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Software Developer Shames Airlines With New Website After Girlfriend’s Luggage Goes Missing
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Software Developer Shames Airlines With New Website After Girlfriend’s Luggage Goes Missing

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After a woman lost her luggage on a low-cost Spanish airline, her boyfriend, Pieter Levels, a software developer, promised to take revenge in a way only a man of his talents could.

The entrepreneur created a website called luggagelosers.com, a platform created to shame irresponsible airlines and increase accountability when it comes to protecting the belongings of their passengers.

Highlights
  • The website, luggagelosers.com, ranks airlines based on lost luggage incidents.
  • The developer's motivation came after his girlfriend's luggage was lost on a trip from Lisbon to Barcelona.
  • British Airways leads with the most lost bags; Iberia tops the list as the biggest 'luggage loser.'

The site provides a live ranking of services organized by how much luggage they lose. This, the developer hopes, will help people make more informed decisions and will force these airlines to improve moving forward.

RELATED:

    A Software Developer created a website to shame airlines for their poor handling of passengers’ belongings after his girlfriend lost a valuable suitcase

    Image credits: tippapatt (Not the actual photo)

    On June 21, 2024, Pieter Levels’ girlfriend lost her belongings after taking a trip from Lisbon to Barcelona on the Spanish carrier Vueling. Her lost suitcase had to be sent to Austin, Texas, where the couple flew afterward, only for it to get mixed up between airports and hotels again, never reaching its destination.

    The frustrating experience motivated Levels to turn a negative experience into a positive one by creating a tool that would help other travelers make more informed decisions when booking flights. He did this by ranking airlines based on the likelihood of the passenger’s luggage getting lost.

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    Image credits: levelsio

    The website uses a combination of criteria to determine the airline’s ranking.

    First, there’s the number of bags lost in the last 30 days, with British Airways leading by 306,374 user belongings lost at the time of writing.

    Second, there’s the number of registered complaints during the same timeframe. This time, British Airways and Delta Air share the top spot, with 395 complaints each.

    Third, it takes into account information taken from social media by scouring the internet for people talking about their lost luggage and cross-referencing it with data from the airlines themselves in order to accurately estimate the likelihood of the passengers’ belongings getting lost.

    Finally, by combining all of the above and taking into account airline size differences, each provider gets assigned a probability score.

    Spain, the United Kingdom, and India are among the top contenders for having the worst airlines, airports, and overall handling of travelers’ belongings

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    Image credits: levelsio

    At the time of writing, the biggest “luggage loser” is the Spanish airline Iberia, followed closely by Air India and Canadian Westjet Airlines.

    Conversely, the biggest “luggage winners” are Japan Airlines, Indonesian Lion Air, and Brazilian airline Azul.

    The site also offers rankings for airports, with London having three of its stations, Heathrow, Stansted, and Gatwick, in the top five.

    As for countries, the top five are India, with a 1 in 17 chance of losing your belongings, followed by Spain and Kenya.

    “Nice launch, almost 10,000 people have seen Luggage Losers today!” Levels wrote as he reported a successful launch of the service back on June 30th, 2024. 

    Airlines wanting to cut costs on staff, the creator of the site argues, is the main reason behind them losing, and later selling, passengers’ precious items

    Image credits: Luggage Losers

    For the developer, the reason behind the growing amount of luggage being lost is due to the airlines underpaying the staff in charge of handling travelers’ belongings at all stages in an effort to cut costs.

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    “Airports and airlines, especially in the US and Europe, are trying to maximize the amount of flights they can operate while minimizing the cost,” he stated. “Part of that is underpaying the people handling your luggage.”

    “Because they don’t want to pay more, there’s a shortage of people who want to do those jobs, and the quality of the people remaining to do those jobs is low,” he continued. “At the same time the load on airlines and airports has never been so high. That’s why luggage handlers will cut corners and might wrongly tag your luggage.”

    Image credits: Miguel Ángel Sanz

    Levels continues by revealing an even more concerning statistic. Turns out that airlines might be selling your lost belongings to strangers. 

    Image credits: Luggage Losers

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    Image credits: efired

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    “Lost luggage that is unclaimed is auctioned off to strangers. But ‘unclaimed’ is a subjective term here. If the airline does not have the staff to actually get your luggage back to you, they’ll consider it as ‘unclaimed’ after 21 days.” He explains, adding that even if there’s a 60-day limit for them to hold onto your luggage, no legal requirement obligates them to do so.

    This phenomenon was confirmed in May 2024 after a woman sparked outrage online by uploading an “unboxing” video of someone else’s lost luggage, which she had bought on one of the aforementioned auctions from Heathrow Airport (ranked first for lost items on the site) for just £80.

    Users on X congratulated the developer on his invention, sharing their own recommendations and experiences with lost belongings on flights

    Image credits: Luggage Losers

    After the software developer shared his girlfriend’s experience, users joined in to share their own grievances dealing with lost belongings at airports, further motivating him to create luggagelosers.com.

