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Designer clothing brands quite often come under fire for shamelessly plagiarising other brands or artists and “borrowing” elements from local cultures’ traditional clothing.

Last year, when Dior’s pre-fall collection came out, people began to notice that some of their clothes looked oddly familiar. The designs put the small Romanian region of Bihor in the spotlight. As it turns out, Dior’s coat bears a stunning similarity to the traditional Bihor coat. The famous fashion house is now selling the coat for a striking sum of 30,000 euros. However, none of the proceeds will go to Bihor’s community, since Dior never credited Romanian culture as a source that may have fuelled their inspiration.

This whole situation began a genius new way to fight against cultural appropriation. Romanian fashion magazine, Beau Monde, launched a campaign to set things straight. With the help of native Bihor artisans and designers, they created a brand new fashion trend through a line which helps preserve their traditions. This is how Bihor Couture was born. The project allows fashion enthusiasts to buy authentic traditional Bihor garments for a much lower price than Dior’s clothing, while directly paying the local craftsmen who made the clothes.

Scroll below to see Bihor’s designs!

More info: bihorcouture.com | youtube.com

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    Bihor is a small Romanian region filled with unique and beautiful cultural traditions

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    Image credits: Bihor Couture

    The people there are very proud of their traditional clothing designs

    Image credits: mirceacantor

    That distinguishes them from other cultures

    Image credits: Romania Tourism

    However last year, when Dior’s pre-fall collection came out, people began to notice that some of their clothes looked oddly familiar

    Image credits: Vogue

    They bear a stunning similarity to the traditional Bihor jacket

    Image credits: Ţara Binşului

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    Here are the clothes side by side

    Image credits: Vogue La Blouse Romaine

    The similarities are striking

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    Image credits: Vogue Romania Tourism

    Dior is selling the clothes for 30,000 euros

    Image credits: Vogue lablouseroumaine

    However, none of the proceeds will go to Bihor’s community, as Dior never credited as their source of inspiration

    Image credits: Vogue Romania Dacia

    To fight against cultural appropriation Romanian fashion magazine, Beau Monde, launched a wonderful campaign

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    Image credits: Bihor Couture

    With the help of native Bihor craftsmen and designers, they created a brand new fashion line Bihor Couture

    Image credits: Bihor Couture

    The project allows fashion enthusiasts to buy authentic traditional Bihor clothing for a much cheaper price, while directly paying the local craftsmen who made the clothes

    Image credits: Bihor Couture

    Watch the video below to hear what Bihor’s fashion critics have to say about Dior’s clothing

    Image credits: Bihor Couture

    Here’s what people had to say about the issue:

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