30 Brand Fails And Disasters That Seriously Damaged Their Image

Running a company is a delicate beast. No matter how big you become, there's always plenty of opportunities to mess up.

To show that no organization is exempt from making mistakes, TikToker Hannah Baked has been creating videos about the biggest brand fails and disasters that have made headlines. I'm certain that entire PR departments were tasked with covering them up, but even they couldn't hide all the loose ends.

Have you heard that Pringles (accidentally) put laxatives in one of their flavors? Or that Lipton launched a promotion campaign with a loophole that gave people an infinite supply of tea?

Continue scrolling to check out all the gems Hannah has unearthed so far and if you want more business hiccups, fire up our publication on the subreddit 'Corporate Facepalm.'

More info: TikTok

This post may include affiliate links.

In 2017, a passenger was dragged across the aisle of a United Airlines flight. The cause of this was the flight was overbooked and when no one voluntarily chose to leave, they randomly selected someone to give up their seat. The passenger refused to leave and security was called. They forcefully grabbed the passenger and dragged them off the plane. This left the remaining passengers disgusted and they tweeted about the incident which led to United Airlines having to make a public apology and compensate the passenger.

hannahbakedcontent , JayseDavid Report

Final score:

564points

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Lipton tea created a buy one, get one free deal. The problem with this deal is that every box had a free coupon which created a loophole where customers could get an endless supply of tea.

hannahbakedcontent , Lipton Report

Final score:

439points

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P&G received a lot of backlash after their Mother's Day ad that incorporated a woman cleaning and the slogan stating "This Mother's Day, get back to the job that really matters.”

hannahbakedcontent , P&G Report

Final score:

413points

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Bacardi received a lot of backlash for their slogan stating: "Want to look better this summer? Get your hands on the hotness-boosting accessory now: An ugly girlfriend!"

hannahbakedcontent , Bacardi Report

Final score:

372points

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The mortgage company better.com organized a Zoom meeting with 900 of their employees. The CEO announced that those 900 employees were all being terminated, stating that if you're on this call, you're part of the unlucky group that has been laid off. The footage of the meeting was posted online which showed employees crying and being shocked by the announcement. The CEO received so much backlash that he had to take time off to reflect.

hannahbakedcontent Report

Final score:

365points

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In 2019, Burberry found themselves facing controversy after their fashion show featured a hoodie with a noose attached to the hood. A model that walked in the show called out the brand on social media stating that "[taking your own life] is not fashion". After receiving a lot of criticism online, they responded by writing a public apology stating that the item was insensitive.

hannahbakedcontent , Burberry Report

Final score:

357points

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Dolce and Gabbana found themselves receiving a lot of backlash after creating a shoe that stated 'thin is gorgeous’. This angered a lot of fans who tweeted that it wasn't a responsible message and it didn't support inclusivity of all body types. The brand showed no remorse by responding: "Next time, we'll write 'love to be fat and full of cholesterol.'”

hannahbakedcontent , Dolce & Gabbana Report

Final score:

352points

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In 2021, Burger King decided to tweet out "Women belong in the kitchen." This happened to be on International Women's Day. They received a lot of backlash from Twitter users pointing out that the tweet was sexist. They then replied to the backlash by stating that ‘they wanted to encourage women to take up a culinary career.'

hannahbakedcontent , Burger King Report

Final score:

344points

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A fat-free version of Pringles was produced and was successful until customers reported stomach cramps. This was because the ingredient used as a fat substitute actually had a laxative effect.

hannahbakedcontent , Mike Mozart Report

Final score:

325points

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#10

Domino's faced backlash after their employees filmed and uploaded a series of videos with them shoving cheese up their nose and wiping their body with cloth meant for cleaning. After it went up on YouTube, millions of people watched it which resulted in the CEO seeing it as well. The employees ended up getting fired and charged with felonies for food contamination.

hannahbakedcontent , Wikipedia Report

Final score:

323points

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#11

The fashion company Oh Polly set up a competition for NHS workers where the winner would receive a care package and clothing for a virtual party. When the winner couldn't attend the event because they were working a 12-hour shift, Oh Polly retracted the prize. The winner was obviously upset and tweeted about it which created outrage among Twitter users. This resulted in Oh Polly having to apologize and give the winner their prize.

