Bold Bakery: Saying ‘F**k You’ Has Never Been Sweeter

Have you ever wanted to tell someone to go f**k themselves in the sweetest and nicest way possible? Sarah Brockett might be able to help you out with her amazing cookies, muffins and cakes, which label sweet and tasty treats with obscene messages and toilet humor.

Though it’s a branding concept, Brockett has everything figured out – she says the bakery is “the perfect place to have a pie created for your cheating husband, or your bratty pre-teen daughter.”

If you don’t have a special person in your life who you hate with all your heart, that’s ok: “Plenty of our customers partake in ‘cake wars’, where they gift their friends with raunchy baked goods for no reason at all. Sometimes a little crude humor and chocolate cake is all you need to get by in life.”

Read on for Sarah Brockett’s interview with Bored Panda!

More info: sarahbrockett.com | Behance (h/t: thisisnthappiness)

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“The idea came to me when I decided I wanted to combine two of my favorite things—typography, and baking,” Sarah Brockett told Bored Panda. “I’m a fairly sarcastic person, so I loved the idea of making the baked goods say something ridiculous, as opposed to your typical ‘Happy Birthday’ or ‘Congratulations’”

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“I made all of the baked goods myself! All of them are vegan, too! They’re made out of your standard baking ingredients. Some of the items were preserved, in order to show them at the show in Grand Rapids. Some of them were eaten. They were delicious!”

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“I have received very positive feedback from people wanting to order cakes. At this point in my life though, I simply do no the resources to make the bakery a reality. I would love to in the future, though”

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“The Bold Bakery was my submission for my senior thesis at Grand Valley State University, where I earned my BFA in Graphic Design. The baked goods and branding for the Bold Bakery were on display for one night, at a venue in Grand Rapids, MI”

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