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Woman Points Out Hilariously Bad ‘Fashion’ That Is Being Marketed To Plus-Sized Women By Fashion Nova (19 Pics)
Recently, TikToker That Other Hannah stumbled across a clothing line she thought was so ridiculous, she just had to roast it. So, the woman released a series of entertaining videos where she criticized the outfits.
"You know all those videos where we've been calling out [companies] for their absolutely ugly, out-of-touch collections for plus-size people?" That Other Hannah asked her followers. "Well, now it's time to add another brand to the list that needs to be brought to justice."
And that brand is Fashion Nova.
More info: TikTok
The fun little series has about a million views on TikTok
This post may include affiliate links.
These Pants Are A Crime Against Humanity And You Cannot Convince Me Otherwise. Ugh
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For When You Wanna Look Like You Trekked Through Knee-High Crap To Get To Brunch
Hannah covers a lot of different topics on her page including self-love, eating disorder recovery, and ending the negative stigmas that are often associated with being fat. Plus, she is also the creator of Plus Size Mystery Box. So cool!
She told Bored Panda she still can't believe that her little TikTok blew up the way it did. "I made the video because one day I was scrolling through a Fashion Nova marketing e-mail while showing my boyfriend how weird and ugly some of the items were. He said my commentary was pretty funny and suggested I make it into a TikTok," Hannah explained the origins of her Internet fame. "I had seen some other plus-size retailers getting roasted on my FYP recently, so I decided to go for it. I never expected it to get as much attention as it did."
If You'd Like To Pay 35 Dollars For A Pair Of Shorts That Look Like They've Been Through A Wood Chipper, Fashion Nova Has You Covered... But Also Not Really
I Know This Is Supposed To Say Queen, But You Cannot Tell Me It Doesn't Look Like It Says Queez
As a plus-size woman, Hannah often feels frustrated with the clothing choices offered to her. "Although my video was about clothing being sold by Fashion Nova, my frustration is with fast fashion (especially in plus sizes) overall," she said. "Of course, I acknowledge I am not an authority on fashion and the comments I made were solely based on my personal taste. The goal was to point out the bizarre and lazy decision-making with the items they are offering. For instance, the upside-down prints, bizarre color schemes, and charging $35+ for items that are barely a scrap of fabric."
And she's definitely onto something—the pandemic has taken a real toll on the American plus-size clothing industry. VOGUE Business reported that Ascena Retail, which owns leading US plus-size clothing retailer Lane Bryant (sizes 12-28), filed for bankruptcy in July, and more than 150 Lane Bryant stores were scheduled to close.
Lane Bryant, along with Ascena's other brands, was sold to Premium Apparel, an affiliate of Sycamore Partners. If we were to take a broader look across the fashion market, we'd see that higher manufacturing costs of plus-size apparel are frightening some investors.
The Crossover That Nobody Asked For Between A Potato Sack And A Fishing Net. Also, Legitimately How Are You Supposed To Wear This Without It Slipping And Exposing Everything?
How would you wear a bra with it? My boobs would DEF. be exposed if I didn’t! 🤣
But that might be a missed opportunity. Market research by NPD suggests that plus-size in the US alone is growing at nearly twice the rate of the whole apparel market. A growth rate of 4 percent is likely for the $24 billion US market. Globally, the plus-sized market is valued at about $178 billion, with projected 4.3 percent annual growth through to 2028, Acute Market Research noted.
To put things into perspective, NPD estimates 70 percent of women in the US wear a size 14 (EU 44, UK 18) or larger. In the UK, the average woman’s clothes size is 18. However, less than 20 percent of apparel is made in those sizes. Plus-sized consumers have faced limited design options as well as inferior quality.
Whether Fashion Nova is part of the problem or the solution, it's up to you.
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"Plus size women are consistently left out of fashion trends and shopping can be daunting," Hannah said. "I often end up paying $70 or more for a single article of clothing at a typical plus size retailer. Your choices are extremely limited. The only affordable and trendy places you can shop are usually fast fashion, which is bad for the environment and also supports unethical labor practices."
"Your other more sustainable options are wildly expensive and often extremely matronly and unflattering. Not to mention that many brands don't even bother to hire plus-size models to actually display the clothes on their website. It's incredibly demoralizing and frustrating to try to find clothing as a plus-size woman."
Hannah highlighted that being able to express yourself through your personal style is important to everyone—it builds confidence and self-esteem. "We all deserve to be able to find clothing in our size, our style, and our price range without having to literally beg brands to include us," she said.
As A Plus-Size Person And A Jewish Person, I Feel Like I Can Confidently Say "Let My People Go
So This One Is For The Plus And The Normal Sizes, But I Could Only Find The Straight-Size Model, But... This Looks Like A Bed Skirt To Me
She was rockin' that dust ruffle, let me tell you. Wait, that wasn't supposed to sound dirty, I swear.
Can We Just Take A Moment To Acknowledge How Completely Over It This Model Is?
What In The People Of Walmart Is This ?
I Actually Think That This Outfit Could Have Been Something, But This Font Is Worse Than Comic Sans
Hennything Is Possible
Hennything? Is this some new slang word I need to tentatively look up on urban dictionary?
If This Were Advertised As Loungewear, It Would Be One Thing, But My Girl Has A Matching Purse And Some High Heels? Like, Where Are You Going Wearing This, Baby?
She looks like what I imagine a fashion line for PeptoBismol would look like.
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Brands making plus size collections that are not potato sacks is a great thing! Normal size collections can be questionable too.. I worked in clothing store 10-15 years ago, the plus size women were the most grateful customers when they found even one piece that fitted them, and wasn't said potato sack or something from men's section.
Agreed, it's a great thing to have beautiful clothes available for all body types....but the clothes in this particular post are awful regardless of body type.
Load More Replies...Well, if you don't mind me saying, Fashion Nova is known for making ridiculous clothing. Even their standard sized things are the same ridiculous cheap garbage.
What a waste of natural resources. Stop making weird fake-clothes!!
Brands making plus size collections that are not potato sacks is a great thing! Normal size collections can be questionable too.. I worked in clothing store 10-15 years ago, the plus size women were the most grateful customers when they found even one piece that fitted them, and wasn't said potato sack or something from men's section.
Agreed, it's a great thing to have beautiful clothes available for all body types....but the clothes in this particular post are awful regardless of body type.
Load More Replies...Well, if you don't mind me saying, Fashion Nova is known for making ridiculous clothing. Even their standard sized things are the same ridiculous cheap garbage.
What a waste of natural resources. Stop making weird fake-clothes!!