From the tourists who come to escape their daily routines, to the locals who have made the beach their second home, to the salesmen who hustle to make a living, Sun, Sand & Salesmen offers a unique glimpse into the diversity and complexity of beach culture.

Through this project, I hope to challenge viewers’ preconceptions of beach life, and to offer a nuanced and multifaceted portrait of this fascinating world. Whether it’s a couple enjoying a quiet moment in the sun, or a salesman hawking his wares, every photograph in this series captures a slice of life on the beach, and invites the viewer to experience it for themselves.

More info: josephsradford.com

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