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Running a company is a delicate beast. No matter how big you become, there's always plenty of opportunities to mess up.

To show that no organization is exempt from making mistakes, TikToker Hannah Baked has been creating videos about the biggest brand fails and disasters that have made headlines. I'm certain that entire PR departments were tasked with covering them up, but even they couldn't hide all the loose ends.

Have you heard that Pringles (accidentally) put laxatives in one of their flavors? Or that Lipton launched a promotion campaign with a loophole that gave people an infinite supply of tea?

Continue scrolling to check out all the gems Hannah has unearthed so far and if you want more business hiccups, fire up our publication on the subreddit 'Corporate Facepalm.'

More info: TikTok

This post may include affiliate links.

#1

30 Brand Fails And Disasters That Seriously Damaged Their Image In 2017, a passenger was dragged across the aisle of a United Airlines flight. The cause of this was the flight was overbooked and when no one voluntarily chose to leave, they randomly selected someone to give up their seat. The passenger refused to leave and security was called. They forcefully grabbed the passenger and dragged them off the plane. This left the remaining passengers disgusted and they tweeted about the incident which led to United Airlines having to make a public apology and compensate the passenger.

hannahbakedcontent , JayseDavid Report

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LavenderAxolotl
LavenderAxolotl
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I believe the passenger was a doctor who was flying home to open a free clinic for veterans, and also had patients to see the next day.

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    #2

    30 Brand Fails And Disasters That Seriously Damaged Their Image Lipton tea created a buy one, get one free deal. The problem with this deal is that every box had a free coupon which created a loophole where customers could get an endless supply of tea.

    hannahbakedcontent , Lipton Report

    Final score:
    439points
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    #3

    30 Brand Fails And Disasters That Seriously Damaged Their Image P&G received a lot of backlash after their Mother's Day ad that incorporated a woman cleaning and the slogan stating "This Mother's Day, get back to the job that really matters.”

    hannahbakedcontent , P&G Report

    Final score:
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    #4

    30 Brand Fails And Disasters That Seriously Damaged Their Image Bacardi received a lot of backlash for their slogan stating: "Want to look better this summer? Get your hands on the hotness-boosting accessory now: An ugly girlfriend!"

    hannahbakedcontent , Bacardi Report

    Final score:
    372points
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    #5

    30 Brand Fails And Disasters That Seriously Damaged Their Image The mortgage company better.com organized a Zoom meeting with 900 of their employees. The CEO announced that those 900 employees were all being terminated, stating that if you're on this call, you're part of the unlucky group that has been laid off. The footage of the meeting was posted online which showed employees crying and being shocked by the announcement. The CEO received so much backlash that he had to take time off to reflect.

    hannahbakedcontent Report

    Final score:
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    Anita Pickle
    Anita Pickle
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Oh poor guy, had to take time off to reflect... My god this is so bad.

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    #6

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2019, Burberry found themselves facing controversy after their fashion show featured a hoodie with a noose attached to the hood. A model that walked in the show called out the brand on social media stating that "[taking your own life] is not fashion". After receiving a lot of criticism online, they responded by writing a public apology stating that the item was insensitive.

    hannahbakedcontent , Burberry Report

    Final score:
    357points
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    #7

    30 Brand Fails And Disasters That Seriously Damaged Their Image Dolce and Gabbana found themselves receiving a lot of backlash after creating a shoe that stated 'thin is gorgeous’. This angered a lot of fans who tweeted that it wasn't a responsible message and it didn't support inclusivity of all body types. The brand showed no remorse by responding: "Next time, we'll write 'love to be fat and full of cholesterol.'”

    hannahbakedcontent , Dolce & Gabbana Report

    Final score:
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    #8

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2021, Burger King decided to tweet out "Women belong in the kitchen." This happened to be on International Women's Day. They received a lot of backlash from Twitter users pointing out that the tweet was sexist. They then replied to the backlash by stating that ‘they wanted to encourage women to take up a culinary career.'

    hannahbakedcontent , Burger King Report

    Final score:
    344points
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    #9

    30 Brand Fails And Disasters That Seriously Damaged Their Image A fat-free version of Pringles was produced and was successful until customers reported stomach cramps. This was because the ingredient used as a fat substitute actually had a laxative effect.

    hannahbakedcontent , Mike Mozart Report

    Final score:
    325points
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    champine-adrianna avatar
    Pansexual Pancake (She/they)
    Pansexual Pancake (She/they)
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I mean, I like pringles better than laxatives... so if I ever need to make myself go I'll have a tasty way to do it.

