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Guy Tweets Story Of Richard Montañez, Former Janitor Who’s Now A $20M Dollar Brand
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Guy Tweets Story Of Richard Montañez, Former Janitor Who’s Now A $20M Dollar Brand

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Forget self-improvement and business motivation books—it’s Twitter with the right guy and the right story that you need to get the job done. No need to thank me for saving you money.

Entrepreneur Ankith Harathi has recently shared a story about Richard Montañez, a man who started off as a janitor at a company you may or may not have heard of—Frito-Lay, part of PepsiCo—and rose to becoming the 20-Million-Dollar Man just because he took initiative and went to that one meeting.

RELATED:

    It’s not every day that a janitor making $4 an hour becomes a multi-million dollar man

    Image credits: ankithharathi

    Entrepreneur Ankith Harahti shared the ‘rags to riches’ story of Richard Montañez that drew everyone’s attention

    Image credits: ankithharathi

    Image credits: ankithharathi

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    The story goes that Montañez came from a family of 14, could barely speak English, and couldn’t even dream about becoming anyone because there was no dream where he came from.

    But one day, as he was working his $4/hour janitorial job, he found out the CEO of the company he worked for—where he was taking initiative, learning about more than just janitorial duties, and trying to be better overall—had announced to all of its hundreds of thousands of employees: “act like an owner.” Montañez did.

    So, he asked for a meeting with the CEO. And he got it. And in that meeting, he shared an idea—an idea of how the company’s products, snacks, could be adapted just a little bit to appeal to a whole new audience, Latinos. Long story short, it was adding spice to the snacks. “Put that mop away,” said the CEO, “You’re coming with us.”

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    The story ended up being quite successful among Tweeters, getting over 200k likes

    Image credits: ankithharathi

    This wasn’t secret knowledge, or anything—it just took one man to retell this story in a way that appealed to internauts, drew them in, and made for a pretty inspiring read.

    The Twitter thread managed to get over 200,000 likes and almost 50,000 retweets. For many, this was quite an inspiring story, while it started a bit of a debate among others.

    One person pointed out that this is quite a rare situation as most conglomerate CEOs don’t provide such opportunities, and it doesn’t work well in certain other cultural contexts, like that of India. But, regardless, people were still left amazed by the story and the hard work, dedication, and belief in oneself that Mr. Montañez exhibited.

    Here’s how people reacted to the story

    Image credits: anniehic

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    What are your thoughts on this? Got some inspiring stories to share with the audience? Let us know in the comment section below!

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    Lukas Garnelis

    Lukas Garnelis

    Author, Community member

    Read more »

    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

    Read less »
    Lukas Garnelis

    Lukas Garnelis

    Author, Community member

    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

    Robertas Lisickis

    Robertas Lisickis

    Author, BoredPanda staff

    Read more »

    Some time ago, Robertas used to spend his days watching how deep the imprint in his chair will become as he wrote for Bored Panda. Wrote about pretty much everything under and beyond the sun. Not anymore, though. He's now probably playing Gwent or hosting Dungeons and Dragons adventures for those with an inclination for chaos.

    Read less »

    Robertas Lisickis

    Robertas Lisickis

    Author, BoredPanda staff

    Some time ago, Robertas used to spend his days watching how deep the imprint in his chair will become as he wrote for Bored Panda. Wrote about pretty much everything under and beyond the sun. Not anymore, though. He's now probably playing Gwent or hosting Dungeons and Dragons adventures for those with an inclination for chaos.

    What do you think ?
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    POST
    Luther von Wolfen
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Stories like this are weapons. "This poor guy worked hard and succeeded - therefore everyone can do the same. If you're poor, it's your fault." In reality, only very few can be rich - capitalism is a pyramid scheme.

    Helen Haley
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Agreed. These kind of occurrences are so rare and is about equivalent to winning the lottery, it might as well be urban myth. Education will only take you so far, a good idea will only take you so far, for the most part you have to know the right people. Good luck with that if you're from a lower caste. Don't fool yourself, america has castes.

