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Burger King Comes After McDonald’s Happy Meal By Releasing The Real Meal
Recently Burger King released a new promotion campaign introducing their new product the ‘Real meal’. This brand new addition to the menu not only picks at Mcdonald’s Happy Meal but also delivers an important message about depression. While it’s unexpected to see fast-food giant speaking up about these issues, they try to spread mental health awareness with the message “No one is happy all the time and that’s okay”.
The company teamed up with Mental Health America to and released new meals which come in a variety of different moods. The goal is to encourage people not to keep their mental health issues to themselves and speak up about their emotions.
Image credits: mnmtwinz
The Real Meal come in 5 different moods: Pissed Meal (mad), Blue Meal (sad), Salty Meal (bitter), YAAAS Meal (excited), and DGAF Meal (Don’t give a f***). The box includes a standard Whopper, fries and a drink.
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Blue Meal represents sadness
They are rolling out in a few major U.S. cities, including Seattle, New York, Los Angeles, Austin, and Miami. Unlike Happy Meals, Real Meals don’t come with a toy, because they are targeted to the older audience.
Pissed Meal represents anger
“While not everyone would think about pairing fast food and mental health, MHA believes in elevating the conversation in all communities in order to address mental illness Before Stage 4, ” said Paul Gionfriddo, the president and CEO of MHA.
Salty Meal represents bitterness
“By using its internationally-known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion – and letting its customers know that is OK to not be OK,” the CEO added.
Yaaas Meal represents excitement
While the promotion campaign doesn’t aim to prevent mental health issues it strives to spark conversation about issues we all face sometimes. The Real Meal campaign was well received, with many people excited about the company’s intentions to tackle important issues.
DGAF Meal represents not caring
However, some people called out Burger King for not giving any attention to the mental health of the company’s employees.
Image credits: Clarii_fairyy
Watch the promotional video below
Here’s how people reacted
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Image credits: WiseArts
Image credits: cece_loza
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Image credits: DrStevenProctor
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What do you think ?
Guild N. Stern 5 years ago
"Doesn't come with a toy because they are meant for adults"?? If I'm sad, angry, or bitter, do you know what would make it better? A toy with my burger!!
Lingon 5 years ago
An adult toy then? They sure put smiles on peoples faces. ;)
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Doober 5 years ago
Although BK's message to bring awareness to mental health issues can be considered commendable, it's hard to find it sincere coming from a giant, money-driven corporation. This is one of those stay in your lane moments for me...
Reilly Beryll 5 years ago
It feels a bit like a way to reel in cash. It may actually be well-meaning, or it may be an attempt to draw in people by being relatable and such. Rather than putting it on the packaging of your product to raise awareness, maybe fund something non-profit. If it was genuinely meant to spread a pleasant message rather than appeal for the cash, it could have been handled differently. Or I may be wrong! I have mixed feelings.
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Joley Hidaka 5 years ago
THIS IS SO STUPID. It's FOOD...just food...just to eat...a burger, fries and a drink. It doesn't need an emotional overtone and I don't feel like I need to order a cardboard box that defines my emotional state.
Dana Hill 5 years ago
Then don't order one, just order a normal burger and fries. Sometimes it not *you* an ad is targeting. Doesn't make it a bad ad.
Load More Replies...
Guild N. Stern 5 years ago
"Doesn't come with a toy because they are meant for adults"?? If I'm sad, angry, or bitter, do you know what would make it better? A toy with my burger!!
Lingon 5 years ago
An adult toy then? They sure put smiles on peoples faces. ;)
Load More Replies... Doober 5 years ago
Although BK's message to bring awareness to mental health issues can be considered commendable, it's hard to find it sincere coming from a giant, money-driven corporation. This is one of those stay in your lane moments for me...
Reilly Beryll 5 years ago
It feels a bit like a way to reel in cash. It may actually be well-meaning, or it may be an attempt to draw in people by being relatable and such. Rather than putting it on the packaging of your product to raise awareness, maybe fund something non-profit. If it was genuinely meant to spread a pleasant message rather than appeal for the cash, it could have been handled differently. Or I may be wrong! I have mixed feelings.
Load More Replies... Joley Hidaka 5 years ago
THIS IS SO STUPID. It's FOOD...just food...just to eat...a burger, fries and a drink. It doesn't need an emotional overtone and I don't feel like I need to order a cardboard box that defines my emotional state.
Dana Hill 5 years ago
Then don't order one, just order a normal burger and fries. Sometimes it not *you* an ad is targeting. Doesn't make it a bad ad.
Load More Replies...
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