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    #10

    30 Brand Fails And Disasters That Seriously Damaged Their Image Domino's faced backlash after their employees filmed and uploaded a series of videos with them shoving cheese up their nose and wiping their body with cloth meant for cleaning. After it went up on YouTube, millions of people watched it which resulted in the CEO seeing it as well. The employees ended up getting fired and charged with felonies for food contamination.

    hannahbakedcontent , Wikipedia Report

    Final score:
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    #11

    30 Brand Fails And Disasters That Seriously Damaged Their Image The fashion company Oh Polly set up a competition for NHS workers where the winner would receive a care package and clothing for a virtual party. When the winner couldn't attend the event because they were working a 12-hour shift, Oh Polly retracted the prize. The winner was obviously upset and tweeted about it which created outrage among Twitter users. This resulted in Oh Polly having to apologize and give the winner their prize.

    hannahbakedcontent , LaraHarper Report

    Final score:
    302points
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    #12

    30 Brand Fails And Disasters That Seriously Damaged Their Image TRESemme received backlash after creating a campaign that featured different hair types with titles at the bottom labeled 'frizzy and dull' and 'dry and damaged' where the two photos of the blonde hair are labeled 'normal hair' and 'find them flat.' The advertisement ended up getting cut as many people were outraged and labeled TRESemme racist and extremely insensitive.

    hannahbakedcontent , TRESemmé Report

    Final score:
    286points
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    #13

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2016, Samsung had to stop all sales of the Galaxy Note 7 after customers reported that their phones were overheating and catching on fire. Samsung reacted by sending out multi-layered fireproof boxes with packing instructions.

    hannahbakedcontent , wbrz Report

    Final score:
    257points
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    rainbowthunderman avatar
    Aesthetic Studios
    Aesthetic Studios
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I still remember this and the note 2/s3 incident… im scared of using samsungs after seeing the s22 explode…

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    #14

    30 Brand Fails And Disasters That Seriously Damaged Their Image McDonald's created a Twitter campaign encouraging followers to use the hashtag #McDStories to share an experience they've had with the company. The problem with the campaign was that it left Twitter users posting their McDonald's horror stories, with some of their stories consisting of fingernails and hospitalization.

    hannahbakedcontent , McDonald's Report

    Final score:
    252points
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    #15

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2020, Singapore Airlines launched a campaign called Flight To Nowhere. They planned to do three-hour-long flights where passengers could enjoy a meal in the sky with a view. This received a lot of backlash from environmentalists as the flights had no purpose for travel. Singapore Airlines responded by changing the campaign to dining in a plane parked on the tarmac.

    hannahbakedcontent , arpingstone Report

    Final score:
    251points
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    an-gu avatar
    Anna Banana
    Anna Banana
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Did somebody tell them that people fly for the expierience of airline food eaten with plastic cutlery in a cramped seat? Plus the whole airport b******t? I can't belive they've managed to take all of the negatives about flying, remove the one positive of being transported somewhere else quickly, and (presumably) sell it to someone. It's like diamonds of 2020.

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    #16

    30 Brand Fails And Disasters That Seriously Damaged Their Image Victoria's Secret uploaded a photo on their Instagram where their model was missing an arm. When their followers started calling them out on their Photoshop, they quickly deleted the post.

    hannahbakedcontent , Victoria's Secret Report

    Final score:
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    champine-adrianna avatar
    Pansexual Pancake (She/they)
    Pansexual Pancake (She/they)
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If they want to show diverse models, why not just hire an actual disabled model? It just makes more sense!

