a m e n

Totally. I mean, we can see in the pictures how the photos actually look on the phone's screen. And... nope. Not as "magically amazing" as the final photoshoped results.

Exactly

Exactly... A better title would be: Attention Seeking Behavior - using a Big Mac box and a flashlight instead of a proper flash. Hipster level up :)

Came to say THIS. Glad someone already pointed out. No disrespect to the portraits, but it has very little to do with the Mclight.

Came to THIS. Glad someone pointed it out already.

noone said they were unedited photos (both the article and the video say the opposite in fact), just that he only used the iPhone for the photos an editing...it literally says in the article that he used several editing programs on his iPhone... "Oh, and before someone screams “Photoshop,” yes, he used VSCO, Photoshop FIX, and Lightroom Mobile apps to enhance the final result but everything was done on his phone. Without the proper lighting, however, it would be nearly impossible to reach the result that he got."

Yeah... my thoughts exactly.

word

The purpose of lighting is not to eliminate the need for post processing but to get a better image to start with. And yes having a diffused external light is better than built in for portrait photography.

"Then heavily post processes it in lightroom to pretend it's just a point and click magical portrait maker with a phone, flashlight and a hamburger box." Or you can read the, you know...words written before the photos even start . *sigh*

Add a plastic bad and you have a happy meal!

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Twat posts obvious comment because he's a Twat! 😳