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Our world is so saturated with logos, ads, and brands that it is really difficult to show anything new, especially in advertising. People are becoming more and more indifferent to marketing campaigns. So, marketers are left with two choices: push the boundaries with even stronger messages on their billboard adverts (and probably get banned) or come up with some new ground-breaking ideas. A good way to start with a guerilla marketing campaign is by finding original places to advertise – like… an elevator.
An elevator? Yes, according to statistics, the average number of riders in a high-rise building is 500 people per day [1]. Ambient advertising such as this cannot be turned off like tv ads and they’re often viewed more than once a day by some people. Some experts even say that elevator advertising reduces vandalism in elevators by giving riders something to enjoy between floors.
Well, we can definitely enjoy these funny adverts too. Let’s put the theory aside and jump straight into these 20 creative elevator ad examples. From the clever advertising for gyms and weight loss to awareness campaigns for social issues, it seems the elevator is an excellent canvas for whatever message you’re putting out. Let the inspiration be with you, panda friends!
RELATED:
1. Great Lakes Science Center
Advertising Agency: Brokaw, Cleveland, USA
2. Durex Funny Advert: Better Shape, Better Sex
3. Creative Advertising For Shaving
Advertising Agency: Ponto de Criacao, Brazil
4. Superman, The Movie
Advertising Agency: JWT, Brazil
5. Folliderm: Bald Man Elevator Ad
Advertising Agency: Sorento Healthcare Communications, Mumbai, India
6. Fiat Punto: Elevator Parking Sensor
Advertising Agency: Giovanni + DraftFcb S?o Paulo, Brazil
7. Gold’s Gym Advert
Advertising Agency: Quadrant Communications ltd
8. Swiss Skydive: Freefall
Advertising Agency: Wirz/BBDO, Switzerland
9. Bacel Awareness Campaign: Take Action. Love Your Heart
Advertising Agency: Lowe, Istanbul, Turkey
10. Snuff Clothing
Advertising Agency: Uncle Grey, Oslo, Norway
11. Sabina Stobrawe: Funny Ad For Divorce
Advertising Agency: g k k DialogGroup, Frankfurt, Germany
12. Shams Taekwondo School
Advertising Agency: JWT, Manama, Bahrain
13. Fitness Company Slim Elevator Ad
Credits: Publicis
14. Plastic Surgery Clinic: Be Born Again
15. Funny Advert To Wake Up
16. Gold’s Gym Advert: Overweight
Advertising Agency: PragmaDDB
17. Witness Against Torture: Awareness Campaign
Advertising Agency: TBWARAAD, Dubai, UAEAdvertising
18. Consol Energy
Agency: Blattner Brunner, Pittsburgh, USA
19. Cool Coca-Cola Zero Ambient Advert
Advertising Agency: DCS/Porto Alegre, Brazil
20. Fifa World
21. Elevator Ad: Sport Batel
Advertising Agency: Fuego Comunicao Criativa, Brazil
What do you think ?
Annie Zeng 2 years ago
This is Annie from IDP Electronics, we are a professional supplier for digital signage since 2004.(Including: Elevator Multimedia Digital Display Display System for lift lobbies) IDP Electronics with our own factory and R&D team, If you work us, I believe that we can be your reliable supplier. Web: www.szidp.com E-mail: annie@szidp.com
The Lost Kin 2 years ago
Wow. 11 years ago. The watermark was a lot different. I don't know why I'm posting this...
Thegreatcountryofverden 6 years ago
Most of these would make me just wait for a lift without that ad that would never come.
Annie Zeng 2 years ago
This is Annie from IDP Electronics, we are a professional supplier for digital signage since 2004.(Including: Elevator Multimedia Digital Display Display System for lift lobbies) IDP Electronics with our own factory and R&D team, If you work us, I believe that we can be your reliable supplier. Web: www.szidp.com E-mail: annie@szidp.com
The Lost Kin 2 years ago
Wow. 11 years ago. The watermark was a lot different. I don't know why I'm posting this...
Thegreatcountryofverden 6 years ago
Most of these would make me just wait for a lift without that ad that would never come.
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