Barbie Releases A Video Where She Discusses White Privilege And People Are Praising It

The beloved Barbie doll has her own animated vlog series on the brand’s official YouTube channel and nothing is off-limits. Last week, she sat down to have a difficult conversation with her friend, Nikki. The two of them tackled difficult social dynamics that have been in the spotlight throughout most of 2020.

In the recent episode of “Barbie Vlogs,” Nikki talked about experiencing racism and the scope of this big problem.

Equally compelling as Nikki’s reflections are Barbie’s responses during the video. Throughout all of Nikki’s stories, she remains an active listener and when she speaks, Barbie uses the opportunity to educate her viewers on how her friend’s experiences shouldn’t be brushed off.

The video has already accumulated over 500K views on YouTube and after someone shared a snippet of it on Twitter, it went viral there as well.

Image credits: Barbie

The Barbie YouTube vlog is a commitment by the Mattel company to girls’ empowerment. The original video content allows Barbie to engage with its young consumers while nurturing interpersonal skills and self-confidence. In other Barbie vlogs, for example, she has taught young viewers about gaslighting, over-apologizing and mental health.

“Barbie is championing gender equality to help close the racial injustice barrier girls face through the Dream Gap and this is one way the brand is addressing it,” Mattel told CNN in a statement.

“The goal of [this] episode is to help girls to understand that there is a huge movement going on in the fight against racism, why people are marching together and the importance of reading and learning more about Black history,” Mattel said.

Barbie Releases A Video Where She Discusses White Privilege And People Are Praising It

With over 9.7 million subscribers, the official Barbie page is currently one of the biggest channels directed at girls on YouTube. With their emphasis on educational content, Mattel and Barbie are trying to reach the new generation with consideration and kindness.

“We hope that families watch this together and leverage the brand to discuss a really tough topic with a young child and hope it spurs many more conversations on how girls can support one another, especially leading up to International Day of the Girl this weekend,” the company said.

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Barbie Releases A Video Where She Discusses White Privilege And People Are Praising It

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Barbie Releases A Video Where She Discusses White Privilege And People Are Praising It

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I'm a visual editor at Bored Panda. I kickstart my day with a mug of coffee bigger than my head, ready to tackle Photoshop. I navigate through the digital jungle with finesse, fueled by bamboo breaks and caffeine kicks. When the workday winds down, you might catch me devouring bamboo snacks while binging on the latest TV show, gaming or I could be out in nature, soaking up the tranquility and communing with my inner panda.

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Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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What do you think ?

POST

Bubbs Art 4 years ago

Thank you again Mattel for making a video on tackling racism.

25points

Pandana 4 years ago

I wish they had this when I was younger, because I grew up in such a racist house-hold, my stepdads birthday was close to Martin Luther King Jr, and he called it "N***a day" and that "N****r dont deserve his own day" (Mind you we lived in the ghetto and we got shot at plenty of times.) Then, I got adopted by an amazing women, and was taught that everyone has their differences, but we are all equal. Sorry, I just wanted to say. Great job! Im happy they put in such a popular brand saying this. More kids will learn. Our next generation will hopefully be the one to learn. :)))

22points