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Brands and corporations around the world have embraced social media as a tool to communicate directly with their current and potential customers, but the public hasn’t always embraced them back. There are lots of reasons why a brand’s social media communications might fail, but when they do, accounts like Brands Owned on Twitter are always there to take pictures and appreciate the damage.

Some of these burns might be cheap shots or just innocent witty banter, but in some cases, internet commentators take the opportunity to highlight very real issues with these brands’ and corporations’ operations.

#1

Brands-Getting-Owned-On-Twitter

andrwfhenderson Report

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Chihuahua Mama
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Always kills me when big companies try to pin climate change on the regular individual

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    #3

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    keepgoing
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Elon Musk should definitely do something about the racism going on in his company. Please, however, do not put all South Africans in one basket. The ironic thing is that most people are unaware of the racism against white people in SA, the corrupt government who even ENCOURAGE "kill the whites" etc. The country has gone down the drain with corrupt people in charge. Stop blaming the whites, the uselessness of the country it its own doing with incompetent idiots running the show.

    Min
    Community Member
    Premium
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I'm guessing either you're too young to remember apartheid or maybe you didn't think it was such a bad idea. Really hoping it's the former and not the latter.

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    Valek Fermiga
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Racism is unacceptable behaviour ANYWHERE in the world in the 21st Century, it's as simple as that, doesn't matter if it's next door or the President, it simply shouldn't happen....

    Ken Beattie
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Bit of devils advocacy here, I wonder if this is not deliberate racism so much as systemic. By this I mean they're not actively saying "You're black so you work in sector D". Rather it might be "You have this education level, so you work in sector D". It's not overt racism but it effectively creates the same result. As for the slurs, that needs clarification. Who is using them? Supervisors, coworkers? What race are the people using them?

    Michelle Reynolds
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Everyone loved Elon until he wasn't quite the liberal darling they all thought he was.

    K W
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Many of us never liked Elon because we could see he was an egotistical jerk but at least he appeared to be a somewhat competent jerk. The change in public opinion now is related to the curtain being pulled back to reveal not only is he not the genius a lot of people said he was but he is actually a giant idiot. And regardless of politics, he's gotten stupidly petty in the last couple of years.

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    LizzieBoredom
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It would be great if he goes to Mars, but bad if the first Earthling Martians meet is Elon.

    George Logakis
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Highly doubt this; any proof of this so called segregated section?

    Admiralu
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Several lawsuits because of it. They don't need to explain things to you

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    The Original Bruno
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Elon Musk is actually heir to a politician who was anti-Apartheid when being anti-Apartheid was not socially acceptable. His estranged father's share in an emerald "fortune" cost $40,000, although it proved VERY profitable. Elon's wealth, however, was created by writing a travel-software product, Zip2, with the help of angel investors who invested a total of $3 million, including eventually his Dad, who invested $20,000. (As Chief Technology Officer and co-founder, Musk made $22 million when their product was sold for $350 million.) With the money he made from that, he became fabulously wealthy by co-creating X.com, which eventually merged with other on-line banking tools to become Paypal.

    Russell Tilling
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Well-researched and thank you Bruno! Nice to get some *actual facts* in contrast to the puerile, judgemental name-callers who are no better than kindergarteners!

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    Kirsten
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Just saying: he spend most of his life in America, so to still call him a South African is not totally 100% correct, but okehhh

    William Mclaurin
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Elon Musk has to be the biggest turd in the septic tank. Hell hate this POS!!!!!

    Pink Princess
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Wait what I never knew he was the heir to an emerald fortune!!! I thought he was just a generic nepo baby instead of a bejewled one

    xolitaire
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Stop annoying this poor poor man, he's busy with shooting cars into space and smoking weed to be "cool"

    Zoey Rayne
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I hope the current lawsuit against Elon by former Twitter employees really f***s things up for him.

    Chyppa Homer
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    According to libs. A few years back : "Elon building electric cars, governments like those. Elon good !" Nowadays : "Elon bought twitter, restored free speech, governments don't like that. Elon bad !"

    Sheila Steven
    Community Member
    1 year ago (edited)

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    Blaming Elon Musk for his employees being racist is unfair and unjustified. While Musk holds influential positions in companies like Tesla and SpaceX, he cannot control the personal beliefs of every individual within his organizations. Racism is a complex societal issue that extends beyond any workplace. Each person is responsible for examining and challenging their own prejudices. It's worth acknowledging that Musk has actively spoken out against racism and actively promoted inclusivity and diversity within his companies. While addressing racism at work is important, putting the sole blame on Elon is simply not warranted when dealing with the individual beliefs and actions of others.

    Tracy Sellars
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Elon set out to ruin a guys life all because he told him his submarine was useless when it came to rescuing a group of kids trapped in a cave. The guy in question made a career of cave diving and rescuing so would know. Elon is a d;&k

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    Boatswain Bill
    Community Member
    1 year ago

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    Wait a second, I thought segregation is what the kids wanted.

    InsertNameHere (They/Them)
    Community Member
    1 year ago

    This comment has been deleted.

