Brand Reversioning by Graham Smith

Do you remember Viktor Hertz who has shown us what logos would look like if companies were absolutely honest? This time, we want to show you another logo designer – Graham Smith, who created a project called ©Brand Reversioning, where he switched logo designs between different companies. In his words: “A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality.”

Some reversions focus on two leading competitive brands such as Google-Bing whilst others are based on what Graham feels to be working well aesthetically, or best displays a certain visual identity characteristic such as BlackBerry/Flickr. Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.

Website: I’m Just Creative