Romanian People Noticed That Dior Copied Their Traditional Clothing And Decided To Fight Back In A Genius Way
Designer clothing brands quite often come under fire for shamelessly plagiarising other brands or artists and “borrowing” elements from local cultures’ traditional clothing.
Last year, when Dior’s pre-fall collection came out, people began to notice that some of their clothes looked oddly familiar. The designs put the small Romanian region of Bihor in the spotlight. As it turns out, Dior’s coat bears a stunning similarity to the traditional Bihor coat. The famous fashion house is now selling the coat for a striking sum of 30,000 euros. However, none of the proceeds will go to Bihor’s community, since Dior never credited Romanian culture as a source that may have fuelled their inspiration.
This whole situation began a genius new way to fight against cultural appropriation. Romanian fashion magazine, Beau Monde, launched a campaign to set things straight. With the help of native Bihor artisans and designers, they created a brand new fashion trend through a line which helps preserve their traditions. This is how Bihor Couture was born. The project allows fashion enthusiasts to buy authentic traditional Bihor garments for a much lower price than Dior’s clothing, while directly paying the local craftsmen who made the clothes.
Scroll below to see Bihor’s designs!
More info: bihorcouture.com | youtube.com
Bihor is a small Romanian region filled with unique and beautiful cultural traditions
Image credits: Bihor Couture
The people there are very proud of their traditional clothing designs
Image credits: mirceacantor
That distinguishes them from other cultures
Image credits: Romania Tourism
However last year, when Dior’s pre-fall collection came out, people began to notice that some of their clothes looked oddly familiar
Image credits: Vogue
They bear a stunning similarity to the traditional Bihor jacket
Image credits: Ţara Binşului
Here are the clothes side by side
Image credits: Vogue La Blouse Romaine
The similarities are striking
Image credits: Vogue Romania Tourism
Dior is selling the clothes for 30,000 euros
Image credits: Vogue lablouseroumaine
However, none of the proceeds will go to Bihor’s community, as Dior never credited as their source of inspiration
Image credits: Vogue Romania Dacia
To fight against cultural appropriation Romanian fashion magazine, Beau Monde, launched a wonderful campaign
Image credits: Bihor Couture
With the help of native Bihor craftsmen and designers, they created a brand new fashion line Bihor Couture
Image credits: Bihor Couture
The project allows fashion enthusiasts to buy authentic traditional Bihor clothing for a much cheaper price, while directly paying the local craftsmen who made the clothes
Image credits: Bihor Couture
Watch the video below to hear what Bihor’s fashion critics have to say about Dior’s clothing
Image credits: Bihor Couture
Here’s what people had to say about the issue:
493Kviews
Share on FacebookThis is actual "cultural appropriation". There are so many examples of people getting up in arms about someone from one culture wearing something from another culture and claiming it is "appropriation" when it is clearly isn't. But actually saying "this is my original design" and not giving credit to the culture they derived it from is legit appropriation.
I'm as anti SJW as they come, but even I have to agree that this is actual, real cultural appropriation (never thought I'd write THAT sentence, haha). To make designs sort of in the ballpark is just fine, but some of these were damn near identical. It's exactly like all those threads where big companies do a series of ads where they obviously bite either a designer or photographer or whatever. In this case it's a whole selections of people instead of just one, but that doesn't change the fact it's beyond the pale.
Load More Replies...I just ordered a choker on bihorcouture.com and I'm really looking forward to getting it!! Love the website!
My mother is one of the artists that makes chokers for bihorcouture. I am not sure if yours will be made by her but I hope you enjoy it nonetheless because they are very well-crafted and beautiful :)
Load More Replies...I never understand why people buy 30,000 euros clothing. I know they have money, but what the purpose of those...
I used to work in South Ken, London, and I've seen my fair share of billionaires for whom 30,000 euros was small change... It just doesn't cross their mind that for the huge majority, this represents quite a lot of money...
Load More Replies...Think of all the cultures high fashion has ripped off and not paid d a penny to: native Americans, Caribbean islanders, Mexicans, South Americans, Canadian, etc. The list is endless.
