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Retailer Faces Backlash After Mom’s Viral Post On Inadequate Clothing Choices For Little Girls
A mom was left bewildered over the inappropriateness of certain kids’ clothing at a retail store in Australia. Taking to her TikTok page on Friday (August 30), Althea shared a video detailing her negative experience shopping for new outfits for her three-year-old daughter.
In the video, which has since amassed over 863,000 views, Althea filmed herself in the kids’ clothing aisle of her local Kmart, showcasing two pairs of shorts — one designed for girls and the other for boys.
Highlights
- A mom shared a viral TikTok video criticizing the length of little girls' shorts at Kmart.
- Althea's video shows a stark difference between girls' and boys' shorts, sparking a debate online.
- Many users agreed with Althea, criticizing the inappropriate design of girls' clothing in stores.
- Some Kmart employees and customers shared similar concerns about the inadequacy of girls' clothing.
“In Kmart getting my daughter some shorts. And look at this,” the viral TikToker exclaimed as she exposed how the boy’s denims were significantly longer than the girl’s shorts.
Althea continued: “Why are they so f****ng small? These are boys ones. Honestly, I f*****g hate this. Why?
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A mom was left bewildered over the inappropriateness of certain kids’ clothing
Image credits: _altheadawn
“Why do we make them this short for girls? This is a size three.”
The stunned mom revealed in her TikTok video’s caption that her video wasn’t even doing the length of the shorts justice and that she was left buying boys’ cargo denim instead because her daughter’s “nappy would literally hang out of these.”
A TikTok user responded: “Because 3-year-olds are small,” while another echoed: “I don’t understand the issue: too small as too short, or too small as size?”
Image credits: Kmart
Nevertheless, a handful of other people agreed with Althea’s sentiment, as a person commented: “As someone who works in Kmart, the amount of times I’ve been in the kids’ girl section folding clothes and just look at the clothes wondering who decided to make the clothes, especially the girls’ swimwear.”
“Agreed,” a viewer penned. “Solution- buy jeans and cut them up yourself. Kmart jeans are cheap enough.”
Someone added: “As a Kmart team member, I’ve noticed this too and it upsets me A LOT.”
The mom was shopping at a retail store in Australia
Image credits: _altheadawn
“I buy boys clothes for my daughter,” a netizen shared. “I find the jumpers and jeans are thicker too.”
An observer noted: “It doesn’t get better as they get older too. I was trying to buy my 17-year-old shorts and they are all crotch-level. it’s ridiculous.”
Image credits: _altheadawn
An additional commenter admitted: “Buy the boys ones,” to which Althea replied: “I did [because] I needed something quick but she likes colors and reached for the flowers, boys clothes aren’t very colorful.”
A separate individual chimed in: “It’s actually such an issue it makes me sad.”
In a follow-up video shared on TikTok on Tuesday (September 3), the mom further clarified that while she could buy her daughter boy shorts, the point she was making was that girls’ shorts were inappropriately small.
Taking to her TikTok page on Friday (August 30), Althea shared a video
Image credits: _altheadawn
Image credits: _altheadawn
“We should be able to have shorts that are marketed towards girls,” Althea said. “Like the sparkles, the butterflies, the flowers, and then be appropriate for babies, toddlers, children to be wearing.”
The disappointed mom concluded: “I dress my daughter in gendered, [and] non-gendered clothing. So I dress her in boy stuff and girl stuff and whatever.
“We don’t assign gender to clothes. But sometimes she reaches for those sparkly, flowery, fun shorts.
Althea detailed her experience shopping for new outfits for her three-year-old daughter
@_altheadawn I feel the the video is not doing justice to just how short these are😭 i ended up going with boys cargo shorts bc her nappy would literally hang out of these!!! #toddlermum #toddlerclothes #kmart ♬ original sound – Althea
@_altheadawn Sick of being prey #kmartshorts ♬ original sound – Althea
“I would like to live in a world where those shorts are appropriate for her to be wearing. That was the point of the video.
“The point is that children are being sexualized starting at babies.”
Bored Panda has contacted Kmart for comment.
Many people agreed with Althea’s sentiment
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What do you think ?
DefinitelyNotTheDuolingoOwl 3 months ago
Size and physical differences between boys and girls really don't show up until puberty (and even then, it's often the girls who grow first). So there's absolutely no reason for their clothes to be cut so differently...except to perpetuate stereotypes about how adult men and women should dress and be perceived in society. Start 'em young, I guess.
BrunoVI 3 months ago (edited)
No. Not "perpetuating stereotypes." Imposing stereotypes. When I was a kid, any parent would be horrified to find "booty shorts" for little girls. Now, they're the norm. The latest back-to-school ads have little girls chair dancing. They're carefully choreographed to not have any of the explicitly sexual moves from "Flashdance: Oh, What a Feeling" or even "We'll Be Together, Tonight" but if ads for business attire featured that sort of dancing, people would wonder WTF kind of office it was.
Load More Replies...
Biofish23 3 months ago
YUP, kids clothes suck! Little girl clothes are skimpy, impractical and low quality compared to boys clothes. Boy clothes are boring, drab and colorless compared to girl clothes. It would honestly be much better if at least the toddler and preschool sized clothes were all sold in one gender neutral department.
LB 3 months ago
There's a store in the Netherlands that does this. The backlash was pretty big but I'm stoked about it.
Load More Replies...
Comment Deleted 3 months ago
Explain to me why little girls one peace bathing suits now have high cut leg holes. Exposing the kids thighs like some Victoria secret model. I have seen 10 years olds walking down the street with shorts so short every step they take exposes half their cheeks. Stop sexualizing girls.
DefinitelyNotTheDuolingoOwl 3 months ago
Size and physical differences between boys and girls really don't show up until puberty (and even then, it's often the girls who grow first). So there's absolutely no reason for their clothes to be cut so differently...except to perpetuate stereotypes about how adult men and women should dress and be perceived in society. Start 'em young, I guess.
BrunoVI 3 months ago (edited)
No. Not "perpetuating stereotypes." Imposing stereotypes. When I was a kid, any parent would be horrified to find "booty shorts" for little girls. Now, they're the norm. The latest back-to-school ads have little girls chair dancing. They're carefully choreographed to not have any of the explicitly sexual moves from "Flashdance: Oh, What a Feeling" or even "We'll Be Together, Tonight" but if ads for business attire featured that sort of dancing, people would wonder WTF kind of office it was.
Load More Replies... Biofish23 3 months ago
YUP, kids clothes suck! Little girl clothes are skimpy, impractical and low quality compared to boys clothes. Boy clothes are boring, drab and colorless compared to girl clothes. It would honestly be much better if at least the toddler and preschool sized clothes were all sold in one gender neutral department.
LB 3 months ago
There's a store in the Netherlands that does this. The backlash was pretty big but I'm stoked about it.
Load More Replies... Comment Deleted 3 months ago
Explain to me why little girls one peace bathing suits now have high cut leg holes. Exposing the kids thighs like some Victoria secret model. I have seen 10 years olds walking down the street with shorts so short every step they take exposes half their cheeks. Stop sexualizing girls.
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