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41 Instances Graphic Designers Didn’t Quite Think Through Their Works When Creating Logos
How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?
And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.
Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.
Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.
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#1
This Catholic School Logo
RELATED:
#2
Now That's Just A Bad Logo. Period
#3
The Logo For This Spicy Apple Jelly
Paulo Freitas 1 year ago
Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.
#4
This Medical Centre’s Logo Is A Flat Line
#5
Unfortunate Door/Logo Placement On This Plane
boone williams 1 year ago (edited)
I was amused by how much a snowboarder loved a swag sticker he got from D¡ck's Sporting Goods that said "I ❤️ D¡ck's!"
IamMe 1 year ago
We have a small local owned sporting goods store in my town called Dave's. When D**k's moved in they started giving out bumper stickers that said "Shop Dave's, we're not D**k's."
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Nicole A 11 months ago
I swear they did. It looks like there's enough room to shift the letters to the left enough so that it doesn't end up showing that with the door open.
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Shiroppi 1 year ago
I was imagining a kid idling at the airport before a flight. someone who had just been learning to read, trying to pronounce that but struggling and ultimately asking their parents how to say it or what it meant 😅
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Ilovemesomeme 1 year ago
I'm trying soooo hard not to LOL in the office. Might need to remove myself from this platform until lunchtime
Dynamite Samurai Koala 1 year ago
ummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm...
google slave 1 year ago
I figured that. You fly around in a giant penis with wings. Favorite part.... the takeoff!
Mark Fuller 1 year ago
I remember this!! British airline at the time. Thomas C**k. I mean Cook. I don't know if Thomas had a Cook. And yes, he probably had a c**k but that's beside the point. Oh f**k it, who is Thomas anyway?!
#6
My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”
DP 2(DP The Magical Unicorn) 1 year ago
Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..
#7
Girls' Water Polo Team Logo
#8
Whoever Designed This Logo Made A Terrible Mistake
#9
A "Cheerleading" Logo In A Town Close To Me
#10
Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That
#11
This Restaurant’s Logo That Looks Like A Health Grade
#12
Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad
#13
This Yogurt Using Biohazards Symbol As Its Logo
#14
Was Stuck Behind This Unfortunate Logo Today
#15
This Company's Logo Looks Like Somebody Got Pulled Into A Lathe
#16
The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo
#17
I Love Drinking Kids Too!
#18
It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…
#19
A Clothing Tag With Unfortunate Logo Design
#20
Prizes On Offer At The Clinic
#21
The Tim H*e Use - Supposed To Read 'The Time House'
#22
We’re Going To Contact Them With A New Logo Hopefully
#23
This Logo Of A Company In My City
#24
Ride On Spac Eship
DP 2(DP The Magical Unicorn) 1 year ago (edited)
🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!
#25
This Sign In The Office Building Where I'm Attending Training
#26
Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan
#27
This Logo For "Old Town North"
#28
Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best
#29
This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”
#30
Jingleheimer Junction, Cartridges For Kids Logo
#31
This Horrific Cafe Logo
#32
They Didn't Think Their Logo Design Through Too Well
#33
3lje Or Blue?
#34
The Actual Logo Of A School Near Me
#35
The Second Line Of This Logo Did Not Age Well
#36
Found At The Austin Airport - It's Texas Like!
#37
Chonoo Zendle Noodle Bar
#38
There Is An Extra "R", Normal Name Is Chuck Burger
#39
Ke Lebab. Restaurant In Stockholm
#40
Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)
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What do you think ?
sofacushionfort 1 year ago
People attend art school to major in graphics, mainly to master concepts and technology. For four years they create logos and layouts, then rip each other to shreds for errors much much lesser than these.
Cassi Lyris 1 year ago
My mom went to college for graphic design for 4 years. Nearly this whole list made me cringe horribly.
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Make America Skate Again! 1 year ago (edited)
I can't stop laughing at #15, that company is in the town I grew up in, I've seen that logo a million times and never realized how bad (good?) it really is! Then again this is the same place where one year the girls lacrosse team made and sold *female empowerment* t-shirts with the slogan, "We'll beat you on the field, and then we'll beat you off!" and not one coach/teacher realized until it was far too late. 100% true story. 🤣
The Original Bruno 1 year ago
These get re-ordered according to votes. Which one are you referring to?