I love what Beau Monde did to shed spotlight on Bihor, and my mother being one of the artists that creates these traditional chokers/jackets, bihorcouture.com really helped her get known and share her crafts :)
If the real estate listed on eBay is any guide, you could buy 5-10 houses in that area for the price of one of those couture jackets. Amazingly tone deaf and greedy of Dior not to credit the inspiration and kick some money their way.
Many years ago (40+ I think) we visited Romania, an exquisite country, magnificent lands, and truly delightful people. While there we purchased several blouses beautifully made and embroidered. I remember them very well, the fabric was whisper thin but obviously hand woven and very hardy, the embroidery so delicately and perfectly crafted. They still look as if they were purchased yesterday, still as beautiful, and treasured. That a design house thinks they can "copy" them is ludicrous. There is NO way to put into copied clothing the intricate designs, the artistic ability to use colors that otherwise would clash or the unique way Romanian traditional clothing is made to fit. Dior MUST step up and pay for their audacity to even THINK they could "create" copies!
If anyone is interested, the song is by a band called 'Subcarpati', and this particular piece is 'Original artizanat' (original handicraft). :)
I bet the clothes that are authentically made by Romanians are better quality anyway.
I don't really see this as cultural appropriation, seems more like typical greedy a******s stealing other people's ideas and not paying anyone for it.
That's exactly it. When you do it to an individual it's called "intellectual property theft" and when you do it to a whole community it's called "cultural appropriation"...
Load More Replies...There is no shade in being inspired there is a huge issue with not crediting who inspired you.
Simple solution: organize a boycott of all Dior products until they agree to compensate the Bihor community. They're a corporation, they only understand one thing: money.
This is cultural appropriation, no a Kardashian with Fulani braids...
This seems to be just the sort of thing that the EU has laws about. I'm surprised the Bihor have not filed a case in the courts.
It's not new: Mongolia, 1925 and Star Wars, 1999 1aa-5b4407...2d1b3e.jpg
Why does the woman in the video slam Trump? He didn't steal the design- I don't get that part. Is there some connection between this clothing and Trump?
Nothing, but the joke is that even they, in their remote village, have heard of Trump and don't like him or his policies... *captain obvious awaaaay*
Load More Replies..."There’s no schaden in any freude we might feel about the fact that the super-rich might have to pay a bit more for the ridiculous stuff they buy. The respectful solemnity with which designer clothes, luxury cars, extremely expensive watches and daft modern art works are viewed makes me well up with contempt. Whenever I see an advert for a designer watch, for example, I imagine all the stupid men looking at it, nodding and seriously muttering: “Nice watch”, aspiring to own it, or perhaps being able to buy it and add it to some prissy collection, and I am mystified at their certainty that this is a more noble use of their finite span than, say, a rampant heroin addiction." David Mitchell
wtf...where are the copyright laws when you need them? what a scandal... f**k you Dihor!
in this day and age, with computers and cameras EVERYWHERE how did Dior think they would get away with this? the should be forced to acknowledge the inspiration and either pay a fine or a percentage to the original creators.
I thought that cultural appropriation was something we were not supposed to do these days. Or did Dior not get the memo?
In fashion there 2 major seasons to release clothes, spring/summer and fall/winter. Pre-fall is kinda like a preview, like preseason basketball. (I'm a runway photographer)
Load More Replies...I am so made at these french thieves they probably ran out of ideas and decided to steal romanian clothing ideas that have been around for hundreds of years, and yet they don't even give us romanians credit on our invention. Like you get put in jail for plagiarism gosh i love dior and shopping from there but know i am sooooo mad!
The hidden truth: Anica from Bihor is working at Dior and she misses home:)))))
Weird outcry, the romanian designs aren't really romanian, in fact the origins of the motifs come regionally from all over central europe. The reason for this is the borders in the region moved around a lot and what is portrayed as "folklore dress" are in fact fairly contemporary designs coming from around the 1900s created for the ad hoc purpose of "national identity" when bright colored dyes became cheap and affordable to the masses. A peasant wouldn't have been able to afford indigo (imported from india prior to the textile revolution) to add blue to their clothes. The entire conversation is absurd because there's no real historical precedent - the costumes were merely a vast regional fashion trend at the time like empire line dresses or bonnets.