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    #17

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2013, EHRs conducted a random food test on IKEA Swedish meatballs and found traces of horsemeat. This was reported back to IKEA and they reacted by doing a mass recall. The horsemeat scandal had massive repercussions as a lot of customers were hesitant to eat at IKEA after that.

    hannahbakedcontent , Magnus D Report

    Final score:
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    #18

    30 Brand Fails And Disasters That Seriously Damaged Their Image US Airways found themselves in controversy after tweeting a p**nographic image to a complaining customer by accident. The photo was up for an hour before they removed it. They ended up having to make a public apology and stated that they would investigate the issue.

    hannahbakedcontent , US Airways Report

    Final score:
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    glowworm2 avatar
    glowworm2
    glowworm2
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Nobody wants to watch someone’s airplane head down the runway.

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    #19

    30 Brand Fails And Disasters That Seriously Damaged Their Image Dolce and Gabbana launched three short videos on social media to promote a runway show they were having in Shanghai. The video incorporated a Chinese woman trying to eat Italian dishes with chopsticks while a voiceover tried to teach her how to eat. This received a lot of backlash for being racist, and the video ended up getting taken down within 24 hours. The drama wasn't over yet though, as Stefano Gabbana got exposed for calling China a country of ‘five poo emojis’. Gabbana claims that his account was hacked and they both ended up having to make a public apology.

    hannahbakedcontent , Dolce & Gabbana Report

    Final score:
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    #20

    30 Brand Fails And Disasters That Seriously Damaged Their Image Burger King produced a meatless burger in 2019 called the Impossible Whopper. They marketed the burger to be an alternative option for vegans and vegetarians. The problem with the burger was that it was cooked on the same grill as the meat patties which removed the option for vegetarians and vegans to even eat the burger. But some customers did eat them without knowing, which resulted in Burger King being sued for misleading their customers.

    hannahbakedcontent , Burger King Report

    Final score:
    205points
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    an-gu avatar
    Anna Banana
    Anna Banana
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That's not strictly true. A lot of people choose vegetarian options for environmental reasons these days and they don't mind the contamination. Those people were eating the burgers. Though in general I agree that the idea was stupid and misleading people about what they're about to eat is a shitty thing to do.

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    #21

    30 Brand Fails And Disasters That Seriously Damaged Their Image Domino's advertised a campaign stating "Calling all nice Karen's". This campaign allowed women named Karen to receive a free pizza if they were a pleasant customer. The problem with this campaign was that it received a lot of complaints and ended up getting pulled.

    hannahbakedcontent , Domino's pizza Report

    Final score:
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    #22

    30 Brand Fails And Disasters That Seriously Damaged Their Image In an ad for the margarine brand Flora, a photo of a heart and a statement "Uh, dad, I'm gay" was used. This received a lot of criticism for being homophobic.

    hannahbakedcontent , Flora Report

    Final score:
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    frogglin avatar
    Little Wonder
    Little Wonder
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Margarine is marketed as Heart Healthy, that's why there's a heart in the image. It's homophobic because it states your child being gay would "break your heart".

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    #23

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2017, Kendall and Kylie Jenner tried to sell T-shirts featuring deceased rappers and Ozzy Osbourne. They were called out on Twitter for being disrespectful and trying to profit off of using the icons. The T-shirts ended up getting pulled and Kendall Jenner responded by stating that the designs were not well thought out and apologized.

    hannahbakedcontent Report

    Final score:
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    mriche avatar
    Memere
    Memere
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I really wish the Kartrashians would just go away. I've never watched their show, never will, and I rarely read anything about them.

