A supply of something fresh & fun that maintains imagination & originality above all else since 1999!

Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd.

His aim was to create an exceptional offering of fashion shoes with the emphasis on fun, funky Irregular designs.

With parents as designers of creative shoes in the 70’s & 80’s Dan had a taste for footwear at an early age.