Our world is so saturated with logos, ads, and brands that it is really difficult to show anything new, especially in advertising. People are becoming more and more indifferent to marketing campaigns. So, marketers are left with two choices: push the boundaries with even stronger messages on their billboard adverts (and probably get banned) or come up with some new ground-breaking ideas. A good way to start with a guerilla marketing campaign is by finding original places to advertise – like… an elevator.

An elevator? Yes, according to statistics, the average number of riders in a high-rise building is 500 people per day [1]. Ambient advertising such as this cannot be turned off like tv ads and they’re often viewed more than once a day by some people. Some experts even say that elevator advertising reduces vandalism in elevators by giving riders something to enjoy between floors.

Well, we can definitely enjoy these funny adverts too. Let’s put the theory aside and jump straight into these 20 creative elevator ad examples. From the clever advertising for gyms and weight loss to awareness campaigns for social issues, it seems the elevator is an excellent canvas for whatever message you’re putting out. Let the inspiration be with you, panda friends!

1. Great Lakes Science Center

Advertising Agency: Brokaw, Cleveland, USA

2. Durex Funny Advert: Better Shape, Better Sex

3. Creative Advertising For Shaving

Advertising Agency: Ponto de Criacao, Brazil

4. Superman, The Movie

Advertising Agency: JWT, Brazil

5. Folliderm: Bald Man Elevator Ad

Advertising Agency: Sorento Healthcare Communications, Mumbai, India

6. Fiat Punto: Elevator Parking Sensor

Advertising Agency: Giovanni + DraftFcb S?o Paulo, Brazil

7. Gold’s Gym Advert

Advertising Agency: Quadrant Communications ltd

8. Swiss Skydive: Freefall

Advertising Agency: Wirz/BBDO, Switzerland

9. Bacel Awareness Campaign: Take Action. Love Your Heart

Advertising Agency: Lowe, Istanbul, Turkey

10. Snuff Clothing

Advertising Agency: Uncle Grey, Oslo, Norway

11. Sabina Stobrawe: Funny Ad For Divorce

Advertising Agency: g k k DialogGroup, Frankfurt, Germany

12. Shams Taekwondo School

Advertising Agency: JWT, Manama, Bahrain

13. Fitness Company Slim Elevator Ad

Credits: Publicis

14. Plastic Surgery Clinic: Be Born Again

15. Funny Advert To Wake Up

16. Gold’s Gym Advert: Overweight

Advertising Agency: PragmaDDB

17. Witness Against Torture: Awareness Campaign

Advertising Agency: TBWARAAD, Dubai, UAEAdvertising

18. Consol Energy

Agency: Blattner Brunner, Pittsburgh, USA

19. Cool Coca-Cola Zero Ambient Advert

Advertising Agency: DCS/Porto Alegre, Brazil

20. Fifa World

21. Elevator Ad: Sport Batel

Advertising Agency: Fuego Comunicao Criativa, Brazil

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