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    #24

    30 Brand Fails And Disasters That Seriously Damaged Their Image ColourPop received backlash after the release of their sculpting sticks. The cause of the backlash was the names given to the three darkest shades. The names were titled "Yikes", "Typo" and "Doom". This offended a lot of ColourPop's customers and they deemed ColourPop to be racist. ColourPop reacted by apologizing and changing all of the names.

    hannahbakedcontent , Ashly Report

    Final score:
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    heathervance avatar
    AzKhaleesi
    AzKhaleesi
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    hold up, but the light shade is "re friend?" seriously? So THAT'S ok, but the rest aren't? and those are literally eye shadows not friggin foundation. God people are ridiculous.

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    #25

    30 Brand Fails And Disasters That Seriously Damaged Their Image Safety Warehouse advertised a PR event where they promised to do a cash drop of $100,000. More than 1,000 people went to the event expecting to collect the money, but instead collected retail vouchers that looked like $5 notes. This left people outraged as they reported being trampled on and spending a lot of money to even get to the event.

    hannahbakedcontent , The Safety Warehouse Report

    Final score:
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    peter_66 avatar
    Peter Lee
    Peter Lee
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This was in Auckland, New Zealand. Tickets were limited to 1,000 so in theory each person would get around $100. Some people reported travelling hundreds of kilometres and spending hundreds of dollars to participate, not sure how much they thought they would get? The companies version was they threw out $100,000 in cash mixed with fake discount vouchers but when reported in the news no one they interviewed got any cash, and of course the media is always unbiased and doesn't report only the news they want you to hear

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    #26

    30 Brand Fails And Disasters That Seriously Damaged Their Image Gucci found themselves in controversy after designing a jumper that got criticized for resembling blackface. The piece retailed for $890 and was part of their autumn/winter collection. Gucci responded by removing the piece from their collection and apologizing stating that 'they are committed to increasing diversity.'

    hannahbakedcontent , Gucci Report

    Final score:
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    #27

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2013, Burger King's Twitter account got hacked. A hacker decided to change the Burger King logo to the McDonald's logo. They also tweeted out racial slurs and lies about the company. One of the tweets stated that Burger King had been sold to McDonald's. Another tweet stated "If I catch you at Wendy's, we're fighting!" Burger King responded by asking Twitter to suspend their account and making a public apology on their Facebook page.

    hannahbakedcontent , Burger King Report

    Final score:
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    #28

    30 Brand Fails And Disasters That Seriously Damaged Their Image In 2016, KFC found themselves receiving a lot of backlash after publishing this image that stated "Something hot and spicy is coming soon.” Clearly, they posted the image to get people talking, which it did because the post went viral. The post was only up for an hour before they removed it as the comments stated that the image was inappropriate and misogynistic.

    hannahbakedcontent , KFC Report

    Final score:
    137points
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    daniel-boak avatar
    iseefractals
    iseefractals
    Community Member
    2 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's neither inappropriate, nor misogynistic. It's a blurred out bucket of chicken, people are making assumptions on their own and then getting upset for what they assume. The fact that you're offended for the sake of being offended is a you problem.

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    #29

    30 Brand Fails And Disasters That Seriously Damaged Their Image Frito-Lay produced a lip balm in 2005 that was entirely Cheetos scented. The problem with this lip balm was that barely anyone bought it.

    hannahbakedcontent , fortune cookie Report

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    #30

    30 Brand Fails And Disasters That Seriously Damaged Their Image Jensen Karp, a comedian, claimed that he found sugar-coated shrimp tails in his box of Cinnamon Toast Crunch. The tweet ended up going viral and a spokesperson for the company stated that they would start investigating the issue. After the investigation, they claimed that the shrimp tails were actually cinnamon and sugar clumped together. Jensen Karp ended up tweeting that he felt gaslighted by their investigation. The company then offered to send out an envelope to return the alleged shrimp tails for forensic investigation. He then went on to tweet that the cereal box had already been opened and it was taped down the bottom which led Cinnamon Toast Crunch to conclude that the box had been tampered with.

    JensenKarp , Jensen Karp Report

    Final score:
    112points
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    fakename_3 avatar
    Fake Name
    Fake Name
    Community Member
    2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Did he seriously just terrorize the company for laughs?

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