If there’s one thing that many of us relate to, it’s memes. Two-dimensional funny pictures that initially started with pop culture have evolved into the internet's universal language. From a cute dog tongue-twister meme to a clever play on words, memes have that magical touch that lifts one’s spirits high up.

Researchers studying modern communication say that memes have actually become a language of their own, bridging cultural gaps and helping people form connections and shared identities. These visual jokes are more than just funny; they're powerful tools for self-expression, connection, and even influencing social conversations.

These humorous posts have grown to be a routine for many individuals in the age group of 13 to 36 years. Whether it’s a quick laugh during lunch break or a way to connect with friends, many people find memes worth sharing.

In fact, 75% of this age group shares memes frequently, with over half sending them to family and friends every week and nearly a third sharing them on a daily basis. It’s like memes have created their own style of comedy as their popularity continues to grow, according to a recent survey.

In a recent YPulse survey, 61% of young respondents said they love seeing memes that align with their personal interests. For instance, if you are a video game player, it is hard not to sympathize with a meme that expresses the essence of losing at the last moment. Or if you're a coffee lover, those "But first, coffee" memes just hit differently when you’re sipping your morning brew.

A new Forbes survey shows that millennials view as many as 20 to 30 memes on a daily basis—now, that’s loads of funny images! So, what’s the secret behind their popularity? First, memes are pretty entertaining. You can scroll through your feed, have a good laugh, and don’t have to worry about spending too much time doing it.

Memes have skyrocketed in popularity to the extent that almost everyone, including advertisers, is jumping on the bandwagon to leverage their viral potential. NYU’s research states that memes reach ten times more audiences and have 60% more organic engagement as opposed to conventional marketing methods.

Also, since creating a meme is quite inexpensive, it provides brands with an efficient way of reaching out to a large target audience.

For many businesses, email marketing is a popular way to reach their potential customers, but a new study suggests that memes may be even more effective. According to Forbes, the click-through rate (CTR) of a meme campaign is 14% higher than email marketing.

The study compared the two methods to see which one generated clicks and conversions. Even though email marketing had a higher conversion rate, the overall number of clicks was significantly higher for memes.

The reason people are able to resonate with memes is because they often play on universal experiences like the pain of Monday mornings or the joy of getting a longer lunch break. This connection is key to their popularity.

Though creating a meme is an art well mastered by only a handful of brands, It is often based on deep market research as well as a knack for timing. Something that may be appreciated by one audience may be disregarded completely by the other, and sometimes it is easy to tread the wrong side of funny, towards displeasing. That is why companies often try to stay attuned to current trends to ensure their memes hit the mark and don’t come across as out of touch or forced