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The Brandphabet is my new real photography project for the 36daysoftype annual event, where creatives around the world create their vision about the alphabet.

In this case, I wanted to make an alphabet known to everyone, for that reason I used brands as recognizable as Apple, Barbie, Campbell's... using their original typography.

It has been a very difficult challenge because everything is handmade, there are no 3d renders.

I had to find the right materials to make all the letters and I had to give that feeling of volume and density to make it look real. I have used polystyrene, textiles, paint, slime, toys, clay, cotton candy...

It has also been difficult to find brands that fit my Pop Art vision, because not all brands worked for my colorful style, such as Intel, Samsung or similar.

In short, the alphabet has been very Pop!

More info: Instagram

#1

Kit Kat

Kit Kat

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#2

Scalextric

Scalextric

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#3

Uno

Uno

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#4

Apple

Apple

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#5

Campbell's

Campbell's

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#6

Dunkin' Donuts

Dunkin' Donuts

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#7

Etch A Sketch

Etch A Sketch

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#8

Ghostbusters

Ghostbusters

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#9

Instagram

Instagram

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#10

Jelly Belly

Jelly Belly

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#11

Nba

Nba

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#12

Ray-Ban

Ray-Ban

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#13

Virgin Records

Virgin Records

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#15

Froot Loops

Froot Loops

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#16

Haribo

Haribo

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#17

LEGO

LEGO

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#18

M&m's

M&m's

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#19

Oreo

Oreo

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#20

Playdoh

Playdoh

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#21

Quaker Oats

Quaker Oats

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#22

Toy Story

Toy Story

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#23

Wilson :(

Wilson :(

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#24

Xbox

Xbox

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#25

Yummy World

Yummy World

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#26

Zara

Zara

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