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The Reality Behind Travel Photography – Cropping Changes Everything
“Broken India” shows the reality behind stylized Instagram photos of India. Launched by Limitless, a new Indian company in Singapore, the campaign challenges the rosy picture painted by “Beautiful India” and reveals the poverty and pollution that plague the country. Not all of the pictures are shocking, as only two out of the eight show real poverty, but the creators hope they are enough to start a national conversation.
“By bringing Broken India to light, we really wanted to strike a raw nerve,” Limitless told Buzzfeed. “Only when people realise the state of affairs and break out of their comfort zones, is when they can start to make a difference. A bit of negativity is essential for positive change.”
More info: lmt-lss.com | Facebook (h/t: designtaxi)
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“We’ve always worked with the knowledge that India is a country that has two contrasting sides,” Limitless told Bored Panda
“Even our audience falls into one category or the other”
“One that’s happy with the way things are”
“One that’s adamant on change”
“This is something we use to define our work…[and] push for a better India”
“The Broken India series was inspired by a post we saw online on how Instagram only shows you one side of the story”
“This design idea fit well into our concept of two India’s that helped us take it to a new level”
“Good things happen when you’re fast and impulsive”
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What do you think ?
Quant 9 years ago
Most of these pictures in uncropped version don't actually show anything broken, maybe not as pretty as the crop, but definitely not really broken. I don't get what the point of this is. Every country in the world has it's darker side, that we don't necessarily want to advertise to the outside, it doesn't really detract from the beautiful side that's worth seeing. Wasted time.
DariaB 9 years ago
Actually, I thought the whole pictures looked even better than the supposedly beautiful cropped pieces....
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KaterinaWolfe 9 years ago
as someone who has done charity work in india, i dont think these pictures even mildly grasp the disparity between the sort of "beautiful india" pictures that are circulated and reality. good idea, but it needs to be a little more real.
TamesiaRedman 9 years ago
Is this #FalseReality??? It's often been said a pic says a 1000 words and so the validity to this statement would ring true if you actually got a chance to see the entire #BrokenIndia pic... check out the poverty stricken little girl...Cropped pics seem to be a wave of this new era which in my opinion it's shattering the authentic experience of what we've always loved most about photos at the same token beauty is in the eye of the beholder so if cutting a little bad out to reflect good brings joy in ones life...Why frown upon it??? #reality
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Pemberton 9 years ago
What does the photo with many cows on a beach mean/intend to show? Do they have a problem (starvation, annoying behaviour towards human beings etc.) or does it just show a reality that there are many cows in India? I visited India in 2008 and was shocked to see so many children begging or trying to get money by force.
LaviniaLlg 9 years ago
The cows are considered sacred in India, so they don't eat them! :)
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Quant 9 years ago
Most of these pictures in uncropped version don't actually show anything broken, maybe not as pretty as the crop, but definitely not really broken. I don't get what the point of this is. Every country in the world has it's darker side, that we don't necessarily want to advertise to the outside, it doesn't really detract from the beautiful side that's worth seeing. Wasted time.
DariaB 9 years ago
Actually, I thought the whole pictures looked even better than the supposedly beautiful cropped pieces....
Load More Replies... KaterinaWolfe 9 years ago
as someone who has done charity work in india, i dont think these pictures even mildly grasp the disparity between the sort of "beautiful india" pictures that are circulated and reality. good idea, but it needs to be a little more real.
TamesiaRedman 9 years ago
Is this #FalseReality??? It's often been said a pic says a 1000 words and so the validity to this statement would ring true if you actually got a chance to see the entire #BrokenIndia pic... check out the poverty stricken little girl...Cropped pics seem to be a wave of this new era which in my opinion it's shattering the authentic experience of what we've always loved most about photos at the same token beauty is in the eye of the beholder so if cutting a little bad out to reflect good brings joy in ones life...Why frown upon it??? #reality
Load More Replies... Pemberton 9 years ago
What does the photo with many cows on a beach mean/intend to show? Do they have a problem (starvation, annoying behaviour towards human beings etc.) or does it just show a reality that there are many cows in India? I visited India in 2008 and was shocked to see so many children begging or trying to get money by force.
LaviniaLlg 9 years ago
The cows are considered sacred in India, so they don't eat them! :)
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