The International House Of Pancakes (IHOP) has just rebranded itself into IHOb and everyone noticed. “We’re flippin’ from pancakes, pancakes, pancakes to burgers, burgers, burgers,” the company wrote, following-up on the big announcement. While the customers were kinda confused, their competitors immediately started trolling the dining chain, and it soon turned into a hilarious social media onslaught.

It’s important to note that the name change isn’t permanent. On the same day, the meaning behind the “b” was revealed, the IHOb announced that this move was “just for the time being.” It’s part of a marketing strategy to promote the seven new burgers that the restaurant is adding to its menu. Wendy’s, Burger King, and other huge businesses, however, were having none of it. Roasting IHOb, random internet users have contributed as well. Continue scrolling to check out the responses!

More info: ihop.com | Twitter

Restaurant chain the International House of Pancakes was founded in 1958, but they have just decided to change it all

“We’re flippin’ from pancakes, pancakes, pancakes to burgers, burgers, burgers,” the company wrote after rebranding to IHOb

Their competitors had things to say, especially Wendy’s

Burger King have also jumped in

Image credits: Burger King

Image credits: Burger King

Other brands have been sharing their thoughts, too

Even random internet users are contributing

Image credits: Dantvman

Anyone can write on Bored Panda. Start writing!

Follow Bored Panda on Google News!

Follow us on Flipboard.com/@boredpanda!