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'Pedigree' Ads Show Life Is Better With A Dog By Adding Them In People's Pics

Most of us know how awesome doggos are. Having adorable dogs in your life or just being near one lifts up our mood and makes us smile. So it’s no wonder that when it comes to fighting loneliness, there are plenty who suggest getting a pet dog (or two, or three) to keep the blues at bay.

The dog food company Pedigree is known for its ad campaigns that focus on the positive sides of dog adoption and highlighting how having a canine in your life helps you to be the best version of yourself.

In short, doggos = good; more doggos = better. And that’s the kind of mathematics most of us can get behind.

More info: Pedigree.com | Facebook | Instagram | Twitter | YouTube

When your kids leave home, replace them

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Will Bailey

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Will Bailey

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Will Bailey

The idea behind these creative ads that good boys help fight loneliness isn’t something theoretical or said just to sell more dog food. Some scientists have found links between owning a pet and feeling more buoyant and less depressed or anxious.

HelpGuide explains that playing with cute dogs or cats calms and relaxes us and suggests that pet owners visit the doctor less often. What’s more, owning a pet such as a doggo helps you move and exercise more, which has obvious health benefits. Potentially, of course. You won’t get healthier if you feed your dog snacks and let it laze on your couch all day long.

A dog makes your life happier. Adopt

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Sao Paulo

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Sao Paulo

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Sao Paulo

Owning pets also makes you (potentially) more social: you meet other pet owners in parks and elsewhere. Naturally, you start talking. About their doggo. About your doggo. About the weather. About yesterday’s weather. What you’re having for tea today. You know, the important stuff in life.

A dog changes the way you think about someone

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Rafael Pinho

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Rafael Pinho

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: Rafael Pinho

Furthermore, taking care of pets creates structure in your life because you have to feed them at the same time every day. Not to mention going for walkies. And watching your favorite TV show on Netflix and chilling under a warm blanket together. However, some researchers believe that it’s not yet possible to establish a direct correlation between pet ownership and better psychological health: the benefits are there, but they’re not as big as we’d like to think.

Company for the rest of the year. Adopt

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: www.instagram.com

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: www.instagram.com

Most senior adults only receive the visit of their families for important dates, like on their birthdays or Christmas. We want to change it by adopting a dog, so they could be in companionship all the rest of the year, all the time.

Get adopted

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: www.bbdo.com

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: www.bbdo.com

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: www.bbdo.com

No one misses you as much as your dog

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: www.instagram.com

Ad Campaigns Tell How A Dog Can Transform A Person's Life (16 Pics)

Image credits: www.instagram.com

Here’s one of Pedigree’s ad videos

1.6Mviews

Storytelling, journalism, and art are a core part of who I am. I've been writing and drawing ever since I could walk—there is nothing else I'd rather do. My formal education, however, is focused on politics, philosophy, and economics because I've always been curious about the gap between the ideal and the real. At work, I'm a Senior Writer and I cover a broad range of topics that I'm passionate about: from psychology and changes in work culture to healthy living, relationships, and design. In my spare time, I'm an avid hiker and reader, enjoy writing short stories, and love to doodle. I thrive when I'm outdoors, going on small adventures in nature. However, you can also find me enjoying a big mug of coffee with a good book (or ten) and entertaining friends with fantasy tabletop games and sci-fi movies.

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Fascinated by music, movies and sitcoms, I'm passionate about social media and can't live without the internet, especially for all the cute dog and cat pictures out there. I wish the day had about 40 hours to be able to do everything I want.

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I joined Bored Panda as an image editor back in 2014, during its early stages. It's been quite a journey since then! Over time, I transitioned through different roles until I eventually became the Content Lead. In this position, I now oversee the creation of the viral content published here on Bored Panda. While my primary focus lies in raising awareness about important social issues like gender and race equality, as well as mental health topics, I also enjoy sharing lighter content, such as memes, cat images and intriguing world curiosities. Outside of work, you'll likely find me engaged in one of five activities: planning a vacation, browsing thrift stores, experimenting in the kitchen, watching movies, or spending quality time with my two cats.

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As a Visual Editor at Bored Panda, I indulge in the joy of curating delightful content, from adorable pet photos to hilarious memes, all while nurturing my wanderlust and continuously seeking new adventures and interests—sometimes thrilling, sometimes daunting, but always exciting!

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What do you think ?

POST

Jason Pabst 5 years ago

Pedigree is dangerous trash food for a loved dog.

47points

NotMe 5 years ago

Oh thank god someone said it. The campaign is alright, but Pedigree is no-no.

28points

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Craymoss 4 years ago

YES. The campaign is beautiful. The company’s product? Fugly.

3points

sharron lynn parsons 4 years ago

Getting pet food, read the label, and do research, I did get good information from my pet store, it's not easy and I want quality food for my fur babies, unfortunately, we can''t trust all companies, and now we are paying more attention to our food, as we learn about additives that can be harmful, too many chemicals etc; etc !!!

2points

deanna woods 5 years ago

I never had a pet growing up and I still don't, but in my apartment complex we have a bunch of stray cats and it kind of makes me happy when I come home from work or go to leave in the morning and see them laying on my porch. To me, that means they trust me enough and comfortable enough to relax there. I think pets are a good thing to have because when you are young, they teach you to respect life and when you are older, they offer companionship.

31points

Ruma Walker 4 years ago

Having a pet is a wonderful thing, especially as a child. I grew up with dogs and cats (we had always at least 2 dogs and 3-4 cats around) and I cannot imagine having had it any other way. Because it taught me love, kindness and compassion - not just to animals but also to people. And it bought tons of joy along the way :)

3points

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Stille20 5 years ago

Ummmm.... some of those are kind of messed up... the guy with a stick? The dog didn't change him from an attacker to a nice person. The guy on the ledge? Not cool.

10points

Dave P 5 years ago

I think the context of the guy with the stick that in the first he is an attacker and in the second he is playing with the dog, the purpose of the stick has changed. And the second one is he is going from suicide to rescuing the dog, both are about changed perspective, look closer at the intention it is portraying .

12points

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Load More Comments

POST

Jason Pabst 5 years ago

Pedigree is dangerous trash food for a loved dog.

47points

NotMe 5 years ago

Oh thank god someone said it. The campaign is alright, but Pedigree is no-no.

28points

Load More Replies...

Craymoss 4 years ago

YES. The campaign is beautiful. The company’s product? Fugly.

3points

sharron lynn parsons 4 years ago

2points

deanna woods 5 years ago

31points

Ruma Walker 4 years ago

3points

Load More Replies...

Stille20 5 years ago

Ummmm.... some of those are kind of messed up... the guy with a stick? The dog didn't change him from an attacker to a nice person. The guy on the ledge? Not cool.

10points

Dave P 5 years ago

12points

Load More Replies...

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'Pedigree' Ads Show Life Is Better With A Dog By Adding Them In People's Pics

When your kids leave home, replace them

A dog makes your life happier. Adopt

A dog changes the way you think about someone

Company for the rest of the year. Adopt

Get adopted

No one misses you as much as your dog

Here’s one of Pedigree’s ad videos

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