    Load More Replies...
    n i k o
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is such a lovely story, and it is a slight shame that people have decided to turn it into another "capitalism vs socialism" argument. No matter your political ideology, we can all agree that Montañez deserves his new role, wholeheartedly. This story is also a good example for why we need a diverse work force to create products for a diverse audience. Anyhow, very heartwarming! And Montañez's grandfather's advice was actually amazing, whether your a janitor or a CEO of a big business, you do menial or mental work, take pride in what you do (and while you should always take pride in what you do, you can also think of ways to better yourself and look forward, as this man did!). All-around lovely story. And I have to agree, spicy Cheetos are the best!! :D

    Jos Tiguidou
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Except this happened in the mid-80's. How many more stories like these have you heard since?? You can put any positive spin you want on this, but the fact is that reality is not reflective of it. You have way more disenfranchised people than people like Montanez. That last post from Adam Taylor IS America and perfectly encapsulates our reality.

    Load More Replies...
    Clever Dog
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I really must address the first comment on the tweet from anniehic " that's Capitalism, thats the American Dream, we cant let us be dragged into socialism." She like many Americans are confused about the difference between socialism and communism. This story is great and the "dream" is fantatsic for this guy but sadly the reality is that millions of Americans and incredibly poor, living in conditions that you would expect in the third world. Socialism is about a fairer society for all. You can still have a job and make money but government and your tax dollars support the poorest in society. If you are rich/white/privileged it is easy to not know/care about the shocking poverty in America. Socialism is not the evil Americans think it is , what is wrong with a fair society in which people dont love on the streets,the government helps everybody to get a job and they are supported until they do, nobody goes hungry and healthcare is free for all?

    Herb Coleman
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It could also be argued that the CEO was practicing socialism when he told all employees to act like a CEO. Most capitalist companies do not do that. The biggest thing is that he listened, they both learned, and respected the man and didn't just give him a $500 bonus and steal his idea. That's what most capitalists would do.

    Load More Replies...
    Hans
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The story is inspiring. It is also deceiving to people like poor Annie, who is unable to tell a welfare state from an authoritarian form of socialism. In fact, socialism as in a state who cares for the people in time of needs is a very desirable thing, capitalism notwithstanding.

    Hans
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    By the way, such a state would have cared for Richard Montañez in case he broke his leg on the way to the CEO. In the US of today, Richard in that case would not only have not been able to talk to the CEO but also filed for bankruptcy after receiving the hospital bill.

    Load More Replies...
    D. Pitbull
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is a great story that should really be "advertised" as one of those "and THIS is a rare CEO..." or... "great things happen when someone actually listens!"... or "Don't dismiss people because of something petty" - not a "He had guts and worked hard, so he's super successful!!!" - because that takes away ALL the credit from the actually fair CEO... and also lessens the culpability of ALL horrible managers/bosses/CEOs that are currently running MOST companies. If the situation had read (like it does in SO MANY cases) "Janitor has idea, calls CEO's office. They hang up on him thinking it's a prank. He keeps trying, then gets fired for continuously calling"... or .... "Janitor manages to get into CEO office and share idea, which is then marketed without crediting him - lawyers grind him to the ground when he ties to claim" - does that make the man any LESS hardworking or ingenious? No.. no it doesn't... yet he ends up even worse off.

    Draga Millani
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    So glad they gave him credit- rich people don't often be this way.

    Milan
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I live in a small European country, where i have my own business for 15 years, i have a small mortgage with my wife for our 4 bedroom apartment with 3 balconies and 1 big terrace, we have 3 cars of german luxury brand, traveling the world, buying what we want, AND we can afford our universale healthcare, free schools, affordable living, because of (what i call) a normal capitalism, where are many things from fair socialsm. So pls f*ck yourself with this stupid trash talks about "dragged into socialsm". You know nothing John Snow, never experienced how the sociaty works. Just look on Germany, or Austria, our North Europe countries, they all have som type of socialsm, almost every Western Europe country have. So pls do your homework and learn something new before you open your stupid mouth to people....

