Santa Claus has had quite a few look changes throughout history before he became the jolly, chubby guy with the red suit and white beard that we all are familiar with today. His name originated from a 4th-century saint, St. Nicholas, who was known for secret gift-giving.

He would put coins in shoes and give dowries to poor girls so they could marry instead of having a miserable life. He was also imagined to ride above rooftops on a white horse and had helpers who would listen if children were bad or good.

Around the 15th century, the figure of Father Christmas emerged in England’s folklore. But he typically brought the spirit of good cheer to the festivities and wasn’t known to bring gifts to children.

It was only in the 19th century when this idea reached America, where the guy became Santa Claus. However, he was still shown as a religious figure—thin, bald, barefoot, dressed with a robe and halo above his head.

As the years went by, more was added to the Santa Claus legend. In 1863, cartoonist Thomas Nast defined the current Santa Claus look in a Harper's Weekly issue. His illustrations became so popular that he is now credited as the person who created the modern image of Santa. Nast continued drawing him for the next 30 years, changing his coat colors from green, blue and tan to the classic red Santa sports today.

From there on, Coca-Cola greatly contributed to the popularization of Santa Claus. “People loved the Coca-Cola Santa images and paid such close attention to them that when anything changed, they sent letters to The Coca-Cola Company. One year, Santa's large belt was backwards (perhaps because Sundblom was painting via a mirror). Another year, Santa Claus appeared without a wedding ring, causing fans to write asking what happened to Mrs. Claus,” the company writes on their official website. 

Nowadays, Santa Clause brings joy and happiness to children during the festive season. Well, at least to 85% of those who believe in him. The children who think to be Santa Claus real experience magic and wonder and learn values of generosity, kindness, and selflessness.

“Believing in Santa offers children hope, and many stories about Santa teach positive messages about kindness, acceptance and giving. Believing can also motivate children to continue to improve behaviors,” says Dr. Bethany Cook, a licensed clinical psychologist.