hannahbakedcontent , LaraHarper Report

Final score:

302points

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#12

TRESemme received backlash after creating a campaign that featured different hair types with titles at the bottom labeled 'frizzy and dull' and 'dry and damaged' where the two photos of the blonde hair are labeled 'normal hair' and 'find them flat.' The advertisement ended up getting cut as many people were outraged and labeled TRESemme racist and extremely insensitive.

hannahbakedcontent , TRESemmé Report

Final score:

286points

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#13

In 2016, Samsung had to stop all sales of the Galaxy Note 7 after customers reported that their phones were overheating and catching on fire. Samsung reacted by sending out multi-layered fireproof boxes with packing instructions.

hannahbakedcontent , wbrz Report

Final score:

257points

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#14

McDonald's created a Twitter campaign encouraging followers to use the hashtag #McDStories to share an experience they've had with the company. The problem with the campaign was that it left Twitter users posting their McDonald's horror stories, with some of their stories consisting of fingernails and hospitalization.

hannahbakedcontent , McDonald's Report

Final score:

252points

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#15

In 2020, Singapore Airlines launched a campaign called Flight To Nowhere. They planned to do three-hour-long flights where passengers could enjoy a meal in the sky with a view. This received a lot of backlash from environmentalists as the flights had no purpose for travel. Singapore Airlines responded by changing the campaign to dining in a plane parked on the tarmac.

hannahbakedcontent , arpingstone Report

Final score:

251points

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#16

Victoria's Secret uploaded a photo on their Instagram where their model was missing an arm. When their followers started calling them out on their Photoshop, they quickly deleted the post.

hannahbakedcontent , Victoria's Secret Report

Final score:

249points

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#17

In 2013, EHRs conducted a random food test on IKEA Swedish meatballs and found traces of horsemeat. This was reported back to IKEA and they reacted by doing a mass recall. The horsemeat scandal had massive repercussions as a lot of customers were hesitant to eat at IKEA after that.

hannahbakedcontent , Magnus D Report

Final score:

231points

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#18

US Airways found themselves in controversy after tweeting a p**nographic image to a complaining customer by accident. The photo was up for an hour before they removed it. They ended up having to make a public apology and stated that they would investigate the issue.

hannahbakedcontent , US Airways Report

Final score:

223points

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#19

Dolce and Gabbana launched three short videos on social media to promote a runway show they were having in Shanghai. The video incorporated a Chinese woman trying to eat Italian dishes with chopsticks while a voiceover tried to teach her how to eat. This received a lot of backlash for being racist, and the video ended up getting taken down within 24 hours. The drama wasn't over yet though, as Stefano Gabbana got exposed for calling China a country of ‘five poo emojis’. Gabbana claims that his account was hacked and they both ended up having to make a public apology.

hannahbakedcontent , Dolce & Gabbana Report

Final score:

216points

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#20

Burger King produced a meatless burger in 2019 called the Impossible Whopper. They marketed the burger to be an alternative option for vegans and vegetarians. The problem with the burger was that it was cooked on the same grill as the meat patties which removed the option for vegetarians and vegans to even eat the burger. But some customers did eat them without knowing, which resulted in Burger King being sued for misleading their customers.

hannahbakedcontent , Burger King Report

Final score:

205points

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Thrill-Seeking Diver Jumps Down Extreme Waterslide, Ignoring The Strict Ban For Women

#21

Domino's advertised a campaign stating "Calling all nice Karen's". This campaign allowed women named Karen to receive a free pizza if they were a pleasant customer. The problem with this campaign was that it received a lot of complaints and ended up getting pulled.

hannahbakedcontent , Domino's pizza Report

Final score:

197points

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#22

In an ad for the margarine brand Flora, a photo of a heart and a statement "Uh, dad, I'm gay" was used. This received a lot of criticism for being homophobic.

hannahbakedcontent , Flora Report

Final score:

179points

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Little Wonder 2 years ago

Margarine is marketed as Heart Healthy, that's why there's a heart in the image. It's homophobic because it states your child being gay would "break your heart".

270points

Fried Mermaid 2 years ago

Thanks for explaining!