What makes me mad is that Dior simply steals from the Bihor culture, and gives nothing back. They are just greedy profiteers! And I bet far more fashion houses do the same thing.
I'd like to add, that the majority of the population of Bihar County was Hungarian for thousands of years, before theTrianon Treaty. So the traditional dress relates to the Hungarian culture much more than to the Romanian one... However, since 1920 Bihar County was given to Romania in Trianon Treaty, now everything is refered as Romanian... That is how things are going in human world... Just think on it!
I am gonna start shaming everyone who isn't french and wears a beret from now on
OMG can't just be all human and stop trying to seperate one another with this kind of debates . Fashion houses have always used traditional peasant clothes as inspiration . What is the problem really ? are they loosing business ?
Dior paid a tribute to the amazing craftsmanship of these (probably) women. Having that said: it's too literal. They should have done more to make it original. They could make up by paying Romanian crafters or museums or anything appropriate part of the profit.
Nothing new. The best profits are always made "on the shoulders of others", either by exploiting their ideas or labour. Best response: DON'T buy the copied stuff, support the originals. Even better, those garments should be copyrighted to be worn only by those ethnics in their region or on official outings. Like a trademarked uniform.
Okay but if anyone who isn't Bihor buys/wears authentic Bihor designs to support them, isn't that "cultural appropriation" as well....? This is such a slippery slope concept.
No, it’s not appropriation of any kind. Clothes are meant to be worn, they are utilitarian. There is nothing worse for any culture if it is locked in a dusty museum and restricted to a relatively small group of people. It is a quick way to be replaced by mainstream unified culture. Buying original clothes, jewelry, home stuff from their creators supports the community and local artists, promotes actual culture, raises the status of this culture (as it is not seen as some exotic stuff no one actually uses but something desirable, worth wearing, worth having in one’s life), also lets creators explore their culture further, develop it, put more money and time into improvements. Appropriation is what the Dior company did, hands down. A person who chooses to buy and wear original Bihor clothes does not appropriate anything and is not being “controversial” or “privileged”.
Load More Replies...What the fool Dior didn't count on was this blowing up in his face. Now people will be ignoring his line of clothes for the authentic clothes made by native craftspeople. Why buy an expensive knockoff when you can have REAL thing cheaper.
Goes to how the fashion world has run out of new ideas, so they copy from designs that are tried and true.
In the midst of all the outrage, I am wondering: How do we know that one of the designers on the Dior payroll isn't a Romanian from this region? Is it still stealing or cultural appropriation if some up and coming Romanian is using their own heritage to make a career splash?
Working for Dior requires handing the rights to all designs to the company. The company didn’t even bother to name the sources of their designer’s inspiration. I think it is unethical even if the designer is a Romanian.
Load More Replies...The original clothing on the people who developed it looks strong and proud. The tacky over-priced knock offs on the anemic-looking models looks ridiculous, as does most "haute couture". Just because something is expensive, doesn't make it attractive.
https://www.boredpanda.com/dior-copy-traditional-romanian-design-clothes/?cid=1
I am disgusted that Dior stole from my country. I am glad my people fought back.
Definition of steal stole play \ˈstōl\; stolen play \ˈstō-lən\; stealing intransitive verb 1 : to take the property of another wrongfully and especially as a habitual or regular practice 2 : to come or go secretly, unobtrusively, gradually, or unexpectedly
These todays creators of old times, taking from old times and even not acknowledging that....
That is great job! I know that some cultures do not want anyone else to wear their clothes - it is forbidden and 'disrespectful' also if those clothes are used very respectfully. So I am happy that the Bihors allow also other people to use their beautiful clothes. Some cultures have very great looking clothes and it is nice that everyone can wear those. :)
While these are not everyday attire, but worn mostly on special occasions (weddings, going to church, etc.), we do not have any spiritual connotations regarding these designs. (For example, it isn't like a war bonnet you would have to earn.) The designs show which ethnic group and region you're from and quite often shows your age and marital status as well. For example, you might have noticed that the women in the video have their hair covered. This is due to them being married. Nowadays the covering of the hair isn't a requirement, but older generations, especially in the villages tend to hold onto this tradition.
