Sid is a creative professional who has been in the entertainment industry her entire life; she has over 30 years of professional experience in design and production. Sid has worked in every aspect of the business, from theatre to rock and roll, television to corporate events.

She has toured the world as a Lighting Designer for several musical acts, including Lou Reed, and spent six years as the Art Director for MTV’s Times Square studios. For the past 15 years she has been firmly ensconced in the world of corporate events exercising all of her talents simultaneously: Set Design, Graphic Design, Video Production, Creative Direction & Management.