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    Moosashi
    Community Member
    1 year ago (edited)

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    That's always the case in lefty states. Those internet viral Karens who don't like minorities... Yup they're libtards.

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    Twitter accounts like Brands Owned are about more than just celebrating witty and snarky clapbacks. They tend to represent a cluster of different political value systems that can unite over a shared distrust of corporations. On a more basic level, they also give voice to some social media users’ discomfort over the idea of brand and corporations trying to pretend that they’re people.

    #4

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Libstak
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Bwuhaha, I'm betting that wasn't the topic and I bow to him, well played

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    #5

    Brands-Getting-Owned-On-Twitter

    TheBlueGem3 Report

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    Ivo H
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    McDonalds should probably start selling aloe vera to have plenty of it at hand to treat this burn

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    This approach to corporate/brand social media communication is a relatively recent phenomenon with a few different names, including brand humanization, personification, and anthropomorphism. In a practical sense, each of these practices seek a similar goal: making a brand, product or corporation seem like it has an individual character/personality.

    #7

    Brands-Getting-Owned-On-Twitter

    vexwerewolf Report

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    Hphizzle
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Weren’t they just complaining 2 minutes ago that everything is going to c**p because of over population?? Make up your mind major news outlets.

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    #8

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Zedrapazia
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    What even is the concurrence? Apple is overpriced büllshit and Linux just exists without anyone ever giving it attention. It's Windows or nothing at this point

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    Social media isn’t the first or even the most culturally prevalent way in which companies have tried to achieve this. In the past (and to this day, some companies relied on charismatic or influential leaders to give them a human face. Consider Steve Jobs at Apple or Elon Musk at Tesla. Other companies have opted for mascots, like Mr. Clean, most child-oriented breakfast cereals, or the M&Ms mascots.

    #10

    Brands-Getting-Owned-On-Twitter

    kittynouveau Report

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    Seabeast
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Yeah, he really looks like he's suffering in that photo. Poor fellow, I bet that's last season's suit he's wearing. /s

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    #12

    Brands-Getting-Owned-On-Twitter

    oliver2981 Report

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    Ren Karlej
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I do love seeing this one again and again on BP... there are no official government or council-level rules on parent and child parking in the same way you’d get for disabled parking spaces. Parking in a supermarket car park is managed and enforced by the supermarket itself, or by a private parking management company. That means it’s not illegal to park in a parent and child space without a child. But you could get a Parking Charge Notice (PCN), the same as you would if you overstayed in a car park. Who knows why they parked there - car park could have been full when they arrived in an emergency or they could be totoal kn0bheads...

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    What’s different about the social media trend is that it’s happening in a space where the public is being engaged. Brands are inviting people to respond to their questions, but some of them aren’t getting the responses they were hoping for! The creation of a brand identity that people can engage with and talk to opens a whole new can of worms in terms of brand communication.

    #15

    Brands-Getting-Owned-On-Twitter

    emily_ladau Report

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    Pamela24
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Breaking a wheelchair is literally like breaking someone's limb. Hope she got her money back to be able to get a new one.

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    These entities, at their core, are powerful profit-oriented enterprises. Naturally, this means they can make ethical missteps that the public will disapprove of, and when they try to later represent themselves as affable individuals, the public can still remember and address their past injustices.

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    #16

    Brands-Getting-Owned-On-Twitter

    jackcalifano Report

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    frederick clause
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Where I am there are so many great independent coffee shops that I think the only reason anyone still goes to Starbucks is that is another illusionary status symbol.

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    #18

    Brands-Getting-Owned-On-Twitter

    delusionalhulk Report

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    Ren Karlej
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Well, the CEOs do need their massive bonuses and gargantuan salaries... how on earth could they buy a bigger yacht than their neighbour otherwise? Would be terrible for them.

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    Despite these risks, there is research out there indicating that this strategy can provide positive results. According to a study republished on Science Direct, “The results indicate that brand anthropomorphism is a valid predictor of outcomes such as brand trust and brand commitment. Finally, in support of incremental validity, it is identified that the [brand anthropomorphism scale] explains variance in brand trust and brand commitment above and beyond the measure of brand anthropomorphism commonly employed in the literature.”

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    #19

    Brands-Getting-Owned-On-Twitter

    PenguinRandomCA Report

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    Carl Roberts
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I blocked Penguin Random House when they announced they would be censoring/ altering 100 year old books.

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    #20

    Brands-Getting-Owned-On-Twitter

    tacobell Report

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    Hphizzle
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    “Is your lemonade made with real lemons?” “ Are your Girl Scout cookies made from real Girl Scouts?” Addams Family.

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    What all of this means is that IF a brand manages to successfully create a friendly or otherwise memorable and pleasant public-facing personality, they can count on that impression to influence consumers’ decisions when they decide how to spend their money. This is a goal that many brands hope for but, as we can see in this list, few actually achieve!

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    #24

    Brands-Getting-Owned-On-Twitter

    FaithfulFilth Report

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    Sedona
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Is this actually true? It seems like an urban legend at this point. Genuinely asking.

