Creating eating disorders for generations.

Old ads were awful about shaming women. I've seen another old ad that warns women against... intimate odor.

The girl in the pic isn't even chubby.

Even a loving, supportive family cannot “assure the happiness” of a “chubby” girl. I know this from bitter childhood experience. By high school my figure became more average, but in elementary school I never knew when I would hear some taunt. Once I was literally pushed to the ground in a relay race by some creepy kid who wanted to give me a "head start." The kid was not punished in any way. Karen Carpenter was chubby as a young girl and young teen. She must have been bullied, and vowed to herself, NEVER AGAIN. This great singer starved herself to death for the sake of being thin.

When I was a toddler, my Grandfather used to call me "Chubbette". But, this ad & the name feels demeaning and humiliating to kids...

Cut off incriminating Chubbette labels plus the arrow decorations which are pointing straight to the 'tubby tummy' and I might have worn this 65 years ago.

And for you adult porkers, introducing CHONK!

That's "chubby"?

No wonder women are still struggling and obsessed with looks and weight.

The girl in the ad is neither fat nor chubby. Terrible, hateful message. Typical 1950s though.

My mother fell for this...dressed me in Chubbettes :(

Aaah - the "good old days" where body shaming was big business.

So many many things could be said right here.

I think I just found a new insulting nickname

Oh, I remember when they 'invented' this. It became THE body-shaming tool for girls in grammar school on up. We were expected to be thin WHEN WE WERE 10, 60 YEARS AGO! Have we come a long way, baby? or not so much?

Lmao the mirror

She doesn't look overweight to me.

The fact that they considered size 6 as chubby... smh.

Love the part where they offer a free booklet for the parents of chubby girls...oh if this business was around today

How can the kid see her outfit in that little mirror?

This is wrong in too many ways to list.

Mike Tyson likes yummy children.

They were *almost* being body-positive... until they called them Chubbettes

So many things wrong with this... Girl on the plump side? Definitely not. Wanting your daughter to luck yummy? So wrong. And if you were heavier, using a brand named "Chubbettes", that would make you really want to buy it! Facepalm.

Chubbetts for your chubby chubbs? Now you can feed your chubby kids more junk food and not worry about them looking like chubby lardons! CHUBBETTS! Nice designer label!

So I think the brand name is horrible (what little girl wants to know she's wearing "Chubettes" clothes???) And of course I don't know all the info in the booklet. But I do applaud that they're not saying (at least in the ad), "You should put her on a diet and make her work out three hours every day!" Maybe the advice in the book would have run along those lines...but it also sounds like it might have been advice on how to help moms encourage their "plump" daughters to be happy as themselves without trying to meet society's expectations ...? Maybe at least more so than what young women see today ...?

What about parents of chubby boys? Do they get an advice booklet too?

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OH MY GOD!!!!!!....CHUBBETTES!!!!!

OMG this one is too funny! I have some friends who could use Chubbettes. LOL!!

Well, they're basically saying you can look for when if you're not slim so I think it's not bad.

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no idea who'd buy this, but with the economy in the state it's in, SOMEone would