55points

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Kate O'Brien 2 years ago

Margarine is worse for your health than butter.

38points

Wilson. 2 years ago

Literally had no clue how to interpret this - thanks for clarification!

34points

Kathryn Baylis 2 years ago (edited)

I was wondering wtf the connection was. Since if my child came out to me, I would probably have already known long before they told me, so wouldn’t be upset or even surprised. We’re supposed to want our children to be happy, not force them to be something they’re not, and if we’re paying attention we’ll have a pretty good idea what kind of people they are.

18points

DC 2 years ago

... but having eaten magarine all the time, their brand, would have left it unclogged, so would have extended the homophobe's life... That good?

5points

Meh 2 years ago

Thanks for explaining. I was so confused lol

4points

Ky 2 years ago

It could be the kid who needs a strong brave heart to come out to their dad

3points

Scott Davis 2 years ago (edited)

I think it means you would need a strong heart to handle the news. Not that it would be heartbreaking.

3points

Mark Alibozek 2 years ago

I'm guessing that's why they made the heart out of porcelain. Makes sense in a morbid way I guess

2points

Andrew Bridge 2 years ago

So flora makes you gay friendly?

1point

JayCee 2 years ago

Or give you a heart attack.

1point

just me 2 years ago

Or give you a heart attack, esp if your arteries were clogged with all of that fat and cholesterol from real butter.

1point

Mayrene Chester 1 year ago

I think a more universal trigger would be seeing your electricity bills.

0points

Elizabeth Butler 2 years ago

Margarine is NOT NOT NOT heart healthy. Vegetable oil aka canola and corn oils are not healthy especially if hydrogenated to make them solid at room temperature.

0points

Debra Brooks Kapellakis 2 years ago

thank you, I didn't get it until I read your comment

0points

Linda Lou Jett 2 years ago

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Alan Strachan 2 years ago

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muffin woman 2 years ago

WTF does being gay have to do with margarine?? These are two incredibly different things

34points

Marlowe Fitzpatrik 2 years ago

Lubrication is important? Sorry, sorry - seeing myself out now! (but still - lube is your friend!)

15points

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Orbitale 2 years ago

If you look closely, the "Uh dad I'm gay" is a bullet fired directly in the heart !

23points

Lazy Panda 2 years ago

WTF? How does this sell margarine?

13points

Pixie 2 years ago (edited)

The print down by the logo says "you need a strong heart today" ETA: That doesn't explain why they thought they had to be such strong assholes.

21points

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Bored Retsuko 2 years ago (edited)

Thanks fellow pandas for explaining in the comments, I didn't even get the intention of this sh**. How absolutely horrible. What were they thinking?!

12points

Hydro Keychain 2 years ago

Secret: If dads heart looks like that, dad is gay too.

11points

Isabela Cincu 2 years ago

Uh dad, I use margarine for particular reasons🤦‍♀️

10points

elcee 2 years ago

this is way too complicated an ad to be this stupid

8points

Phil Vaive 2 years ago

This doesn't really describe it that well - the "Dad I'm Gay" statement is shaped like a bullet aimed at the heart. How could ANYONE on their marketing team think this was okay? This isn't a mistake, it is blatantly and purposefully homophobic.

5points

Scott Davis 2 years ago

Thank you, oh psychic

2points

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Christi Brown 2 years ago

And yet recent studies have shown that margarine is carcinogenic.

5points

olx 2 years ago

damn. when i saw this i thought it was calling dad fragile cuz the heart was made of china. i think im too optimistic zjbejdbd

4points

Marlowe Fitzpatrik 2 years ago

Honestly thought that, too. But I can't blame anyone else to think it means something else. I think twisty, sometimes.

2points

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Jason Smith 2 years ago

And what does margarine have to do with being gay???

3points

MontanaMariner 2 years ago

"You need a strong heart..." for the the bullet that is your son being gay? Someone should have been fired for this!

3points

PaxScientia 2 years ago

What in the world does this have to do with margarine, anyway?

2points

MygrandsonscallmeNia 2 years ago

This whole ad is wrong! Margarine, is nothing but oils, and water whipped into a gross, disgusting, tub of a heart attack! To make it worse, a chemical is put into it, to make it yellow. Margarine, kills! Use butter!

