Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
Dark Mode 
No fees, cancel anytime 
This weekend the London Pride parade took place and Skittles decided to show their support for the LGBT community by ditching its vibrant colors, because “only one rainbow deserves to be the centre of attention.”
“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room,” writes Skittles in their campaign created with the help of adam&eveDDB. “You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.”
(h/t: designtaxi)
RELATED:
“Only one rainbow deserves to be the centre of attention”
Full text:
“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it.
Have a great day, Pride.
From Skittles.”
57Kviews
Share on Facebook
What do you think ?
Awkward dog 8 years ago
I think this is really cool of them to do that. To me it does show respect because the pride flag is rainbow and they wanted that to be the only thing rainbow that mattered that day. I really like this a lot, especially since I'm part of the LGBT community. I agree with Crystal Rose when she said "I love skittles and now I love them even more!"
Samir Santos 8 years ago
We ARE going to celebrate PRIDE every singleee year, until you homophobes understand that it is not about trying to be better or more importante, it is about demanding respect. The day gays have the same rights and respect that straight people, than we will stop celebrating pride. You can cry allyou want, but more and more brands will support PRIDE every single year until you accept it and understand it. Cry, call the whambulance, threat brands to not consume their products anymore (they know you will, this argument is sooo tired) do whatever you want, but our movement is growing stronger every single day.
Awkward dog 8 years ago
I think this is really cool of them to do that. To me it does show respect because the pride flag is rainbow and they wanted that to be the only thing rainbow that mattered that day. I really like this a lot, especially since I'm part of the LGBT community. I agree with Crystal Rose when she said "I love skittles and now I love them even more!"
Samir Santos 8 years ago
We ARE going to celebrate PRIDE every singleee year, until you homophobes understand that it is not about trying to be better or more importante, it is about demanding respect. The day gays have the same rights and respect that straight people, than we will stop celebrating pride. You can cry allyou want, but more and more brands will support PRIDE every single year until you accept it and understand it. Cry, call the whambulance, threat brands to not consume their products anymore (they know you will, this argument is sooo tired) do whatever you want, but our movement is growing stronger every single day.
Related on Bored Panda
446
52