Load More Replies...Is that trademarked?.. If these were Japanese kimonos, would anyone be as pissed off?
Let me give you a small context. It pisses me off, because I was born as a member of one of the officially recognised 19 historical minority groups of Romania. I hold dual nationality. Yet when I moved abroad and had to register, the official flat out refused to register my Romanian citizenship saying I would never be employed with it on my records. And then these mighty fine Westerners come and suddenly we are good enough to steal from.
Load More Replies...come oooon, the romanians copied Bulgarian national clothes during the Ottoman rule and now they are mad at Dior for copping them. please. Just search Bulgarian National Clothes and check since when these are wore.
The oldest evidence of Bulgarian national garb are from before 3500 years.
Load More Replies...It is not Romanian, it is Hungarian. It is a traditional Hungarian embroidery form.
Ha, no. $ 30,000 for so-called haute-couture is actually a low price. Which only goes to show that some people don't know what to do with their money, while 80% of the population of this planet are living on less than $10 a day...
Load More Replies...Being proud of your ignorance doesn't make you "cool". It makes you ignorant.
Load More Replies...This is actual "cultural appropriation". There are so many examples of people getting up in arms about someone from one culture wearing something from another culture and claiming it is "appropriation" when it is clearly isn't. But actually saying "this is my original design" and not giving credit to the culture they derived it from is legit appropriation.
I'm as anti SJW as they come, but even I have to agree that this is actual, real cultural appropriation (never thought I'd write THAT sentence, haha). To make designs sort of in the ballpark is just fine, but some of these were damn near identical. It's exactly like all those threads where big companies do a series of ads where they obviously bite either a designer or photographer or whatever. In this case it's a whole selections of people instead of just one, but that doesn't change the fact it's beyond the pale.
Load More Replies...I just ordered a choker on bihorcouture.com and I'm really looking forward to getting it!! Love the website!
My mother is one of the artists that makes chokers for bihorcouture. I am not sure if yours will be made by her but I hope you enjoy it nonetheless because they are very well-crafted and beautiful :)
Load More Replies...I never understand why people buy 30,000 euros clothing. I know they have money, but what the purpose of those...
I used to work in South Ken, London, and I've seen my fair share of billionaires for whom 30,000 euros was small change... It just doesn't cross their mind that for the huge majority, this represents quite a lot of money...
Load More Replies...Think of all the cultures high fashion has ripped off and not paid d a penny to: native Americans, Caribbean islanders, Mexicans, South Americans, Canadian, etc. The list is endless.
I love what Beau Monde did to shed spotlight on Bihor, and my mother being one of the artists that creates these traditional chokers/jackets, bihorcouture.com really helped her get known and share her crafts :)
If the real estate listed on eBay is any guide, you could buy 5-10 houses in that area for the price of one of those couture jackets. Amazingly tone deaf and greedy of Dior not to credit the inspiration and kick some money their way.
Many years ago (40+ I think) we visited Romania, an exquisite country, magnificent lands, and truly delightful people. While there we purchased several blouses beautifully made and embroidered. I remember them very well, the fabric was whisper thin but obviously hand woven and very hardy, the embroidery so delicately and perfectly crafted. They still look as if they were purchased yesterday, still as beautiful, and treasured. That a design house thinks they can "copy" them is ludicrous. There is NO way to put into copied clothing the intricate designs, the artistic ability to use colors that otherwise would clash or the unique way Romanian traditional clothing is made to fit. Dior MUST step up and pay for their audacity to even THINK they could "create" copies!
If anyone is interested, the song is by a band called 'Subcarpati', and this particular piece is 'Original artizanat' (original handicraft). :)
I bet the clothes that are authentically made by Romanians are better quality anyway.
I don't really see this as cultural appropriation, seems more like typical greedy a******s stealing other people's ideas and not paying anyone for it.
