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Evolutionary biologist Richard Dawkins coined the term "meme" in his 1976 book, called The Selfish Gene. The word describes an idea, behavior, or style that spreads from person to person within a culture — something viral. Since then, it has been hijacked by the Internet. But two guys are bringing it back to the natural world. Or at least, Vancouver, BC.

The creative duo, who describe themselves as "a couple of retired male models, hopping from job to job in search of the best office printers" are putting up street flyers all over the city about sleep being a scam, a grandad trying to figure out who is Cardy Bee, and poor Dr. Ed Brenner whose wife has made too much lasagna.

"What we do is provide a kind of comedic, social commentary through the juxtaposition of the ordinary medium of a public flyer with content that highlights, in some way, a recognizable but unvoiced social dysfunction," the guys told Bored Panda. Guess how they call them. Physical Memes! I bet Richard Dawkins is smiling somewhere.

More info: Instagram

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    #2

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    Scagsy
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    [ANSWERED] Cardi B is a young lady from America who suffers from acute tone deafness. Every DJ owns at least one of her records which they play at the end of the night to clear the venue. Go for it Cardi B! If you can do it, anyone can!

    SuperChicken
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I've never heard of Cardi B, but that sounds golden. At least, she's good for something, right? lmao!

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    Alditekim
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Cardi B is the updated version of Cardi A as well as beta version of Cardi C.

    wow that's fantastic
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    if you look at the "granddaughter" part it seems like "granddaughter keep stalking"

    denzoren
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I like that the graphic design also matches the theme of a grandfather making a word document flyer. I hope he was able to connect with his granddaughter in the end.

    Paradise
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    How long does it take them to know which words to bold, underline, etc. This one is hella weird and hilarious.

    Ryan Deschanel
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Oh, that's the lady who sings and shakes her huge booty, right?

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    "The goal [of our project] is to make it seem like it was created by a character who you could almost imagine existing but would hope it actually doesn't because it would be too cringe," the guys said.

    They try to distribute the physical memes in places where the flyers would be visible to the most amount of people, in areas where they'll be likely to stay up as long as possible. "Overzealous employees and uptight civilians remove them remarkably fast."

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    Andy Acceber
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    True story. About five years ago, I was going through airport security and was stopped because I had a small, sealed container of jam with me. It counted as a liquid. It was too expensive to ship, too expensive to store, and I hadn't checked a bag. I had a friend coming in on a flight later that day. I stuck the jam behind some pamphlets on a display and went on my flight. Seven hours later, my friend checked. It was still there, and she was able to take the jam.

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    However, the heroes of our story aren't trying to vandalize anything. They believe that current urban (as well as online) environments are overrun with manipulative marketing techniques designed to extract our money, time, and attention. So they're offering an alternative.

    "At the end of the day, we're celebrating the quirkiness of human life in the 21st century," they explained. "We're all in this together. Might as well have fun."

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    Roger Haywood
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Found it! I made contact. With Amazon, Ebay, Craigslist.........................................

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    Vicky Z
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Make him a channel on YouTube and you can make a fortune while people watch him eat! Others do it also why not

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    Rose the Cook
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Wasn't this sentiment endorsed by the leader of North Korea at one time?

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    Roger Haywood
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    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Simple. Preach a load of nonsense. make claims that cannot be verified and abuse those that disagree with you.

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