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David Paterson 1 year ago
Have you seen the Torres Strait Islander flag? torres-str...-image.jpg 
Colin 1 year ago
My inner artist has been triggered by this post. I want to redesign a lot of these.
Kathy Rose 1 year ago
You should redesign them then create a list for bored panda :)
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Cyndielouwhoo 1 year ago
The title is assuming professional designers created all of them. There are lots of business owners who think a pro designer is too expensive and unnecessary...
A little Elf Conscious 1 year ago
Oh, come on BP. 48 images shortened to 45 is just silliness.
VonBlade 1 year ago
TIL if you want to score big on the upvotes, just repeat what the title of the image is and/or make a crude sex reference.
Dynamite Samurai Koala 1 year ago
either a doggo or not something good. i prefer seing the dog
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Heather Brown 1 year ago (edited)
To be fair, it is the client who has the final say. Even the most experienced designer may suggest what the designer knows will look good, but whether the client has good judgement or bad judgement, the client makes the final decision, not the designer.
Dorothy Cloud 1 year ago
I honestly can't believe the owners agreed to those things. OR maybe they were too embarassed to admit how stupid they were.............after they paid!!
Rich Rubel 1 year ago (edited)
Or this childrens’ dance studio near me…. https://photos.app.goo.gl/2uXKEUZx8nBxvyJ39
James Tartaglione 1 year ago
scrolled down here to find other graphic designers who, like me, this post hurt me in my soul. now, to quietly weep
Moosy Girl 1 year ago
Where is that salad meme cat when we need it (to read stuff in the right order).
Kevin J. Henning 1 year ago
Some are almost impossible to read while others point out how much the internet has ruined us.
sofacushionfort 1 year ago
People attend art school to major in graphics, mainly to master concepts and technology. For four years they create logos and layouts, then rip each other to shreds for errors much much lesser than these.
Cassi Lyris 1 year ago
My mom went to college for graphic design for 4 years. Nearly this whole list made me cringe horribly.
Load More Replies... Make America Skate Again! 1 year ago (edited)
I can't stop laughing at #15, that company is in the town I grew up in, I've seen that logo a million times and never realized how bad (good?) it really is! Then again this is the same place where one year the girls lacrosse team made and sold *female empowerment* t-shirts with the slogan, "We'll beat you on the field, and then we'll beat you off!" and not one coach/teacher realized until it was far too late. 100% true story. 🤣
The Original Bruno 1 year ago
These get re-ordered according to votes. Which one are you referring to?
Load More Replies... David Paterson 1 year ago
Have you seen the Torres Strait Islander flag? torres-str...-image.jpg
Colin 1 year ago
My inner artist has been triggered by this post. I want to redesign a lot of these.
Kathy Rose 1 year ago
You should redesign them then create a list for bored panda :)
Load More Replies... Cyndielouwhoo 1 year ago
The title is assuming professional designers created all of them. There are lots of business owners who think a pro designer is too expensive and unnecessary...
A little Elf Conscious 1 year ago
Oh, come on BP. 48 images shortened to 45 is just silliness.
VonBlade 1 year ago
TIL if you want to score big on the upvotes, just repeat what the title of the image is and/or make a crude sex reference.
Dynamite Samurai Koala 1 year ago
either a doggo or not something good. i prefer seing the dog
Load More Replies... Heather Brown 1 year ago (edited)
To be fair, it is the client who has the final say. Even the most experienced designer may suggest what the designer knows will look good, but whether the client has good judgement or bad judgement, the client makes the final decision, not the designer.
Dorothy Cloud 1 year ago
I honestly can't believe the owners agreed to those things. OR maybe they were too embarassed to admit how stupid they were.............after they paid!!
Rich Rubel 1 year ago (edited)
Or this childrens’ dance studio near me…. https://photos.app.goo.gl/2uXKEUZx8nBxvyJ39
James Tartaglione 1 year ago
scrolled down here to find other graphic designers who, like me, this post hurt me in my soul. now, to quietly weep
Moosy Girl 1 year ago
Where is that salad meme cat when we need it (to read stuff in the right order).
Kevin J. Henning 1 year ago
Some are almost impossible to read while others point out how much the internet has ruined us.
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