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Don’t Measure A Woman’s Worth By Her Clothes
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Don’t Measure A Woman’s Worth By Her Clothes

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A brilliant ad campaign created for Terre Des Femmes, a Swiss human rights organization focusing on gender equality and feminism, reminds us that the worth of a woman should never be measured by something like the neckline of her blouse or height of her heels.

To some, heels of a certain height or skirts of a certain length denote that the wearer must be promiscuous. These “measuring sticks,” however, show just how absurd these measurements seem when removed from their context – regardless of what you think about someone’s clothes, the person wearing them is still a person and should be treated as such.

The ad was design by Theresa Wlokka (art director), Frida Regeheim (copywriter), and other students at the Miami Ad School in Hamburg, Germany.

More info: terre-des-femmes.ch | Facebookmiamiadschool.de (h/t: adsoftheworld)

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    Dovas

    Dovas

    Author, Community member

    Read more »

    There is a beast with heart of cold stone that dashes like lightning, shreds flesh from bone. // Bewitched by this beast, I fell to my knees. My mouth babbled madness and mumbled soft pleas. // I stared down the ravenous, gnashing dark maw of a cute cuddly kitten with yarn in its paw

    Read less »
    Dovas

    Dovas

    Author, Community member

    There is a beast with heart of cold stone that dashes like lightning, shreds flesh from bone. // Bewitched by this beast, I fell to my knees. My mouth babbled madness and mumbled soft pleas. // I stared down the ravenous, gnashing dark maw of a cute cuddly kitten with yarn in its paw

    What do you think ?
    Add photo comments
    POST
    LyddieJacobs
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Welcome to the reason we need feminism. What we wear, how we act, what we like or don't like--Society is always telling us we're wrong.

    Load More Replies...
    MichaelKazarnowicz
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is inspired by Rosea Lake's work from 2013. She should be given credit http://roseaposey.tumblr.com/post/39795409283/judgments

    GraceInRainbows
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    As long as humans judges other by their appearance this will be continuous. We are imperfect and disgusting beings.

    BoredPandaCancer
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don't judge by clothing, but if you really put on slutty clothing then that means something to me.

    BiancaCrane
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If people could only see the impact of labeling on someone specially to a woman.

    KarlieRose
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Especially to women? Perhaps one who is sensitive. Society judges men also, which there are sensitive men who too get impacted by these.

    Load More Replies...
    guess
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Feminism isn't against men, it's against the mistreatment of women by society. Society = men and women.

    WilliamDawson
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    they really can't tell people what not to think because that is trying to censor personal opinions...

    AndersOliverDahlin
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    So I like boring necklines, slutty skirts and prudish shoes. Neither of these are wrong at all for me ^^ I'm sure others like different things. So nothing is inherently wrong. I am allowed to dislike tall shoes anyway right?

    melmagicspell
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    i think its nuts. ive never 'judged' a womans promiscuity or not by what she wears. where did that idea come from?

    DavidLaschinger
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I agree. I'm going to start walking around with my balls slightly hanging out.

    KarenSchulmanDupuis
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This work is totally stolen from http://roseaposey.tumblr.com/ and shame on you for not doing your research.

    Ann Landry
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Men are still judging our fashion ... but guess which style they will go for every time?

    TeleriNyfain
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I have to say, that often WOMEN are judging EACH OTHER when it comes to clothes (including hemlines, etc).

    Donna Leske
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    DAMN lady! Get some shoes that fit better! No one has to just endure calluses on their heels and corns on their little toe.

    ScottSpiro
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Well, I guess American men have to go through this all over again. Even in a post-Feminist society. Burn a bra and embrace your micro-mini-skirts and pretend we never left the 1960s.

    GlynisLailann
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This Advertising Campaign should be run in all corners of the world.

    BarbiLucas
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is outrageous! What a woman wears bears little or no relationship to her personality.

    ClockworkxVirus
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Actually in many cases it does have much relationship to her personality, do you not know anything? do you have friends?

    Load More Replies...
    GlennRees
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's not right but there is an undeniable tendency to make judgement based on one's clothes. One needs neat, well-arranged clothing.

    BarbBraun
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's a no-win kind of situation, so we women should just wear what we feel good in.

    MercedesBerruz
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I'm a woman, I represent all 8 types! ! It's all about how you feel Love this article. Thanks

    ashleyducote
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    http://hovercraftdoggy.files.wordpress.com/2013/06/s**t-indicator-hem-level-diagram.jpg?w=450&h=630 <----original. by Rosea Lake

    KarenSchulmanDupuis
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Totally stolen work from http://roseaposey.tumblr.com/ and shame on your for not doing your research.