    Nicholas Yu
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    You can't put a price on an idea, but you can sure as hell secure a patent. He's very fortunate the CEO didn't fire him and steal his idea. This goes to show that you don't always have to invent something from scratch, you just have to improve upon something that already exists. When I was in the second grade for a science fair I came up with portable silverware that you reuse to cut down on plastic waste. This was the late 80s. I was a little kid with zero connections. Fast forward to today and I see high-end portable silverware that is in a carrying case...like those metal straws...and I'm thinking WTF. I should have just patented the idea back in the 80's.

    Kim Lorton
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hen looking in to a shiny surface, you should like the person looking back, so much, because they did the very best, or better. Not everyone takes hard work for granted. Some , notice and understand, to be open and watch for opportunities to be open to all! You never know, who will have the answers you need!

    backatya
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's true only a few can get rich on ideas or even working hard to do something. Otherwise everyone in America would be rich. The saddest part is most people are like the gold miners and wanting to strike it rich (trump followers). We should work together and help each other. Then everyone can have the American dream, not to live in poverty.

    Victoria Pitt
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    great. I'm supposed to be vegan and now my mouth is watering for cheetos.

    Scott
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    BTW, ever notice it is the "flamin hot" bags you see most often as litter? Along with the Budwieser variety with lime and clamato.

    Scott
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The feel-good story is just one of ethnocentrism. Gotcha. Imagine the same story but a White guy saying they need to market their products to White people.

    ProfessionalTimeWaster
    Community Member
    4 years ago

    This comment is hidden. Click here to view.

    There are many such rags to riches story - they may not be as rich as Zuckerberg, Bezos, Gates....but rich enough to make a big difference in their own life and lives of people their communities. Socialists seem fixated with a select few to paint capitalism/free market as evil.

    Luther von Wolfen
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Stories like this are weapons. "This poor guy worked hard and succeeded - therefore everyone can do the same. If you're poor, it's your fault." In reality, only very few can be rich - capitalism is a pyramid scheme.

    Helen Haley
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Agreed. These kind of occurrences are so rare and is about equivalent to winning the lottery, it might as well be urban myth. Education will only take you so far, a good idea will only take you so far, for the most part you have to know the right people. Good luck with that if you're from a lower caste. Don't fool yourself, america has castes.

    Load More Replies...
    n i k o
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is such a lovely story, and it is a slight shame that people have decided to turn it into another "capitalism vs socialism" argument. No matter your political ideology, we can all agree that Montañez deserves his new role, wholeheartedly. This story is also a good example for why we need a diverse work force to create products for a diverse audience. Anyhow, very heartwarming! And Montañez's grandfather's advice was actually amazing, whether your a janitor or a CEO of a big business, you do menial or mental work, take pride in what you do (and while you should always take pride in what you do, you can also think of ways to better yourself and look forward, as this man did!). All-around lovely story. And I have to agree, spicy Cheetos are the best!! :D

    Jos Tiguidou
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Except this happened in the mid-80's. How many more stories like these have you heard since?? You can put any positive spin you want on this, but the fact is that reality is not reflective of it. You have way more disenfranchised people than people like Montanez. That last post from Adam Taylor IS America and perfectly encapsulates our reality.

    Load More Replies...
    Clever Dog
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I really must address the first comment on the tweet from anniehic " that's Capitalism, thats the American Dream, we cant let us be dragged into socialism." She like many Americans are confused about the difference between socialism and communism. This story is great and the "dream" is fantatsic for this guy but sadly the reality is that millions of Americans and incredibly poor, living in conditions that you would expect in the third world. Socialism is about a fairer society for all. You can still have a job and make money but government and your tax dollars support the poorest in society. If you are rich/white/privileged it is easy to not know/care about the shocking poverty in America. Socialism is not the evil Americans think it is , what is wrong with a fair society in which people dont love on the streets,the government helps everybody to get a job and they are supported until they do, nobody goes hungry and healthcare is free for all?

