User submission

Inexcusable Labels

Tattered excuses, such as “I ate liquor bonbons” or “I swallowed some mouthwash”, used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.

Inexcusable Labels

Agency: Artplan

Client: Detran-SP

Executive Creative Director: Alessandro Bernardo

National Content Director: Eder Redder

Creative Directors: André Batista & Carla Cancellara

Creative Team: Chico Lucas, André Ignatiuk e Zeca Pinto

Production Director: Bruno Werner

Projetc Manager: Elton Barbosa

RTVC Production Director: Felipe Cunha

Producers: Felipe Costa, Lilian Santos

Production Company: Big Mouth

Audio company: Canja Audio Culture

Illustration: Black Madre

Client’s approval: Ernesto Mascellani Neto, Carlos Alencar, Rebecca Araújo Hubner

Flamed Duck

Inexcusable Labels

Liquor Bonbons

Inexcusable Labels

Mouthwash

Inexcusable Labels

Fuel Hose

Inexcusable Labels

Kiss

Inexcusable Labels

Home Remedy

Inexcusable Labels

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This lazy panda forgot to write something about itself.

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This lazy panda forgot to write something about itself.

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My name is Aelita and I have been an Editor for Bored Panda since 2019. I spend my days working with my amazing team and making articles the best they can be. Fantasy and magic have always ruled over my world, from movies to TV shows, to Video Games to tabletop games like Dungeos and Dragons, I try to find magic in every part of my life. Writing is a big part of me too, I hope to publish a fantasy novel one day. I also enjoy playing guitar and singing, as music always help me to get in a great mood. I have an adorable German Shepherd named Hela and we get into all kinds of adventures together.

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Inexcusable Labels

Flamed Duck

Liquor Bonbons

Mouthwash

Fuel Hose

Kiss

Home Remedy