That's exactly it. When you do it to an individual it's called "intellectual property theft" and when you do it to a whole community it's called "cultural appropriation"...
Load More Replies...There is no shade in being inspired there is a huge issue with not crediting who inspired you.
Simple solution: organize a boycott of all Dior products until they agree to compensate the Bihor community. They're a corporation, they only understand one thing: money.
This is cultural appropriation, no a Kardashian with Fulani braids...
This seems to be just the sort of thing that the EU has laws about. I'm surprised the Bihor have not filed a case in the courts.
It's not new: Mongolia, 1925 and Star Wars, 1999 1aa-5b4407...2d1b3e.jpg
Why does the woman in the video slam Trump? He didn't steal the design- I don't get that part. Is there some connection between this clothing and Trump?
Nothing, but the joke is that even they, in their remote village, have heard of Trump and don't like him or his policies... *captain obvious awaaaay*
Load More Replies..."There’s no schaden in any freude we might feel about the fact that the super-rich might have to pay a bit more for the ridiculous stuff they buy. The respectful solemnity with which designer clothes, luxury cars, extremely expensive watches and daft modern art works are viewed makes me well up with contempt. Whenever I see an advert for a designer watch, for example, I imagine all the stupid men looking at it, nodding and seriously muttering: “Nice watch”, aspiring to own it, or perhaps being able to buy it and add it to some prissy collection, and I am mystified at their certainty that this is a more noble use of their finite span than, say, a rampant heroin addiction." David Mitchell
wtf...where are the copyright laws when you need them? what a scandal... f**k you Dihor!
in this day and age, with computers and cameras EVERYWHERE how did Dior think they would get away with this? the should be forced to acknowledge the inspiration and either pay a fine or a percentage to the original creators.
I thought that cultural appropriation was something we were not supposed to do these days. Or did Dior not get the memo?
In fashion there 2 major seasons to release clothes, spring/summer and fall/winter. Pre-fall is kinda like a preview, like preseason basketball. (I'm a runway photographer)
Load More Replies...I am so made at these french thieves they probably ran out of ideas and decided to steal romanian clothing ideas that have been around for hundreds of years, and yet they don't even give us romanians credit on our invention. Like you get put in jail for plagiarism gosh i love dior and shopping from there but know i am sooooo mad!
The hidden truth: Anica from Bihor is working at Dior and she misses home:)))))
Weird outcry, the romanian designs aren't really romanian, in fact the origins of the motifs come regionally from all over central europe. The reason for this is the borders in the region moved around a lot and what is portrayed as "folklore dress" are in fact fairly contemporary designs coming from around the 1900s created for the ad hoc purpose of "national identity" when bright colored dyes became cheap and affordable to the masses. A peasant wouldn't have been able to afford indigo (imported from india prior to the textile revolution) to add blue to their clothes. The entire conversation is absurd because there's no real historical precedent - the costumes were merely a vast regional fashion trend at the time like empire line dresses or bonnets.
What makes me mad is that Dior simply steals from the Bihor culture, and gives nothing back. They are just greedy profiteers! And I bet far more fashion houses do the same thing.
I'd like to add, that the majority of the population of Bihar County was Hungarian for thousands of years, before theTrianon Treaty. So the traditional dress relates to the Hungarian culture much more than to the Romanian one... However, since 1920 Bihar County was given to Romania in Trianon Treaty, now everything is refered as Romanian... That is how things are going in human world... Just think on it!
I am gonna start shaming everyone who isn't french and wears a beret from now on
OMG can't just be all human and stop trying to seperate one another with this kind of debates . Fashion houses have always used traditional peasant clothes as inspiration . What is the problem really ? are they loosing business ?
Dior paid a tribute to the amazing craftsmanship of these (probably) women. Having that said: it's too literal. They should have done more to make it original. They could make up by paying Romanian crafters or museums or anything appropriate part of the profit.
Nothing new. The best profits are always made "on the shoulders of others", either by exploiting their ideas or labour. Best response: DON'T buy the copied stuff, support the originals. Even better, those garments should be copyrighted to be worn only by those ethnics in their region or on official outings. Like a trademarked uniform.
