in different situations.
Is it a very good message in general? Nope. Do we want to still feel badass and not care about others? Yes. If not all ads and everything is about this kind of attitude, I think it's fine.It's a mood, an image, a feeling that these pictures are selling. Dominance. Shall we follow it as an everyday attitude? Nope. But it kinda feels empowering still.
I could care less about the advertising. I really enjoyed viewing the naked men. I am a 53 year old heterosexual woman and have always had a thing for the gluteal muscles on a man’s posterior
Well done! It's a good and ironic campaign. As usual, if women are represented in this way it'll be offensive, but ironic ..and anyway it always was so. If men are represented in this unusual role - it's a wrong way for feminism. Sometimes it does good, to do this in this way, especially with this kind of irony.
What's good for the goose is good for the gander. Nearly naked women have been used to sell any range of items, for centuries, and men think nothing of it. I'm glad you put the shoe on the other foot, simply so that men can experience it, and see how it makes them feel.
It's excellent. A very long time coming. It's also pretty hot stuff, really. Reversal is cool.
I think pushing the boundary in this direction is a brilliant commentary. And if you don't understand that, then you are actively perpetuating everything this campaign works to expose. Sorry fellow men, shut the f**k up.
The only problem is when only one sex, race, whatever is used constantly as the object. When both are, in highly stylized ad campaigns, there is NO PROBLEM. Women have been used as objects much to much, and also subjected to a lot of photo-shopped unreal expectations (I have a lot more problems w/body shaming for both sexes, in fact). THIS campaign is just fine
Not good, but not as bad is it might be if the power structure actually reversed. Also, it's a necessary though painful step toward equalization. Suck it up fellas and gals.
I think I’m going to save my outrage for cases where a man rapes a 12 year old girl and 9 years later, he’s awarded joint custody of the resulting child. Or the privileged college kid who was found guilty of raping a girl behind a dumpster and only gets 3 months. These people are paid to appear in these ads. Nobody forces them to do it.
I wonder. . .of the men who object to this type of advertising. HAVE YOU EVER. . .opposed the objectification of women in ads????? In nudie calendars???? EVER????
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