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    Whether or not we like it, this is a trend that is growing in many different industries. If you have a smartphone, it is likely that you can also use a digital assistant on it that has a human voice and can speak to you in full sentences. Websites are experimenting with using ChatGPT so they can provide every single visitor the impression of communicating with a human representative - without actually having to provide the customer service reps to do so.

    #25

    Brands-Getting-Owned-On-Twitter

    SimuLiu Report

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    Lakota Wolf
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This might sound weird from someone who is white af, but I am SO happy to see Asian representation in Hollywood finally. A24 does fabulous work, and I'm so glad that Everything Everywhere All at Once took Best Picture in this year's Oscars and that Michelle Yeoh, Ke Huy Quan, and Daniel Kwan also took Best in their respective categories. (I'm not a huge fan of the Oscars, I'm kind of against them, but still am happy to finally see Asian actors/directors get the acknowledgement they deserve!) Simu Liu is a great actor and Shang-Chi is a pretty entertaining movie, even if you don't like superhero films!

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    #26

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

    #27

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    ThatCapybara
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Free ice creams for all who didn’t get at McDonalds 😌🍦🍦🍦🍦🍦🍦🍦

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    #32

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Seabeast
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Well sure, they use slaves, but they inclusively use trans slaves, so it's all good!

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    #33

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Regulus Black
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I heard they were making a live action of Angry Birds movie, the villain does look scary

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    #38

    Brands-Getting-Owned-On-Twitter

    lookingsuite Report

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    Anon822209
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Eddie/Suzy Izzard has been one of my favorite comedians for decades. She's hilarious and smart and was wearing heels on stage way back in the 90s.

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    #40

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Sum Guy
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Seems like someone "built their own pizza" and didn't include anything but the topping

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    #45

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    #46

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    DE Ray
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's Hot and it's Ready. Nobody claimed it was good. (But seriously, Little Caesars is still better than Sbarro.)

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    #47

    Brands-Getting-Owned-On-Twitter

    kfc Report

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    Take me to dinner first
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I'm kinda imagining an actual fist fight between stick KFC guy and cartoon's popeye and it's not looking very good for kfc

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    #48

    Brands-Getting-Owned-On-Twitter

    Tinder Report

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    starsailor (they/he)
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    lets give each other soprano nicknames >:D mine would be Finger Guns Charlie because my name is charlie and i like making finger guns

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    #49

    Brands-Getting-Owned-On-Twitter

    SNICKERS Report

    #50

    Brands-Getting-Owned-On-Twitter

    mattxiv Report

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    𝖊𝖜𝖔𝛋
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I might sound ignorant asking this, but how does making a bunch of logos rainbow-coloured and posting pictures of products with rainbows actually help people in the LGBTQ+ community? The standard response is it raises awareness, but does anyone think this actually helps change anything? Genuinely curious, I see it as an opportunity for companies to get some good PR, but i’m not a member of the community and i don’t know if I should have an opinion on this or not! I should have asked this in the “ask” post the other day

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    #51

    Brands-Getting-Owned-On-Twitter

    Wendys Report

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    Susan Robinson
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I WISH I had 4 dentists as friends…although if they saw my teeth, we wouldn’t be friends any longer ☹️ Not being able to afford dental care in the US is a huge problem. And no, I have never smoked meth

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    #52

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Billy Harrelson
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The great irony is, a lot of retailers have discontinued selling the refills.

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    #53

    Brands-Getting-Owned-On-Twitter

    NatureValley Report

    #54

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Mike Fitzpatrick
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Welcome to the world of the oldsters! When we subscribed to cable lo those many years ago, we did it because it was commercial free programming. Well, guess what?

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    #55

    Brands-Getting-Owned-On-Twitter

    bobbyonmain Report

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    Susan Robinson
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Anyone want to explain what this means? Or am I in the minority that just don’t get it

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    #58

    Brands-Getting-Owned-On-Twitter

    PabstBlueRibbon Report

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    M O'Connell
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Has Arby's changed at all? I haven't eaten there in a decade because I could get a higher quality roast beef sandwich literally anywhere else.

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    #60

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Stardust she/her
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    There’s a Youtuber named Jarvis Johnson and he’s made a few videos looking at brand on social media and they’re funny. You should go watch the videos

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    #63

    Brands-Getting-Owned-On-Twitter

    amctheatres Report

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    Susan Robinson
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If you want to bring your own snacks to the theater, then by all means…but clean up after yourself!

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    #65

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Hannah Marshall
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I still use Lynx (UK version of Axe) cos it's cheap and I wanna smell like "an angsty teenage boy" (that and I don't like the smell of most other sprays. Women's ones are the worst, which is why I use men's.

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    #71

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    #72

    Brands-Getting-Owned-On-Twitter

    ASOS Report

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    Susan Robinson
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    What does wetin dey happn mean? I am 47 and obviously clueless 🤷🏻‍♀️ Wow, that was hard to type without autocorrect zapping me!

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    #73

    Brands-Getting-Owned-On-Twitter

    Oreo Report

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    #75

    Brands-Getting-Owned-On-Twitter

    BrandsOwned Report

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    Xenon
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's a T-shirt with the dog and the caption America deserved 9/11.

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