Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Interview

Sad that you can only celebrate one birthday every year? Upset that you don’t get more gifts? Hungry for cake but there’s no handy excuse to eat an entire chocolate gâteau by yourself? Worry not!

French pastry brand Vahiné and agency Grey x Ogilvy combined forces to create and promote a decimal comma-shaped candle so you can celebrate your half-birthdays and any other fractions that you want. (For all of you Pandas who use decimal points, you can always push the candle into the cake a tad to hide the comma’s tail!) The idea is simple: when talking about age, ‘and-a-half’ counts, too; and if kids celebrate their half-birthdays, parents might think that they’re growing up less quickly.

Vahiné offered influencers half-birthday kits containing candles, recipes, and ingredients to make delicious birthday cakes. While the candle isn’t available for sale, you can see it in action all over social media. You can also win one of the candles by participating in Vahiné’s Autumn contests. Be sure to check out the half-birthday hashtag #vahinedemianniv.

More info: Vahine.fr | Facebook | Instagram | OgilvyParis.fr

Pastry brand Vahiné is promoting the idea of half-birthdays with their comma-shaped candle

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Bored Panda reached out to the Ogilvy Paris x Grey Paris team to learn more about their product. According to a representative of the agency, they wanted to find a way to pay tribute to children who always give their age by adding ‘and-a-half’ because until now they couldn’t celebrate their half-birthday.

“The idea of the candle was loved by Vahiné who decided to produce and launch it with the help of influencers and us,” the representative told us. Vahiné has been a client of the agency for years.

The reactions to the decimal comma candle have been very positive, according to the representative of Ogilvy Paris x Grey Paris team. “The influencer communities have loved the idea and shared their impressions with great enthusiasm on social media. In the current context, sharing and joy right now and the comma candle comes at just the right time.”

Most of us can remember at least one time when we bragged about being so-and-so ‘and a half!’ years old—being even half a year older than your friends was a big deal. And it told everyone loud and clear that your next birthday was right around the corner and that you should be taken seriously.

The candle is mostly meant as a bit of fun for kids for whom every half-birthday is a huge event. But adults can also take the comma candle out of their cupboard to celebrate getting a bit wiser this month so they have an excuse to eat cake any time they’re feeling lonely.

And it’s the perfect opportunity for parents to throw a small get-together (though remember social distancing guidelines) or find ways to make their kids feel special.

What do you think of the comma candle, dear Pandas? When’s the last time you said ‘and a half’ when telling somebody how old you were? Personally, I’m willing to bring this fad back for adults! Anything to feel young, right?

It’s a fun idea to celebrate kids’ half-birthdays (and it’s an excuse for adults to have cake more often, too!)

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: Ogilvy Paris

Half-Birthday Candles Are A Thing Now And You Can Have 2 Parties A Year

Image credits: vahinedesserts

Check out this video with the comma candle in action

Storytelling, journalism, and art are a core part of who I am. I've been writing and drawing ever since I could walk—there is nothing else I'd rather do. My formal education, however, is focused on politics, philosophy, and economics because I've always been curious about the gap between the ideal and the real. At work, I'm a Senior Writer and I cover a broad range of topics that I'm passionate about: from psychology and changes in work culture to healthy living, relationships, and design. In my spare time, I'm an avid hiker and reader, enjoy writing short stories, and love to doodle. I thrive when I'm outdoors, going on small adventures in nature. However, you can also find me enjoying a big mug of coffee with a good book (or ten) and entertaining friends with fantasy tabletop games and sci-fi movies.

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I'm a Visual Editor at Bored Panda since 2017. I've searched through a multitude of images to create over 2000 diverse posts on a wide range of topics. I love memes, funny, and cute stuff, but I'm also into social issues topics. Despite my background in communication, my heart belongs to visual media, especially photography. When I'm not at my desk, you're likely to find me in the streets with my camera, checking out cool exhibitions, watching a movie at the cinema or just chilling with a coffee in a cozy place

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What do you think ?

POST

troufaki13 4 years ago

Well why not? Another great excuse to eat cake (as if one is needed!!)

9points

Night Owl 4 years ago

You can eat cake without using any candles

7points

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Saul Davidson 4 years ago

That's a comma. Wouldnt 3-1/2 years be represented as 3.5?

7points

Jennifer .S 4 years ago

Thought this would come up. In France (and probably other parts of Europe too I'm not 100% on those) a comma is used as a decimal point, or as its known to them, a decimal comma. The company is French so make it that way e.g : 2.5 is 2,5 to them.

29points

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