2points

Marlowe Fitzpatrik 2 years ago

Not true. It depends on what kind of oil is used and how many unsaturated fats it contains. Also, they use carotin in our margarine, which is the stuff from carrots. Don't mind that so much. Still - butter tastes great! It#s just not as good for frying stuff because the protein in it deteriorates and burns. Ghee would be better.

1point

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Gypsy Lee 2 years ago

When there are a million possible marketing opportunities & you choose a clearly offensive one that is sure to go south. Priceless.

1point

Mickie Shea 2 years ago

Good god, What's wrong with people?

1point

Salty Wild Hair 2 years ago

The "uh dad, I'm gay" is supposed to be a bullet. Wow.

1point

Sharon Ingram 2 years ago

Margarine is NOT healthy. It was created to make turkeys fat but ended up killing them. Eat butter. Grass fed cows make the best.

1point

Amy Stone-Chandler 2 years ago

Margarine isn't heart healthy. It's flavoured whipped oil ffs. Use butter.

1point

Catlady6000 2 years ago (edited)

Horrible ad. But is it wrong that I want to know where I can find a white porcelain heart with blue flowers?

1point

Kyle 2 years ago

That phrase is on a bullet headed for a porcelain heart.

1point

Isabela Cincu 2 years ago

Ok son, just stay away from eating margarine

0points

censorshipsucks 2 years ago

reminds me of those old plates you see on old peoples' walls.

0points

Kelzbelz79 2 years ago

I really don't see how the two go together, is it just me being dumb or overthinking? Is it to imply if you were to tell your dad you were guy it would break his heart?

0points

LynzCatastrophe 2 years ago

Thank you fellow pandas for explaining the image, but it honestly just confuses me further.

0points

Joely King 2 years ago

That is positively shameful. What goes on in these people's heads?!

0points

EEF🤓 2 years ago

Wtf

0points

CatGirl 2 years ago

I don't even get this

0points

J. F. 2 years ago

A strong heart doesn't shatter when being hit by the "I'm gay" bullet

5points

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Duckbadger 2 years ago

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Sylvanticx 2 years ago

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Joe Latimer 2 years ago

The statement is a bullet breaking dad's heart

11points

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CRis 2 years ago

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#23

In 2017, Kendall and Kylie Jenner tried to sell T-shirts featuring deceased rappers and Ozzy Osbourne. They were called out on Twitter for being disrespectful and trying to profit off of using the icons. The T-shirts ended up getting pulled and Kendall Jenner responded by stating that the designs were not well thought out and apologized.

hannahbakedcontent Report

Final score:

179points

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Woman Put A Water Fountain With A Camera In Her Yard, Here Are 24 Photos Of Regular Visitors (New Pics)

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#24

ColourPop received backlash after the release of their sculpting sticks. The cause of the backlash was the names given to the three darkest shades. The names were titled "Yikes", "Typo" and "Doom". This offended a lot of ColourPop's customers and they deemed ColourPop to be racist. ColourPop reacted by apologizing and changing all of the names.

hannahbakedcontent , Ashly Report

Final score:

166points

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#25

Safety Warehouse advertised a PR event where they promised to do a cash drop of $100,000. More than 1,000 people went to the event expecting to collect the money, but instead collected retail vouchers that looked like $5 notes. This left people outraged as they reported being trampled on and spending a lot of money to even get to the event.

hannahbakedcontent , The Safety Warehouse Report

Final score:

159points

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#26

Gucci found themselves in controversy after designing a jumper that got criticized for resembling blackface. The piece retailed for $890 and was part of their autumn/winter collection. Gucci responded by removing the piece from their collection and apologizing stating that 'they are committed to increasing diversity.'

hannahbakedcontent , Gucci Report

Final score:

156points

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See Also on Bored Panda

50 Of The Most Incredible Shots That Were Submitted To The Comedy Wildlife Photography Awards

French Diver’s “Jewels” In Tight Swimming Trunks Become Talk Of The Town At Olympics

#27

In 2013, Burger King's Twitter account got hacked. A hacker decided to change the Burger King logo to the McDonald's logo. They also tweeted out racial slurs and lies about the company. One of the tweets stated that Burger King had been sold to McDonald's. Another tweet stated "If I catch you at Wendy's, we're fighting!" Burger King responded by asking Twitter to suspend their account and making a public apology on their Facebook page.