Okay but if anyone who isn't Bihor buys/wears authentic Bihor designs to support them, isn't that "cultural appropriation" as well....? This is such a slippery slope concept.
No, it’s not appropriation of any kind. Clothes are meant to be worn, they are utilitarian. There is nothing worse for any culture if it is locked in a dusty museum and restricted to a relatively small group of people. It is a quick way to be replaced by mainstream unified culture. Buying original clothes, jewelry, home stuff from their creators supports the community and local artists, promotes actual culture, raises the status of this culture (as it is not seen as some exotic stuff no one actually uses but something desirable, worth wearing, worth having in one’s life), also lets creators explore their culture further, develop it, put more money and time into improvements. Appropriation is what the Dior company did, hands down. A person who chooses to buy and wear original Bihor clothes does not appropriate anything and is not being “controversial” or “privileged”.
Load More Replies...What the fool Dior didn't count on was this blowing up in his face. Now people will be ignoring his line of clothes for the authentic clothes made by native craftspeople. Why buy an expensive knockoff when you can have REAL thing cheaper.
Goes to how the fashion world has run out of new ideas, so they copy from designs that are tried and true.
In the midst of all the outrage, I am wondering: How do we know that one of the designers on the Dior payroll isn't a Romanian from this region? Is it still stealing or cultural appropriation if some up and coming Romanian is using their own heritage to make a career splash?
Working for Dior requires handing the rights to all designs to the company. The company didn’t even bother to name the sources of their designer’s inspiration. I think it is unethical even if the designer is a Romanian.
Load More Replies...The original clothing on the people who developed it looks strong and proud. The tacky over-priced knock offs on the anemic-looking models looks ridiculous, as does most "haute couture". Just because something is expensive, doesn't make it attractive.
https://www.boredpanda.com/dior-copy-traditional-romanian-design-clothes/?cid=1
I am disgusted that Dior stole from my country. I am glad my people fought back.
Definition of steal stole play \ˈstōl\; stolen play \ˈstō-lən\; stealing intransitive verb 1 : to take the property of another wrongfully and especially as a habitual or regular practice 2 : to come or go secretly, unobtrusively, gradually, or unexpectedly
These todays creators of old times, taking from old times and even not acknowledging that....
That is great job! I know that some cultures do not want anyone else to wear their clothes - it is forbidden and 'disrespectful' also if those clothes are used very respectfully. So I am happy that the Bihors allow also other people to use their beautiful clothes. Some cultures have very great looking clothes and it is nice that everyone can wear those. :)
While these are not everyday attire, but worn mostly on special occasions (weddings, going to church, etc.), we do not have any spiritual connotations regarding these designs. (For example, it isn't like a war bonnet you would have to earn.) The designs show which ethnic group and region you're from and quite often shows your age and marital status as well. For example, you might have noticed that the women in the video have their hair covered. This is due to them being married. Nowadays the covering of the hair isn't a requirement, but older generations, especially in the villages tend to hold onto this tradition.
Load More Replies...Is that trademarked?.. If these were Japanese kimonos, would anyone be as pissed off?
Let me give you a small context. It pisses me off, because I was born as a member of one of the officially recognised 19 historical minority groups of Romania. I hold dual nationality. Yet when I moved abroad and had to register, the official flat out refused to register my Romanian citizenship saying I would never be employed with it on my records. And then these mighty fine Westerners come and suddenly we are good enough to steal from.
Load More Replies...come oooon, the romanians copied Bulgarian national clothes during the Ottoman rule and now they are mad at Dior for copping them. please. Just search Bulgarian National Clothes and check since when these are wore.
The oldest evidence of Bulgarian national garb are from before 3500 years.
Load More Replies...It is not Romanian, it is Hungarian. It is a traditional Hungarian embroidery form.
Ha, no. $ 30,000 for so-called haute-couture is actually a low price. Which only goes to show that some people don't know what to do with their money, while 80% of the population of this planet are living on less than $10 a day...
Load More Replies...Being proud of your ignorance doesn't make you "cool". It makes you ignorant.
Load More Replies...
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