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Designers consider children’s creativity a major source of inspiration and some companies can benefit from it. In making labels for all sorts of products, for instance. Initial trials have shown that both children and adults react faster and more warmly to labels created by kids. Children’s work is astonishingly varied, original and vivid. It radiates humor, gentle irony and an immediately perceptible positivity.

“Label things, not people”—that is the theme of a competition an art school in Kaunas, Lithuania, organized for school kids in the city. “Every year Lithuania has a ‘No Bullying’ week with a lot of public discussion about tolerance and knowing how to understand and accept different people even if they’re not like us,” says Jurgita Delonaitė-Meškienė from the art school, who came up with the initiative. “Our idea was to draw young people’s attention to this topic not by lecturing them, but in a creative way, so we invited children to freely illustrate the core idea.”

More info: kamdaile.lt

#1

Do Not Be Afraid To Be Yourself

Do Not Be Afraid To Be Yourself

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The competition’s initiator invited all kids in the metropolitan area to participate and also put together a jury of well-known Lithuanian artists and designers. A total of 112 children took part in the competition. From among their submissions, the jury selected 40 winning works.

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Dandelion Milk

Dandelion Milk

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Black Tea With Lemon

Black Tea With Lemon

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#4

Cherry Juice

Cherry Juice

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#5

Honey

Honey

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Even more of the submissions were labels for products thought up by the children themselves. Among the most popular were juices, ice cream, honey and a variety of sweets. In naming products, the kids showed a remarkable sense of humor and inventiveness: “Hornets’ Nest Honey”, “Sweet and Sour Teachers’ Apples”, “Dandelion Milk Straight from Lithuania’s Fields!”, “Cactus Juice”, “Curly Popcorn”, “Happy Juice”, “Lemon Marmalade”, “Happy Tomato Juice”, “Angry Peppers”, “Happy Tomatoes”, “Rose Honey”, “Bunny Ice Cream”, “Jolly Ice Cream”, “Sweet Honey”, “The Most Delicious Honey – Only Here”, “Puffy-cheek Tomato Juice”, “Space Juice”, “Big-eyed Ice Cream”, “Heart Like a Berry”.

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#6

Connection

Connection

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#7

Humans Don't Need Labels

Humans Don't Need Labels

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Label and packaging manufacturer Aurika was impressed by the submissions and printed the labels that participants had created for presentation to the children themselves and for a display in the courtyard of the art school.

“We were impressed by the sincerity and artistry of the labels that the school children created. These works could absolutely be successfully used for real products since the labels immediately catch your eye and advertise the chosen products extremely well,” said Justas Ivanauskas, representative of Aurika. “We plan to make this type of initiative an ongoing tradition since we believe manufacturers will be interested in child-designed labels and use them for their products.”

#8

We're All Humans

We're All Humans

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#9

Jasmine Tea For Relaxation

Jasmine Tea For Relaxation

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We are sharing the winning entries from the competition and would like to know your opinion: which of them would be most suitable for real products?

#10

Chocolate Pudding

Chocolate Pudding

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#11

Be Like Bear With Disco Headphones

Be Like Bear With Disco Headphones

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#12

Dialogue

Dialogue

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#13

Strawberry Milk

Strawberry Milk

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#14

Food Is Love

Food Is Love

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#15

Monopoly

Monopoly

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#16

Hornet's Nest

Hornet's Nest

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#17

Just An Attitude

Just An Attitude

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#18

Rainbow Chips With Fruit Flower

Rainbow Chips With Fruit Flower

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#19

Cactus Juice

Cactus Juice

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#20

Curly Popcorn

Curly Popcorn

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#21

It's Fun Juice

It's Fun Juice

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#22

Teachers Apple

Teachers Apple

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#23

Heart Like A Berry

Heart Like A Berry

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#24

Horsepower Chips

Horsepower Chips

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#25

Lemon Marmalade

Lemon Marmalade

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#26

Read Hear Dye

Read Hear Dye

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#27

Small But Mighty

Small But Mighty

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#28

Social Loneliness

Social Loneliness

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#29

Something Sweet For Every Monday

Something Sweet For Every Monday

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#30

No Name

No Name

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#31

Support

Support

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#32

The Perfume

The Perfume

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#33

The Tea Of Friendship

The Tea Of Friendship

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#34

Pink Elephants

Pink Elephants

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#35

The Dance

The Dance

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