hannahbakedcontent , Burger King Report

Final score:

145points

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#28

In 2016, KFC found themselves receiving a lot of backlash after publishing this image that stated "Something hot and spicy is coming soon.” Clearly, they posted the image to get people talking, which it did because the post went viral. The post was only up for an hour before they removed it as the comments stated that the image was inappropriate and misogynistic.

hannahbakedcontent , KFC Report

Final score:

137points

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#29

Frito-Lay produced a lip balm in 2005 that was entirely Cheetos scented. The problem with this lip balm was that barely anyone bought it.

hannahbakedcontent , fortune cookie Report

Final score:

126points

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Woman Moves Out Of Parents' Home After They Asked Her To Give Her Space To Brother, They Freak Out

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#30

30 Brand Fails And Disasters That Seriously Damaged Their Image Jensen Karp, a comedian, claimed that he found sugar-coated shrimp tails in his box of Cinnamon Toast Crunch. The tweet ended up going viral and a spokesperson for the company stated that they would start investigating the issue. After the investigation, they claimed that the shrimp tails were actually cinnamon and sugar clumped together. Jensen Karp ended up tweeting that he felt gaslighted by their investigation. The company then offered to send out an envelope to return the alleged shrimp tails for forensic investigation. He then went on to tweet that the cereal box had already been opened and it was taped down the bottom which led Cinnamon Toast Crunch to conclude that the box had been tampered with.

JensenKarp , Jensen Karp Report

Final score:

112points

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#31

In 2014, to celebrate Sephora's first Australian store, they started a hashtag called #countdowntobeauty. The problem with their tweet was that it had a typo and misspelled the word 'count’. The tweet left Twitter users accusing Sephora of intentionally leaving out the 'o' for publicity.

hannahbakedcontent , sephoraaus Report

Final score:

45points

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Woman Refuses To Chip In For Babysitting Because She Doesn’t Even Have Kids, Asks If She’s A Jerk

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#32

Tropicana released an advertisement encouraging parents stressed out by the pandemic to solve their problems by making Mimosas. They received a lot of backlash for endorsing a dangerous message that people should drink their way through the pandemic. They ended up having to remove the ad for promoting alcoholism.

hannahbakedcontent , Tropicana Report

Final score:

41points

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#33

Vodafone found themselves in controversy after a customer service employee tweeted a homophobic message on the company's Twitter account. He tweeted, 'Vodafone UK is fed up of dirty homos and is going after beaver.' The employee ended up getting suspended and Vodafone had to make a public apology.

hannahbakedcontent , Tejvan Pettinger Report

Final score:

40points

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#34

Kraft launched a marketing campaign on National Noodle Day to promote mac and cheese. They encouraged their followers to send 'noodes' to their loved ones during the pandemic to make them smile. They ended up getting a little backlash from Twitter users stating that the campaign was highly inappropriate. Kraft ended up having to take down their tweets.

hannahbakedcontent , Connect4Hero Report

Final score:

38points

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#35

This brand fail was caused by bad timing. Airbnb launched a campaign named ‘Floating World’. This was around the time that Hurricane Harvey hit Houston.

hannahbakedcontent , Airbnb Report

Final score:

33points

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#36

Pretty Little Thing found themselves in controversy after tweeting their support for Black Lives Matter. They tweeted, "We understand we have a duty of care to talk about topics other than just fashion and lifestyle news." The problem wasn't with the tweet, but the image that depicted a jet black hand. The tweet received a lot of comments asking Pretty Little Thing to take down the image and fire the people responsible.

hannahbakedcontent , PrettyLittleThing Report

Final score:

2points

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Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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I'm a visual editor here at Bored Panda and I enjoy a good laugh. My work ranges from serious topics related to toxic work environments and relationship difficulties to humorous articles about online shopping fails and introvert memes. When I'm not at my work desk, checking if every single pixel is in the right place, I usually spend my free time playing board games, taking pictures, and watching documentaries

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What do you think ?

POST

Phil Vaive 2 years ago

What about the Pepsi commercial where Kendall Jenner ends police racism with a can of pepsi?

