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Dear Humans, Let’s Not Be The Virus
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Dear Humans, Let’s Not Be The Virus

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Joining forces, photographer Waleed Shah, sukoun° identity studio, and UAE based thought-evoking apparel line, exhale, has launched a pledge campaign titled #CompassionisContagious in a bid to promote unity during the current pandemic.

We urge the community to unite and partake in an anti divide-and-conquer strategy to eliminate racial discrimination, promote self-awareness of one’s actions, thoughts and their impact on the community during the rise of COVID-19.

“The aim is to highlight and emphasize that we are currently dealing and adapting to all that is going on in the world as a collective,” explains Nawal El Masri, Founder and Director of exhale. “The #CompassionIsContagious Campaign promotes unity as the key to solving a crisis. But this does not only resonate with the pandemic — it should be our everyday understanding. We are experiencing life as a single unit, no matter our ethnicity, our culture and our background; that we are nobody to judge, to discriminate, seclude or behave in any way that is not human. We are endowed with multiple human elements such as intuition, emotion, feeling and connecting, which many of us forget to tap into. The aim is to awaken your most basic human elements in order to come together during a challenging time.”

Teaming up with sukoun° identity studio and photographer Waleed Shah, the campaign, which sheds light on the phrases ‘COMPASSION IS CONTAGIOUS’ and ‘let’s not be the virus’, conveys varied positive perspectives on unity.

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“At a time like this, we felt the need to remind people of our true identity, one that is not classified by race, age or class but rather the emotional trait of compassion,” add Mohammed Abualqumssan and Noor Ali, Creative Director and Art Director at sukoun° identity studio respectively. “For us as visual creatives, we were keen on working with like-minded individuals to help spread a message that resonates with us all — come together for the better.”

“As human beings, it’s easy for us to be fooled by appearances, but difficult to have our minds and hearts open to see what truly matters in this world,” says Noor. “Our differences is what brings us together and compassion is the bloodline that will keep us together for years to come.”

“We wanted to involve the youth to take the lead in this conversation, as they are the true seeds of change” adds Mohammed Abualqumssan.

“Coming together with Nawal, Mohammed and Noor for this campaign was a no-brainer, especially since this campaign empathizes with one and all,” comments photographer Waleed Shah, whose ‘Rock Your Ugly’ photo series has garnered nation-wide attention highlighting individuals and their acceptance of their most prized flaws. “This virus doesn’t discriminate. It has no racial, political, or gender bias. Let’s recognize that, adapt its very strategy and come together as humans to help combat its severity.”

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More info: waleedshah.ae

Compassion is Contagious

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Waleed Shah

Waleed Shah

Author, Community member

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Photographer | Creative Thinker | Entrepreneur Hi there. So you’ve made it this far and want to know a little about me. You’re probably expecting some really well thought out tagline about how I can bring your vision to life at a reasonable budget, right? Well, that doesn’t do much, so let me tell you my story. I live in the United Arab Emirates, born and raised here actually. The first thing everyone asks is usually where I’m from and I never answer that on our first date. I might tell you over a cup of coffee later though. I’m a Chemical Engineer by education, started my career working in the oil industry and slowly discovered my love for photography. I’ve had the opportunity to work with the finest establishments in the entertainment industry, talented local artists and international legends passing through the UAE, and some of the coolest fashion brands out here. I hate to name drop in conversation so there’s a client list on my home page. My journey got recognised by Fujifilm Middle East and I am honoured to call myself an Official Fuji-X-Photographer. That’s me in a nutshell. I do urge you to get in touch with me regardless of how big or small your project is or even if you’ve just got an idea that you want to kick around. I’d love to talk.

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Waleed Shah

Waleed Shah

Author, Community member

Photographer | Creative Thinker | Entrepreneur Hi there. So you’ve made it this far and want to know a little about me. You’re probably expecting some really well thought out tagline about how I can bring your vision to life at a reasonable budget, right? Well, that doesn’t do much, so let me tell you my story. I live in the United Arab Emirates, born and raised here actually. The first thing everyone asks is usually where I’m from and I never answer that on our first date. I might tell you over a cup of coffee later though. I’m a Chemical Engineer by education, started my career working in the oil industry and slowly discovered my love for photography. I’ve had the opportunity to work with the finest establishments in the entertainment industry, talented local artists and international legends passing through the UAE, and some of the coolest fashion brands out here. I hate to name drop in conversation so there’s a client list on my home page. My journey got recognised by Fujifilm Middle East and I am honoured to call myself an Official Fuji-X-Photographer. That’s me in a nutshell. I do urge you to get in touch with me regardless of how big or small your project is or even if you’ve just got an idea that you want to kick around. I’d love to talk.

Vėjūnė Rimašiūtė

Vėjūnė Rimašiūtė

Author, Community member

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Vėjūnė is a community manager who helps artists all over the world introduce their artwork to Bored Panda readers and in that way, become more popular. Since she was always fascinated by the art world, she studied Culture Management and Cultural Policy at Vilnius Academy of Arts where she expanded her knowledge about it. Now she's using all this knowledge to showcase its beauty and help others dive into the fascinating world of art.

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Vėjūnė Rimašiūtė

Vėjūnė Rimašiūtė

Author, Community member

Vėjūnė is a community manager who helps artists all over the world introduce their artwork to Bored Panda readers and in that way, become more popular. Since she was always fascinated by the art world, she studied Culture Management and Cultural Policy at Vilnius Academy of Arts where she expanded her knowledge about it. Now she's using all this knowledge to showcase its beauty and help others dive into the fascinating world of art.

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