    UndefineEquation
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Would u like to read this topic for knowing different information about clothes. i hope u read it. Link: http://www.islamqa.com/en/194976

    ClockworkxVirus
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Oh so i'm going to wear a banana hammock & nipple tassels from here on out every day & i better not be judged about it, that's your thoughts

    ScanBanan
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I see art of someone that cares about others opinions to much, thats all. Old news but nice pictures.

    ChristopherKimCaceres
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Ok,no labeling just because of clothing.But y do women wear d "whore" level fashion? Just fashion? or unconsciously satisfying d ptrchy? Y?

    KrissHoffman
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Dude. STFU... it's just clothing. They wear what they want to wear, same as you.

    Load More Replies...
    JeffreyOrmsby
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I had no idea there was a guide for this. I will print out these pictures and address the women I see by the appropriate names.

    LidijaMalkic
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    every religion of the World say: "Do not Judge" yet we based our living on judgement... WE NEED URGENT CHANGE

    EricaHolloway
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Our individual fashion is directly meant to convey and project an image. Why so averse to labels? Isn't that the point?

    maryabe
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Originally, Women deserves Care and Respect. and It depends on her, how much she want. But, Being a human we have to make goodness alive.

    BarbaraHarrell
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It is so sad that after all these years from when I marched and burned my bra we still need reminder like this. I love it. Sadly it is true.

    WendyDonnelly
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    EVERYONE judges women on their appearance, fact of society. Men are never JUDGED on theirs. Try being a woman with thyroid eye disease!

    bron
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is brilliant. And tooo sadly true of the way women are seen

    RuthOldfield
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I think this is a really nasty piece of anti-male propaganda; as if all men are so judgemental!

    dissaude
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Yes, and cancer awareness ads are stupid too, as if everybody has cancer undetected till checked up.

    Load More Replies...
    fairelynn
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The problem is being born a woman! The solution is: before your next reincarnation DEMAND to be a man! Then see how long hu -MANs last.

    KarlieRose
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    I don't care what I wear. If men/women don't like it, that's why it's on me not them. If I get complimented by men/women I gracefully accept

    maria_38
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    I am always wondering in what kind of a world I'm living... It's like human being inslults you that you're a human being

    SaloniParikh
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    True that what u wear does represent u but that doesn't give anyone d rights to judge a girl. She can wear open clothes. As per her choice.

    GraceInRainbows
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It represents you, yes, but what I think it represents it's probably not what that person whats to represent.

    Load More Replies...
    CrystalSnyder
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    Its ok if your a feminist I guess to go around with your cleavage and a*s hanging out. I think not. How about we teach dignity and modesty.

    LyddieJacobs
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Speaking as a feminist who measures as "old-fashioned to prude" on the pictured scales, I find your statement quizzical and baseless.

    Load More Replies...
    LyddieJacobs
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Welcome to the reason we need feminism. What we wear, how we act, what we like or don't like--Society is always telling us we're wrong.

    Load More Replies...
    MichaelKazarnowicz
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is inspired by Rosea Lake's work from 2013. She should be given credit http://roseaposey.tumblr.com/post/39795409283/judgments

    GraceInRainbows
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    As long as humans judges other by their appearance this will be continuous. We are imperfect and disgusting beings.

    BoredPandaCancer
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don't judge by clothing, but if you really put on slutty clothing then that means something to me.

    BiancaCrane
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If people could only see the impact of labeling on someone specially to a woman.

    KarlieRose
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Especially to women? Perhaps one who is sensitive. Society judges men also, which there are sensitive men who too get impacted by these.

    Load More Replies...
    guess
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Feminism isn't against men, it's against the mistreatment of women by society. Society = men and women.

    WilliamDawson
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    they really can't tell people what not to think because that is trying to censor personal opinions...

    AndersOliverDahlin
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    So I like boring necklines, slutty skirts and prudish shoes. Neither of these are wrong at all for me ^^ I'm sure others like different things. So nothing is inherently wrong. I am allowed to dislike tall shoes anyway right?

    melmagicspell
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    i think its nuts. ive never 'judged' a womans promiscuity or not by what she wears. where did that idea come from?

    DavidLaschinger
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I agree. I'm going to start walking around with my balls slightly hanging out.