29points

Queen Jackson. 2 years ago

And the Pepsi Dolly Parton commercial with the “friendly” civil war.

1point

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Sanne H. 2 years ago

The sales of ionized bracelets saw a sudden drop in 1990 in The Netherlands, when Dutch folk singer Nico Haak suddenly died of a heart attack. He was the main face for the “BioRegulator” brand, with his statement “It makes me feel great, I will never take it off again”.

16points

Disgruntled Panda 2 years ago

Well he didn't, did he

16points

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Steve Kenney 2 years ago

Cheeto flavoured lip balm. "When I want that cheesy flavour all day long" said like 6 people who everyone else laughed at.

13points

Jespren Ray 2 years ago

I’m pretty sure any kid under 6 would happily wear it just to *eat* it, but past that I don’t see much market population either!

1point

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Tom 2 years ago

How on earth has P&O's treatment of its workers (sacking of 800 staff with no notice, which their CEO even admitted he knew was illegal) not even make it on to this list?!?!

5points

Scott Davis 2 years ago

Its illegal to do mass layoffs with no notice? Since when?

1point

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Scott Davis 2 years ago (edited)

No mention of the Gillette ad painting all men as sadistic a-holes? Featuring a bunch of bearded a-holes who obviously don't use the razors watching two kids beating the hell out of each other while they grill?

4points

NotMe 2 years ago

I've got the impression that most of these were just controversies that didn't actually damage the brands' images, and people keep buying their stuff in general.

3points

Crowsgoin*brrr* 2 years ago

I think the morale of this story today folks is... move to Australia

3points

RafCo 2 years ago

I'd love to

0points

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Brien Bodenham 1 year ago

KFC recently did a promotion in Germany celebrating Kristallnacht https://www.bbc.com/news/world-europe-63499057

0points

Happyu 2 years ago

I get a lot from these

0points

Juanjo 2 years ago

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Pumpkin Spice 2 years ago

???

2points

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Val 2 years ago

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jessica nora 2 years ago

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Jessica254 2 years ago

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Pumpkin Spice 2 years ago

I make deez nuts come online. It’s enough to comfortably replace my old job's income, especially considering I only work about 11 to 12 hours a week from home. I was amazed how easy it was after I tried it… 🙂 AND GOOD LUCK.:) HERE====)

12points

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Phil Vaive 2 years ago

What about the Pepsi commercial where Kendall Jenner ends police racism with a can of pepsi?

29points

Queen Jackson. 2 years ago

And the Pepsi Dolly Parton commercial with the “friendly” civil war.

1point

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Sanne H. 2 years ago

16points

Disgruntled Panda 2 years ago

Well he didn't, did he

16points

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Steve Kenney 2 years ago

Cheeto flavoured lip balm. "When I want that cheesy flavour all day long" said like 6 people who everyone else laughed at.

13points

Jespren Ray 2 years ago

I’m pretty sure any kid under 6 would happily wear it just to *eat* it, but past that I don’t see much market population either!

1point

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Tom 2 years ago

How on earth has P&O's treatment of its workers (sacking of 800 staff with no notice, which their CEO even admitted he knew was illegal) not even make it on to this list?!?!

5points

Scott Davis 2 years ago

Its illegal to do mass layoffs with no notice? Since when?

1point

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Scott Davis 2 years ago (edited)

4points

NotMe 2 years ago

I've got the impression that most of these were just controversies that didn't actually damage the brands' images, and people keep buying their stuff in general.

3points

Crowsgoin*brrr* 2 years ago

I think the morale of this story today folks is... move to Australia

3points

RafCo 2 years ago

I'd love to

0points

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Brien Bodenham 1 year ago

KFC recently did a promotion in Germany celebrating Kristallnacht https://www.bbc.com/news/world-europe-63499057

0points

Happyu 2 years ago

I get a lot from these

0points

Juanjo 2 years ago

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Pumpkin Spice 2 years ago

???

2points

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Val 2 years ago

This comment is hidden. Click here to view.

jessica nora 2 years ago

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Jessica254 2 years ago

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Pumpkin Spice 2 years ago

12points

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30 Brand Fails And Disasters That Seriously Damaged Their Image

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