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Maybelline has a new campaign face and for the first time ever it’s a guy!
Named Manny Gutierrez, the 25-year-old is a so-called “beauty boy” that posts make-up tutorials to his millions of followers. “As a child, I would watch my mom get ready for work and just sit there for hours watching her transform,” he told Teen Vogue in 2016. “However, it wasn’t until much later on that I really started to dabble in makeup myself.” And we must say, he’s pretty good! With over 3 million followers on Instagram and 2 million subscribers on Youtube, no wonder this guy is the newest face of Maybelline!
More info: Youtube | Instagram (h/t)
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Maybelline has a new campaign face and for the first time ever it’s a guy
Just look at those lashes!
Ladies and gentlemen, meet Manny Gutierrez
The 25-year-old is a so-called “beauty boy” that posts make-up tutorials to his millions of followers
“As a child, I would watch my mom get ready for work and just sit there for hours watching her transform,” Manny said
“However, it wasn’t until much later on that I really started to dabble in makeup myself”
And we must say, he’s pretty good!
No wonder he’s the new campaign face of Maybelline
You can see his campaign with Shayla Mitchell below
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What do you think ?
Stille20 7 years ago
Not to be negative, but while this is a victory in the gender equality column, It's a marketing move by Maybelline, not a social one.
Juana 7 years ago
Yes indeed, it's creating buzz which is good for business. However, it isn't making me want to go buy makeup. But I'm not the demographic.
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Jasminka 7 years ago
It's sort of weird to see guys wearing makeup. I mean I don't think that amount of makeup looks good on females either though
Daria B 7 years ago
Rock stars do that since decades ago. And K-pop stars too actually. I get your point, though.
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Stille20 7 years ago
Not to be negative, but while this is a victory in the gender equality column, It's a marketing move by Maybelline, not a social one.
Juana 7 years ago
Yes indeed, it's creating buzz which is good for business. However, it isn't making me want to go buy makeup. But I'm not the demographic.
Load More Replies... Jasminka 7 years ago
It's sort of weird to see guys wearing makeup. I mean I don't think that amount of makeup looks good on females either though
Daria B 7 years ago
Rock stars do that since decades ago. And K-pop stars too actually. I get your point, though.
Load More Replies... Related on Bored Panda
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