    KarenSchulmanDupuis
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This work is totally stolen from http://roseaposey.tumblr.com/ and shame on you for not doing your research.

    Ann Landry
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Men are still judging our fashion ... but guess which style they will go for every time?

    TeleriNyfain
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I have to say, that often WOMEN are judging EACH OTHER when it comes to clothes (including hemlines, etc).

    Donna Leske
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    DAMN lady! Get some shoes that fit better! No one has to just endure calluses on their heels and corns on their little toe.

    ScottSpiro
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Well, I guess American men have to go through this all over again. Even in a post-Feminist society. Burn a bra and embrace your micro-mini-skirts and pretend we never left the 1960s.

    GlynisLailann
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This Advertising Campaign should be run in all corners of the world.

    BarbiLucas
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is outrageous! What a woman wears bears little or no relationship to her personality.

    ClockworkxVirus
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Actually in many cases it does have much relationship to her personality, do you not know anything? do you have friends?

    Load More Replies...
    GlennRees
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's not right but there is an undeniable tendency to make judgement based on one's clothes. One needs neat, well-arranged clothing.

    BarbBraun
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's a no-win kind of situation, so we women should just wear what we feel good in.

    MercedesBerruz
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I'm a woman, I represent all 8 types! ! It's all about how you feel Love this article. Thanks

    ashleyducote
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    http://hovercraftdoggy.files.wordpress.com/2013/06/s**t-indicator-hem-level-diagram.jpg?w=450&h=630 <----original. by Rosea Lake

    KarenSchulmanDupuis
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Totally stolen work from http://roseaposey.tumblr.com/ and shame on your for not doing your research.

    UndefineEquation
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Would u like to read this topic for knowing different information about clothes. i hope u read it. Link: http://www.islamqa.com/en/194976

    ClockworkxVirus
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Oh so i'm going to wear a banana hammock & nipple tassels from here on out every day & i better not be judged about it, that's your thoughts

    ScanBanan
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I see art of someone that cares about others opinions to much, thats all. Old news but nice pictures.

    ChristopherKimCaceres
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Ok,no labeling just because of clothing.But y do women wear d "whore" level fashion? Just fashion? or unconsciously satisfying d ptrchy? Y?

    KrissHoffman
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Dude. STFU... it's just clothing. They wear what they want to wear, same as you.

    Load More Replies...
    JeffreyOrmsby
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I had no idea there was a guide for this. I will print out these pictures and address the women I see by the appropriate names.

    LidijaMalkic
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    every religion of the World say: "Do not Judge" yet we based our living on judgement... WE NEED URGENT CHANGE

    EricaHolloway
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Our individual fashion is directly meant to convey and project an image. Why so averse to labels? Isn't that the point?

    maryabe
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Originally, Women deserves Care and Respect. and It depends on her, how much she want. But, Being a human we have to make goodness alive.

    BarbaraHarrell
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It is so sad that after all these years from when I marched and burned my bra we still need reminder like this. I love it. Sadly it is true.

    WendyDonnelly
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    EVERYONE judges women on their appearance, fact of society. Men are never JUDGED on theirs. Try being a woman with thyroid eye disease!

    bron
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is brilliant. And tooo sadly true of the way women are seen

    RuthOldfield
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I think this is a really nasty piece of anti-male propaganda; as if all men are so judgemental!

    dissaude
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Yes, and cancer awareness ads are stupid too, as if everybody has cancer undetected till checked up.

    Load More Replies...
    fairelynn
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The problem is being born a woman! The solution is: before your next reincarnation DEMAND to be a man! Then see how long hu -MANs last.

    KarlieRose
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    I don't care what I wear. If men/women don't like it, that's why it's on me not them. If I get complimented by men/women I gracefully accept

    maria_38
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    I am always wondering in what kind of a world I'm living... It's like human being inslults you that you're a human being

    SaloniParikh
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    True that what u wear does represent u but that doesn't give anyone d rights to judge a girl. She can wear open clothes. As per her choice.

    GraceInRainbows
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It represents you, yes, but what I think it represents it's probably not what that person whats to represent.

    Load More Replies...
    CrystalSnyder
    Community Member
    9 years ago

    This comment is hidden. Click here to view.

    Its ok if your a feminist I guess to go around with your cleavage and a*s hanging out. I think not. How about we teach dignity and modesty.

    LyddieJacobs
    Community Member
    9 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Speaking as a feminist who measures as "old-fashioned to prude" on the pictured scales, I find your statement quizzical and baseless.

    Load More Replies...
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