    Herb Coleman
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It could also be argued that the CEO was practicing socialism when he told all employees to act like a CEO. Most capitalist companies do not do that. The biggest thing is that he listened, they both learned, and respected the man and didn't just give him a $500 bonus and steal his idea. That's what most capitalists would do.

    Load More Replies...
    Hans
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The story is inspiring. It is also deceiving to people like poor Annie, who is unable to tell a welfare state from an authoritarian form of socialism. In fact, socialism as in a state who cares for the people in time of needs is a very desirable thing, capitalism notwithstanding.

    Hans
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    By the way, such a state would have cared for Richard Montañez in case he broke his leg on the way to the CEO. In the US of today, Richard in that case would not only have not been able to talk to the CEO but also filed for bankruptcy after receiving the hospital bill.

    Load More Replies...
    D. Pitbull
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is a great story that should really be "advertised" as one of those "and THIS is a rare CEO..." or... "great things happen when someone actually listens!"... or "Don't dismiss people because of something petty" - not a "He had guts and worked hard, so he's super successful!!!" - because that takes away ALL the credit from the actually fair CEO... and also lessens the culpability of ALL horrible managers/bosses/CEOs that are currently running MOST companies. If the situation had read (like it does in SO MANY cases) "Janitor has idea, calls CEO's office. They hang up on him thinking it's a prank. He keeps trying, then gets fired for continuously calling"... or .... "Janitor manages to get into CEO office and share idea, which is then marketed without crediting him - lawyers grind him to the ground when he ties to claim" - does that make the man any LESS hardworking or ingenious? No.. no it doesn't... yet he ends up even worse off.

    Draga Millani
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    So glad they gave him credit- rich people don't often be this way.

    Milan
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I live in a small European country, where i have my own business for 15 years, i have a small mortgage with my wife for our 4 bedroom apartment with 3 balconies and 1 big terrace, we have 3 cars of german luxury brand, traveling the world, buying what we want, AND we can afford our universale healthcare, free schools, affordable living, because of (what i call) a normal capitalism, where are many things from fair socialsm. So pls f*ck yourself with this stupid trash talks about "dragged into socialsm". You know nothing John Snow, never experienced how the sociaty works. Just look on Germany, or Austria, our North Europe countries, they all have som type of socialsm, almost every Western Europe country have. So pls do your homework and learn something new before you open your stupid mouth to people....

    Nicholas Yu
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    You can't put a price on an idea, but you can sure as hell secure a patent. He's very fortunate the CEO didn't fire him and steal his idea. This goes to show that you don't always have to invent something from scratch, you just have to improve upon something that already exists. When I was in the second grade for a science fair I came up with portable silverware that you reuse to cut down on plastic waste. This was the late 80s. I was a little kid with zero connections. Fast forward to today and I see high-end portable silverware that is in a carrying case...like those metal straws...and I'm thinking WTF. I should have just patented the idea back in the 80's.

    Kim Lorton
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hen looking in to a shiny surface, you should like the person looking back, so much, because they did the very best, or better. Not everyone takes hard work for granted. Some , notice and understand, to be open and watch for opportunities to be open to all! You never know, who will have the answers you need!

    backatya
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's true only a few can get rich on ideas or even working hard to do something. Otherwise everyone in America would be rich. The saddest part is most people are like the gold miners and wanting to strike it rich (trump followers). We should work together and help each other. Then everyone can have the American dream, not to live in poverty.

    Victoria Pitt
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    great. I'm supposed to be vegan and now my mouth is watering for cheetos.

    Scott
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    BTW, ever notice it is the "flamin hot" bags you see most often as litter? Along with the Budwieser variety with lime and clamato.

    Scott
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The feel-good story is just one of ethnocentrism. Gotcha. Imagine the same story but a White guy saying they need to market their products to White people.

    ProfessionalTimeWaster
    Community Member
    4 years ago

    This comment is hidden. Click here to view.

    There are many such rags to riches story - they may not be as rich as Zuckerberg, Bezos, Gates....but rich enough to make a big difference in their own life and lives of people their communities. Socialists seem fixated with a select few to paint capitalism/free market as evil.

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