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    “Air Canada lost my snowboard luggage for 2 days. I had an AirTag and could see that it was in terminal E at Boston airport and I also had a picture of the luggage,” shared one user.

    Image credits: aerogondo

    “Standard operating procedure in Barcelona airport. Baggage handling there is insane,” said another.

    “Vueling also lost my luggage 2 years ago. Never found it again and only got a couple of hundred euros back after hiring a lawyer,” commented a fellow victim of the Spanish airline.

    Image credits: Luggage Losers

    “AirTags have really wrecked the airline’s narrative around luggage. Before, they could always blame someone else, but now it’s clear that they just screw up all the time,” argued another, pointing to one of the tools the developer uses to track lost items.

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    Abel Musa Miño

    Abel Musa Miño

    Writer, BoredPanda staff

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    Abel is a journalist at Bored Panda. Born in Santiago, Chile, he holds a Bachelor's degree in Communication and a diploma in International Relations. In his spare time, you can find him tinkering with his motorbike, playing with his dog, or reading a good novel.

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    Abel Musa Miño

    Abel Musa Miño

    Writer, BoredPanda staff

    Abel is a journalist at Bored Panda. Born in Santiago, Chile, he holds a Bachelor's degree in Communication and a diploma in International Relations. In his spare time, you can find him tinkering with his motorbike, playing with his dog, or reading a good novel.

    Karina Babenok

    Karina Babenok

    Author, BoredPanda staff

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    As a visual editor in the News team, I look for the most interesting pictures and comments to make each post interesting and informative through images, so that you aren't reading only blocks of text. I joined Bored Panda not that long ago, but in this short amount of time I have covered a wide range of topics: from true crime to Taylor Swift memes (my search history is very questionable because of that).In my freetime, I enjoy spending time at the gym, gaming, binging Great British Bake Off and adding yet another tattoo artist that I would love to get a tattoo from to my pinterest board.

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    Karina Babenok

    Karina Babenok

    Author, BoredPanda staff

    As a visual editor in the News team, I look for the most interesting pictures and comments to make each post interesting and informative through images, so that you aren't reading only blocks of text. I joined Bored Panda not that long ago, but in this short amount of time I have covered a wide range of topics: from true crime to Taylor Swift memes (my search history is very questionable because of that).In my freetime, I enjoy spending time at the gym, gaming, binging Great British Bake Off and adding yet another tattoo artist that I would love to get a tattoo from to my pinterest board.

    What do you think ?
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    JLo
    Community Member
    5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Keep in mind that if you have to run to make a connecting flight, your luggage will not make the connecting flight. Try to leave a couple hours gap between connections so that if the first flight is delayed, your luggage still has time to make the connection.

    Bec
    Community Member
    5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    My bag didn't make it after a connection, ok I reported it missing and went on to my hotel. Then I get an accusatory call from the airline that my bag is in a random city with no tag on it - hmmm I wonder what happened to the tag, maybe one of your employees saw the bag did not go to the right place and tore the tag off rather than deal with it. It took them forever to courier it over to the hotel. When they located my colleague's bag she told them to just hold it at the airport and we would come get it, and they gave her a voucher for the trouble!

    Load More Replies...
    Mimi La Souris
    Community Member
    5 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    how can a company lose luggage with all the technology available today (bar codes, QR code, trackers...)? a big change and a lot of work to do there.

    Janelle Collard
    Community Member
    Premium
    5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    First: don't buy expensive suitcases, etc., that have to be checked. Second: Anything important: keep it with you. Third: Invest in AirTags or similar. Fourth: If you fly on the cheapie airlines, prepare to have your luggage lost. If anyone has other suggestions, please share. :) Fly safe out there!

    Load More Comments
    JLo
    Community Member
    5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Keep in mind that if you have to run to make a connecting flight, your luggage will not make the connecting flight. Try to leave a couple hours gap between connections so that if the first flight is delayed, your luggage still has time to make the connection.

    Bec
    Community Member
    5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    My bag didn't make it after a connection, ok I reported it missing and went on to my hotel. Then I get an accusatory call from the airline that my bag is in a random city with no tag on it - hmmm I wonder what happened to the tag, maybe one of your employees saw the bag did not go to the right place and tore the tag off rather than deal with it. It took them forever to courier it over to the hotel. When they located my colleague's bag she told them to just hold it at the airport and we would come get it, and they gave her a voucher for the trouble!

    Load More Replies...
    Mimi La Souris
    Community Member
    5 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    how can a company lose luggage with all the technology available today (bar codes, QR code, trackers...)? a big change and a lot of work to do there.

    Janelle Collard
    Community Member
    Premium
    5 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    First: don't buy expensive suitcases, etc., that have to be checked. Second: Anything important: keep it with you. Third: Invest in AirTags or similar. Fourth: If you fly on the cheapie airlines, prepare to have your luggage lost. If anyone has other suggestions, please share. :) Fly safe out there!

    Load More Comments
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